Merit Blush Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Merit Blush Balm sales on Amazon US totaled 163,900 units in July 2026 (▼ 48.4% vs. the prior month), generating an estimated $3,200,286 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.6% of unit volume and 76.5% of revenue, while a typical listing is priced at $18.50. The keyword itself pulled 14,219 Amazon queries over the same period (▼ 31.0% MoM).
Zooming out to the 12-month window ending July 2026, the merit blush balm Top 50 moved 2,369,100 units and $49,705,376 in cumulative sales — an average of 197,425 units and $4,142,115 per month. Monthly throughput topped out at 318,800 units in November 2025 and dipped to 127,850 in May 2026, leaving the latest reading 18.3% higher than August 2025.
Merit Blush Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.9K
▼ 48.4% MoM
Monthly Revenue 2026/07
$3.2M
▼ 53.9% MoM
Top 10 Market Share 2026/07
72.6%
Merit Blush Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold merit blush balm listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 18.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 119,000 units and $2,446,950 in July 2026 — 72.6% of unit volume and 76.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Merit Blush Balm' on Amazon
July 2026
Is 72.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0F2J7VVQ7
Wonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
10K
▲ 0.0%vs. prior month
$236.5K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Merit Blush Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing merit blush balm brand in July 2026, moving 30,000 units across 1 ASIN for 25.2% of Top 10 volume. KAHI follows with 20,000 units (16.8%), ahead of Wonderskin on 20,000 units (16.8%).
Volume is spread across 7 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $20.30 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
25.2%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.6K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
KAHI
1 ASIN in Top 10
16.8%
Units
20K
Revenue
$452.6K
Avg. price
$21.98
B0DDC3QGJL
$21.98·★4.2·10.8K revsKAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
Units sold20K
Wonderskin
2 ASINs in Top 10
16.8%
Units
20K
Revenue
$456.5K
Avg. price
$20.30
B0B9YHX8DX
$19.80·★3.8·32.6K revsWonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
Units sold10KB0F2J7VVQ7
$20.80·★4.0·3.4K revsWonderskin Cream Blush Stick pH-Activated - pHlush Stick, Blush for Cheeks | pH-activated blush stick that color adapts to your skin for a natural-looking flush on cheeks and lips.
Units sold10K
Trending Merit Blush Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GTRNJZRT leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0DM2522RZ close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTRNJZRT
REVLON Glimmer Super Balm, Multi-Use Makeup, 002 Cocktail Hour, 0.06 oz | Multi-use face balm: cream bronzer, highlighter & blush in one. Lightweight, buildable, natural-looking glow.
Price
$9.34
Rating
3.6
Reviews
187
Latest month sales
B0DM2522RZ
Pixi ON-THE-GLOW Cream Blush Stick for Cheeks, pH Reactive, Cheektone | Hydrating, Dewy, Luminous cream blush for lips and cheeks, Buildable and Long Wearing
Price
$18.00
Rating
4.4
Reviews
438
Latest month sales
B0GTRVMT2Y
REVLON Glimmer Super Balm, Multi-Use Makeup, 004 Rosy Bronze, 0.06 oz | Multi-use face balm: cream bronzer, highlighter & blush in one. Lightweight, buildable, natural-looking glow.
Unlock to view ASIN details and product titles
Price
$9.97
Rating
3.6
Reviews
187
Latest month sales
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