Low Back Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Low Back Bra sales on Amazon US totaled 27,500 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $585,161 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.3% of unit volume and 80.8% of revenue, while a typical listing is priced at $22.75. The keyword itself pulled 21,401 Amazon queries over the same period (▼ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the low back bra Top 50 moved 258,150 units and $5,334,920 in cumulative sales — an average of 21,513 units and $444,577 per month. Monthly throughput topped out at 35,100 units in June 2026 and dipped to 14,650 in May 2026, leaving the latest reading 50.7% higher than August 2025.
Low Back Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.5K
▼ 21.7% MoM
Monthly Revenue 2026/07
$585.2K
▼ 24.7% MoM
Top 10 Market Share 2026/07
83.3%
Low Back Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold low back bra listing on Amazon US in July 2026 is ASIN B0GMHW2N5H (Brand: Secret Walk), which sold 6,000 units at $19.99 apiece — equal to 21.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,900 units and $472,824 in July 2026 — 83.3% of unit volume and 80.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Low Back Bra' on Amazon
July 2026
Is 83.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GMHW2N5H
Invisible Strapless Sticky Bra Push up for Women, Ultra Adhesive Bra for Backless Dress, Cleavage Bra Lift Novelty Bras
6K
▼ 25.0%vs. prior month
$149.9K
latest month
12-month trend
B0D8GQ969K
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
4K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B0B3CP6VY9
CRZ YOGA Butterluxe Y Back Sports Bras
3K
▼ 50.0%vs. prior month
$84K
latest month
12-month trend
B07C58JFQG
Wingslove Adhesive Bra Reusable Strapless Self Silicone Push-up Invisible Sticky Bras for Backless Dress
2K
▼ 33.3%vs. prior month
$26.7K
latest month
12-month trend
B0BQMW5NSW
Cmojsk Sticky Bra, Backless Strapless Bra Push Up, Adhesive Invisible Lift Up Bras 2 Pairs Black/Beige
2K
▲ 0.0%vs. prior month
$27.9K
latest month
12-month trend
B0F1MJFT4H
MITALOO Seamless Adhesive Bra Sticky Strapless Invisible Push up Bras Silicone Backless Nipple Cover for Women
2K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
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Best Low Back Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret Walk is the best-performing low back bra brand in July 2026, moving 6,000 units across 1 ASIN for 26.2% of Top 10 volume. OEAK follows with 4,900 units (21.4%), ahead of CRZ YOGA on 3,000 units (13.1%).
With 9 brands splitting the Top 10 and 60.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.97 to $28.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret Walk
1 ASIN in Top 10
26.2%
Units
6K
Revenue
$149.9K
Avg. price
$19.99
B0GMHW2N5H
$19.99·★4.3·2.4K revsInvisible Strapless Sticky Bra Push up for Women, Ultra Adhesive Bra for Backless Dress, Cleavage Bra Lift Novelty Bras
Units sold6K
OEAK
2 ASINs in Top 10
21.4%
Units
4.9K
Revenue
$92.1K
Avg. price
$18.97
B0D8GQ969K
$17.99·★3.9·14.4K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold4KB0FPCGJKG6
$19.95·★3.9·14.7K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold900
CRZ YOGA
1 ASIN in Top 10
13.1%
Units
3K
Revenue
$84K
Avg. price
$28.00
B0B3CP6VY9
$28.00·★4.4·8.2K revsCRZ YOGA Butterluxe Y Back Sports Bras
Units sold3K
Trending Low Back Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GR8DS4HR leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GR8DS4HR
HACI Plunge Deep U Strapless Bra Push Up Demi Everyday Seamless Underwire
Price
$26.99
Rating
4.0
Reviews
586
Latest month sales
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