Loreal Eyeliner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Eyeliner sales on Amazon US totaled 245,900 units in July 2026 (▼ 18.0% vs. the prior month), generating an estimated $2,368,233 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 50.4% of revenue, while a typical listing is priced at $10.37. The keyword itself pulled 18,378 Amazon queries over the same period (▲ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the loreal eyeliner Top 50 moved 3,223,000 units and $29,908,911 in cumulative sales — an average of 268,583 units and $2,492,409 per month. Monthly throughput topped out at 395,200 units in October 2025 and dipped to 168,600 in May 2026, leaving the latest reading 6.9% lower than August 2025.
Loreal Eyeliner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
245.9K
▼ 18.0% MoM
Monthly Revenue 2026/07
$2.4M
▼ 20.2% MoM
Top 10 Market Share 2026/07
54.5%
Loreal Eyeliner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal eyeliner listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.99 apiece — equal to 12.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 134,000 units and $1,193,620 in July 2026 — 54.5% of unit volume and 50.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Eyeliner' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B01DPA6OHO
L'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
10K
▼ 50.0%vs. prior month
$89.8K
latest month
12-month trend
B07MWT5JV4
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
10K
▲ 0.0%vs. prior month
$70K
latest month
12-month trend
B082YQ8TXR
wet n wild Mega Last Breakup Proof Liquid Eyeliner - Ultra-Fine Brush, Waterproof, 16-Hour Long-Lasting Wear- Cruelty-Free & Vegan - Black
10K
▲ 0.0%vs. prior month
$54.4K
latest month
12-month trend
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Best Loreal Eyeliner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NYX PROFESSIONAL MAKEUP is the best-performing loreal eyeliner brand in July 2026, moving 39,000 units across 2 ASINs for 29.1% of Top 10 volume. e.l.f. follows with 30,000 units (22.4%), ahead of L'Oreal Paris on 26,000 units (19.4%).
With 6 brands splitting the Top 10 and 70.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.89 to $9.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NYX PROFESSIONAL MAKEUP
2 ASINs in Top 10
29.1%
Units
39K
Revenue
$371K
Avg. price
$8.98
B074Y8LM6T
$9.99·★4.5·107.5K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30KB005G9E9AW
$7.97·★4.5·103.3K revsNYX PROFESSIONAL MAKEUP Mechanical Eye Pencil,Vivid Rich Mechanical, Creamy Retractable Eyeliner - Always Onyx, Black Eyeliner
Units sold9K
e.l.f.
2 ASINs in Top 10
22.4%
Units
30K
Revenue
$170K
Avg. price
$6.89
B07MWSXPT1
$5.79·★4.4·35.2K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20KB07MWT5JV4
$7.99·★4.5·13.4K revse.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
Units sold10K
L'Oreal Paris
3 ASINs in Top 10
19.4%
Units
26K
Revenue
$230.2K
Avg. price
$9.63
B01DPA6OHO
$9.10·★4.5·45.6K revsL'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
Units sold10KB06XF2TR11
$10.97·★4.4·88.8K revsL'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
Units sold8KB01643FGDW
$8.82·★4.5·55.7K revsL'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
Units sold8K
Trending Loreal Eyeliner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01643FGDW booked 8K units at $8.82, with ▲ 14.3% MoM change. On the growth side, B07H5TCKXL leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0BFZ8JF7S close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01643FGDW
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical Pencil, Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps, Brunette, 0.003 Ounce (1 Count)
Price
$8.82
Rating
4.5
Reviews
55.7K
Latest month sales
B07H5TCKXL
L'Oreal Paris Makeup Infallible Pro-Last Pencil Eyeliner, Waterproof and Smudge-Resistant, Glides on Easily to Create any Look, Burgundy, 0.042 oz.
Price
$11.47
Rating
4.3
Reviews
15.3K
Latest month sales
B0BFZ8JF7S
L'Oreal Paris Infallible Grip Mechanical Gel Eyeliner Pencil, Smudge-Resistant, Waterproof Eye Makeup with Up to 36HR Wear, Brown Denim, 0.01 Oz
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.4
Reviews
5.8K
Latest month sales
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