Magnesium Flakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Magnesium Flakes sales on Amazon US totaled 274,500 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $3,357,524 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.5% of unit volume and 50.1% of revenue, while a typical listing is priced at $20.37. The keyword itself pulled 21,855 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the magnesium flakes Top 50 moved 3,253,800 units and $40,415,400 in cumulative sales — an average of 271,150 units and $3,367,950 per month. Monthly throughput topped out at 306,400 units in February 2026 and dipped to 183,100 in May 2026, leaving the latest reading 6.9% higher than August 2025.
Magnesium Flakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
274.5K
▼ 3.2% MoM
Monthly Revenue 2026/07
$3.4M
▼ 1.5% MoM
Top 10 Market Share 2026/07
72.5%
Magnesium Flakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold magnesium flakes listing on Amazon US in July 2026 is ASIN B0BXTS6L35 (Brand: Amazon Essentials), which sold 80,000 units at $3.35 apiece — equal to 29.1% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 199,000 units and $1,680,800 in July 2026 — 72.5% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Magnesium Flakes' on Amazon
July 2026
Is 72.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BXTS6L35
Amazon Essentials Epsom Salt Soak, Magnesium Sulfate USP, 3 Pound, 1-Pack (Previously Amazon Basics)
80K
▼ 11.1%vs. prior month
$268K
latest month
12-month trend
B07NJQ9RRG
Amazon Basics Epsom Salt Soaking Aid, Lavender Scented, Relax & Relief, Resealable, 3 Pound, 1-Pack (Previously Solimo)
30K
▲ 50.0%vs. prior month
$111K
latest month
12-month trend
B0D92XKTCY
Spectrum 5 Magnesium | 5-in-1 Complex | 72 Trace Minerals for Enhanced Absorption | Irish Sea Sourced | 500mg per Serving | Third Party Tested, GMP Certified
20K
▲ 100.0%vs. prior month
$475.8K
latest month
12-month trend
B0092MG5JW
Dr Teal's Epsom Salt Magnesium Soak, Relax & Relief with Eucalyptus & Spearmint Essential Oils, 3 lbs
10K
▲ 0.0%vs. prior month
$58.7K
latest month
12-month trend
B00LW1KAYC
Advanced Dr. Teals Lavendar Scented Epsom Salt, 48 oz
10K
▼ 50.0%vs. prior month
$58.7K
latest month
12-month trend
B00BBD508C
Ancient Minerals Magnesium Bath Flakes, Epsom Salt Alternative, 8lb | Pure Zechstein magnesium chloride flakes for soaking & whole-body replenishment. 8 lb resealable bag.
10K
▲ 0.0%vs. prior month
$297.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Magnesium Flakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Essentials is the best-performing magnesium flakes brand in July 2026, moving 80,000 units across 1 ASIN for 40.2% of Top 10 volume. Dr Teal's follows with 40,000 units (20.1%), ahead of Amazon Basics on 30,000 units (15.1%).
With 6 brands splitting the Top 10 and 75.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.35 to $5.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Essentials
1 ASIN in Top 10
40.2%
Units
80K
Revenue
$268K
Avg. price
$3.35
B0BXTS6L35
$3.35·★4.8·17.1K revsAmazon Essentials Epsom Salt Soak, Magnesium Sulfate USP, 3 Pound, 1-Pack (Previously Amazon Basics)
Units sold80K
Dr Teal's
4 ASINs in Top 10
20.1%
Units
40K
Revenue
$225.8K
Avg. price
$5.65
B0092MG5JW
$5.87·★4.8·10.8K revsDr Teal's Epsom Salt Magnesium Soak, Relax & Relief with Eucalyptus & Spearmint Essential Oils, 3 lbs
Units sold10KB00LW1KAYC
$5.87·★4.8·19.6K revsAdvanced Dr. Teals Lavendar Scented Epsom Salt, 48 oz
Units sold10KB07FL53JJ7
$4.97·★4.8·9.3K revsDr Teal's Epsom Salt Magnesium Soak, Fragrance Free, 4 lbs
Units sold10KB0DTKLKYW8
$5.87·★4.8·1.8K revsDr Teal's Arnica Body Relief Epsom Salt Magnesium Soak with Menthol & Essential Oils, Muscle Recovery, 3 lbs
Units sold10K
Amazon Basics
1 ASIN in Top 10
15.1%
Units
30K
Revenue
$111K
Avg. price
$4.96
B07NJQ9RRG
$4.96·★4.7·43K revsAmazon Basics Epsom Salt Soaking Aid, Lavender Scented, Relax & Relief, Resealable, 3 Pound, 1-Pack (Previously Solimo)
Units sold30K
Trending Magnesium Flakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D92XKTCY leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07NJQ9RRG close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D92XKTCY
Spectrum 5 Magnesium | 5-in-1 Complex | 72 Trace Minerals for Enhanced Absorption | Irish Sea Sourced | 500mg per Serving | Third Party Tested, GMP Certified
Price
$24.95
Rating
4.6
Reviews
1.8K
Latest month sales
B07NJQ9RRG
Amazon Basics Epsom Salt Soaking Aid, Lavender Scented, Relax & Relief, Resealable, 3 Pound, 1-Pack (Previously Solimo)
Price
$4.96
Rating
4.7
Reviews
43K
Latest month sales
B0GGTZJYWL
Ancient Minerals Magnesium Bath Flakes – Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment (16 lb)
Unlock to view ASIN details and product titles
Price
$39.56
Rating
4.8
Reviews
23K
Latest month sales
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