Gator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gator sales on Amazon US totaled 206,800 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $2,533,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 45.7% of revenue, while a typical listing is priced at $17.72. The keyword itself pulled 15,069 Amazon queries over the same period (▼ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the gator Top 50 moved 1,990,850 units and $23,765,045 in cumulative sales — an average of 165,904 units and $1,980,420 per month. Monthly throughput topped out at 216,300 units in June 2026 and dipped to 118,600 in May 2026, leaving the latest reading 15.6% higher than August 2025.
Gator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
206.8K
▼ 4.4% MoM
Monthly Revenue 2026/07
$2.5M
▼ 9.4% MoM
Top 10 Market Share 2026/07
53.2%
Gator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gator listing on Amazon US in July 2026 is ASIN B007F1NIAQ (Brand: Gatorade), which sold 20,000 units at $8.99 apiece — equal to 9.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,157,300 in July 2026 — 53.2% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gator' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B007F1NIAQ
Gatorade Thirst Quencher Sports Drink, Variety Pack, 12 Fl Oz (Pack of 18)
20K
▲ 0.0%vs. prior month
$239.6K
latest month
12-month trend
B000R2Z2Y0
Gatorade Thirst Quencher, Orange, 20 Fl Oz (Pack of 8)
10K
▲ 11.1%vs. prior month
$69.7K
latest month
12-month trend
B00HC767P6
Gatorade Thirst Quencher Sports Drink, Variety Pack, 20oz Bottles, 12 Pack, Electrolytes for Rehydration
10K
▲ 0.0%vs. prior month
$119.3K
latest month
12-month trend
B00N953VCM
Gatorade Thirst Quencher, Lemon-Lime, 20 Fl Oz (Pack of 8) | Electrolyte Drink, Hydration
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B00N954O4Q
Gatorade Thirst Quencher, Glacier Freeze, 20 Fl Oz (Pack of 8)
10K
▲ 25.0%vs. prior month
$69.7K
latest month
12-month trend
B07FQVXVC5
Gatorade Thirst Quencher,Fruit Punch, 12 Fl Oz (Pack of 12)
10K
▲ 0.0%vs. prior month
$70.1K
latest month
12-month trend
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Trending Gator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000R2Z2Y0 booked 10K units at $6.97, with ▲ 11.1% MoM change. On the growth side, B07WCSX2LJ leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000R2Z2Y0
Gatorade Thirst Quencher, Orange, 20 Fl Oz (Pack of 8)
Price
$6.97
Rating
4.8
Reviews
4K
Latest month sales
B00N954O4Q
Gatorade Thirst Quencher, Glacier Freeze, 20 Fl Oz (Pack of 8)
Price
$6.97
Rating
4.8
Reviews
12.4K
Latest month sales
B07WCSX2LJ
BASSDASH UPF 50+ UV Sun Protection Neck Gaiter Fishing Mask Hunting Kayaking Hiking Cycling Ski Sports
Unlock to view ASIN details and product titles
Price
$8.48
Rating
4.6
Reviews
11.7K
Latest month sales
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