Make America Great Again Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Make America Great Again Hat sales on Amazon US totaled 5,200 units in July 2026 (▼ 57.2% vs. the prior month), generating an estimated $107,622 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.5% of unit volume and 88.0% of revenue, while a typical listing is priced at $17.79. The keyword itself pulled 2,826 Amazon queries over the same period (▼ 66.0% MoM).
Zooming out to the 12-month window ending July 2026, the make america great again hat Top 50 moved 63,250 units and $1,524,179 in cumulative sales — an average of 5,271 units and $127,015 per month. Monthly throughput topped out at 12,150 units in June 2026 and dipped to 2,350 in January 2026, leaving the latest reading 18.2% higher than August 2025.
Make America Great Again Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.2K
▼ 57.2% MoM
Monthly Revenue 2026/07
$107.6K
▼ 54.8% MoM
Top 10 Market Share 2026/07
86.5%
Make America Great Again Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold make america great again hat listing on Amazon US in July 2026 is ASIN B0GF7MRD16 (Brand: Yostyle), which sold 2,000 units at $17.79 apiece — equal to 38.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,500 units and $94,692 in July 2026 — 86.5% of unit volume and 88.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Make America Great Again Hat' on Amazon
July 2026
Is 86.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GF7MRD16
Yostyle 250th Anniversary USA Hat - Adjustable United States 250th Anniversary Hat Retro Embroidered Baseball Cap
2K
▼ 60.0%vs. prior month
$30.7K
latest month
12-month trend
B09CTG33ZP
RONGJUN American Flag Trucker Hat - Snapback Hat, Baseball Cap for Men Women - Breathable Mesh Side, Adjustable Fit - for Casual Wear
800
▼ 20.0%vs. prior month
$13.3K
latest month
12-month trend
B0DZFCL47N
Trump 45-47 MAGA Hat
500
▼ 28.6%vs. prior month
$26.3K
latest month
12-month trend
B0FMXW6T7G
Baseball Hat Embroidery 2028 & Flag Cap for Men & Women, Golf Hat Red
400
▲ 100.0%vs. prior month
$7.7K
latest month
12-month trend
B08T73ZD6V
VIONLAN American Flag Hat, Adjustable Fit USA Baseball Cap for Men Women, Dad Hats, Outdoor Ball Caps for Casual Wear
200
▼ 50.0%vs. prior month
$3K
latest month
12-month trend
B0GJSGPXSW
250 Anniversary USA Hat Baseball Cap for Men Women Embroidered
200
▼ 80.0%vs. prior month
$4.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Make America Great Again Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yostyle is the best-performing make america great again hat brand in July 2026, moving 2,000 units across 1 ASIN for 44.4% of Top 10 volume. RONGJUN follows with 800 units (17.8%), ahead of Trump on 600 units (13.3%).
With 8 brands splitting the Top 10 and 75.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.98 to $46.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yostyle
1 ASIN in Top 10
44.4%
Units
2K
Revenue
$30.7K
Avg. price
$17.79
B0GF7MRD16
$17.79·★4.5·665 revsYostyle 250th Anniversary USA Hat - Adjustable United States 250th Anniversary Hat Retro Embroidered Baseball Cap
Units sold2K
RONGJUN
1 ASIN in Top 10
17.8%
Units
800
Revenue
$13.3K
Avg. price
$14.98
B09CTG33ZP
$14.98·★4.5·4.8K revsRONGJUN American Flag Trucker Hat - Snapback Hat, Baseball Cap for Men Women - Breathable Mesh Side, Adjustable Fit - for Casual Wear
Units sold800
Trump
2 ASINs in Top 10
13.3%
Units
600
Revenue
$31.6K
Avg. price
$46.23
B0DZFCL47N
$47.00·★4.8·682 revsTrump 45-47 MAGA Hat
Units sold500B0DZF2TH6J
$45.47·★4.8·682 revsTrump 45-47 MAGA Hat
Units sold100
Trending Make America Great Again Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FMXW6T7G booked 400 units at $19.97, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMXW6T7G
Baseball Hat Embroidery 2028 & Flag Cap for Men & Women, Golf Hat Red
Price
$19.97
Rating
4.7
Reviews
119
Latest month sales
B0DMSYFHM8
Zadin Official President Donald T. Hat, Patriotic Costume Merchandise, Adjustable Golf, Baseball Cap, Women Men Flag Cap
Price
$9.99
Rating
4.5
Reviews
144
Latest month sales
B0DZF2TH6J
Trump 45-47 MAGA Hat
Unlock to view ASIN details and product titles
Price
$45.47
Rating
4.8
Reviews
682
Latest month sales
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