Mac Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mac sales on Amazon US totaled 43,650 units in July 2026 (▼ 49.6% vs. the prior month), generating an estimated $32,512,836 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.7% of unit volume and 59.2% of revenue, while a typical listing is priced at $701.34. The keyword itself pulled 71,192 Amazon queries over the same period (▲ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the mac Top 50 moved 440,050 units and $247,821,962 in cumulative sales — an average of 36,671 units and $20,651,830 per month. Monthly throughput topped out at 86,650 units in June 2026 and dipped to 19,900 in March 2026, leaving the latest reading 73.2% higher than August 2025.
Mac Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43.6K
▼ 49.6% MoM
Monthly Revenue 2026/07
$32.5M
▼ 51.1% MoM
Top 10 Market Share 2026/07
68.7%
Mac Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mac listing on Amazon US in July 2026 is ASIN B0DL72PK1P (Brand: Apple), which sold 10,000 units at $69.00 apiece — equal to 22.9% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $19,241,150 in July 2026 — 68.7% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mac' on Amazon
July 2026
Is 68.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DL72PK1P
Apple Magic Mouse - White Multi-Touch Surface
10K
▲ 0.0%vs. prior month
$690K
latest month
12-month trend
B0GR1JTFP8
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Midnight
3K
▼ 70.0%vs. prior month
$3.7M
latest month
12-month trend
B0GR6FHGXX
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Indigo
3K
▼ 57.1%vs. prior month
$2.1M
latest month
12-month trend
B0GR6KJ72L
Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence, Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, 1080p FaceTime HD Camera; Blush
3K
▼ 50.0%vs. prior month
$2M
latest month
12-month trend
B0GR19X8DC
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Silver
2K
▼ 60.0%vs. prior month
$2.4M
latest month
12-month trend
B0GR1493ZV
Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI, 13.6-inch Liquid Retina Display, 16GB Unified Memory, 512GB SSD, 12MP Center Stage Camera, Touch ID, Wi-Fi 7; Sky Blue
2K
▼ 71.4%vs. prior month
$2.5M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Mac Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DLBVHSLD leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B07NPTXDK7 close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLBVHSLD
Apple 2024 Mac mini Desktop Computer with M4 Pro chip with 12‑core CPU and 16‑core GPU: Built for Apple Intelligence, 24GB Unified Memory, 512GB SSD Storage, Gigabit Ethernet. Works with iPhone/iPad
Price
$1491.50
Rating
4.8
Reviews
238
Latest month sales
B07NPTXDK7
Apple MacBook Air (13-inch Retina display, 1.6GHz dual-core Intel Core i5, 128GB) - Gold (Renewed)
Price
$299.00
Rating
3.9
Reviews
2.1K
Latest month sales
B0002DO1RS
MAC Studio Fix Powder Plus Foundation - NC45 15g/0.52oz
Unlock to view ASIN details and product titles
Price
$45.94
Rating
4.5
Reviews
642
Latest month sales
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