Womens Bikini Top Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Bikini Top sales on Amazon US totaled 18,950 units in July 2026 (▼ 5.3% vs. the prior month), generating an estimated $483,229 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 49.7% of revenue, while a typical listing is priced at $23.76. The keyword itself pulled 8,452 Amazon queries over the same period (▼ 62.6% MoM).
Zooming out to the 12-month window ending July 2026, the womens bikini top Top 50 moved 87,150 units and $2,255,444 in cumulative sales — an average of 7,263 units and $187,954 per month. Monthly throughput topped out at 20,000 units in June 2026 and dipped to 2,100 in December 2025, leaving the latest reading 180.7% higher than August 2025.
Womens Bikini Top Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.9K
▼ 5.3% MoM
Monthly Revenue 2026/07
$483.2K
▼ 7.2% MoM
Top 10 Market Share 2026/07
47.5%
Womens Bikini Top Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens bikini top listing on Amazon US in July 2026 is ASIN B0DGQQYHZJ (Brand: Herseas), which sold 2,000 units at $27.99 apiece — equal to 10.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,000 units and $240,239 in July 2026 — 47.5% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Bikini Top' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DGQQYHZJ
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$63.2K
latest month
12-month trend
B0CTKJDMH8
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
1K
▲ 0.0%vs. prior month
$13.9K
latest month
12-month trend
B08K7K18MN
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B088FQ4WZD
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
900
▼ 10.0%vs. prior month
$25.1K
latest month
12-month trend
B0DBQ6RBCH
Aqua Eve Women Underwire Bikini Top - Bra Padded Push Up Swimsuit Top
800
▲ 14.3%vs. prior month
$21.6K
latest month
12-month trend
B0DJXVTDLH
Yonique Women Cut Out Twist Bikini Top Only Supportive Large Bust Swimsuit Top
800
▲ 0.0%vs. prior month
$20.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Bikini Top Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Herseas is the best-performing womens bikini top brand in July 2026, moving 2,000 units across 1 ASIN for 22.2% of Top 10 volume. Suvimuga follows with 1,500 units (16.7%), ahead of OZICERD on 1,000 units (11.1%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.95 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Herseas
1 ASIN in Top 10
22.2%
Units
2K
Revenue
$63.2K
Avg. price
$27.99
B0DGQQYHZJ
$27.99·★4.3·2.5K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold2K
Suvimuga
2 ASINs in Top 10
16.7%
Units
1.5K
Revenue
$35.6K
Avg. price
$23.49
B088FQ4WZD
$28.99·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold900B09CGPLRS8
$17.99·★4.4·1.7K revsSuvimuga Women Push up Padded Halter String Triangle Bikini Top
Units sold600
OZICERD
1 ASIN in Top 10
11.1%
Units
1K
Revenue
$13.9K
Avg. price
$12.95
B0CTKJDMH8
$12.95·★4.3·1.7K revsOZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
Units sold1K
Trending Womens Bikini Top Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F1D1KKHB booked 500 units at $9.99, with ▲ 25.0% MoM change. On the growth side, B0CTKJT9WQ leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DR87JLYM close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F1D1KKHB
Triangle Bikini Tops for Women Halter String Bathing Suit Tops Sexy Brazilian Black White Swimsuit Top
Price
$9.99
Rating
4.4
Reviews
234
Latest month sales
B0CTKJT9WQ
OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top Black
Price
$13.95
Rating
4.3
Reviews
1.7K
Latest month sales
B0DR87JLYM
CUPSHE Women's Bikini Top V Neck Triangle Swim Top Crisscross Back Tie
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.3
Reviews
277
Latest month sales
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