Made Good Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Made Good sales on Amazon US totaled 931,000 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $9,684,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 39.2% of revenue, while a typical listing is priced at $10.93. The keyword itself pulled 52,380 Amazon queries over the same period (▲ 22.3% MoM).
Zooming out to the 12-month window ending July 2026, the made good Top 50 moved 11,137,300 units and $121,561,712 in cumulative sales — an average of 928,108 units and $10,130,143 per month. Monthly throughput topped out at 1,065,000 units in October 2025 and dipped to 617,300 in May 2026, leaving the latest reading 9.0% lower than August 2025.
Made Good Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
931K
▼ 8.8% MoM
Monthly Revenue 2026/07
$9.7M
▼ 17.8% MoM
Top 10 Market Share 2026/07
44.0%
Made Good Market Share & Sales Concentration on Amazon US — July 2026
The most-sold made good listing on Amazon US in July 2026 is ASIN B0BWSKYV63 (Brand: Welch's), which sold 60,000 units at $7.78 apiece — equal to 6.4% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $3,800,100 in July 2026 — 44.0% of unit volume and 39.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Made Good' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BWSKYV63
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
60K
▲ 0.0%vs. prior month
$276.6K
latest month
12-month trend
B01ESBNFUI
Gimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
50K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
50K
▲ 25.0%vs. prior month
$434K
latest month
12-month trend
B000CS9ZME
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B01GQ5GQEG
Goldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
40K
▲ 0.0%vs. prior month
$421.6K
latest month
12-month trend
B0DL2LVM8Z
Dot's Pretzels Twists, 3-Flavor Snacks Variety Pack, 18 count | Original, Honey Mustard, Parmesan Garlic Pretzel Twists, Snacks Variety Pack for Adults, Individual Snack Packs
40K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Made Good Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goldfish is the best-performing made good brand in July 2026, moving 70,000 units across 2 ASINs for 17.1% of Top 10 volume. Welch's follows with 60,000 units (14.6%), ahead of gimMe on 50,000 units (12.2%).
Volume is spread across 9 brands, with the top three holding 43.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.79 to $10.81, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goldfish
2 ASINs in Top 10
17.1%
Units
70K
Revenue
$705.1K
Avg. price
$10.81
B01GQ5GQEG
$12.86·★4.8·65.6K revsGoldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
Units sold40KB079LJBZ6V
$8.76·★4.8·31.4K revsGoldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
Units sold30K
Welch's
1 ASIN in Top 10
14.6%
Units
60K
Revenue
$276.6K
Avg. price
$7.78
B0BWSKYV63
$7.78·★4.8·22.1K revsWelch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
Units sold60K
gimMe
1 ASIN in Top 10
12.2%
Units
50K
Revenue
$274K
Avg. price
$3.79
B01ESBNFUI
$3.79·★4.6·11.6K revsGimme 6 CT Sea Salt Organic Roasted Seaweed Snacks, 5g, 0.17oz | Keto, Vegan, Gluten Free, Great Source of Iodine & Omega 3’s, Healthy On-The-Go Snack for Kids Adults
Units sold50K
Trending Made Good Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07CZCM4VZ booked 30K units at $3.47, with ▲ 50.0% MoM change. On the growth side, B00649MYJG leads positive momentum with ▲ 150.0% MoM growth on 20K units, with B006BHRU9U close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Price
$3.47
Rating
4.8
Reviews
58K
Latest month sales
B00649MYJG
Jack Link's Original Beef Jerky Sticks - Made with 100% Real Beef - Ready to Eat Real Meat Protein Snacks - 6g Protein per Serving - 0.92 oz Meat Stick, 20 Count | Made with 100% Real Beef - Ready to Eat Real Meat Protein Snacks - 5g Protein per Serving - Meat Stick
Price
$15.98
Rating
4.6
Reviews
24.2K
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Unlock to view ASIN details and product titles
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
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