Long Matches Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Long Matches sales on Amazon US totaled 70,900 units in July 2026 (▲ 8.7% vs. the prior month), generating an estimated $958,547 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.5% of unit volume and 65.9% of revenue, while a typical listing is priced at $14.98. The keyword itself pulled 16,109 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the long matches Top 50 moved 962,850 units and $14,693,399 in cumulative sales — an average of 80,238 units and $1,224,450 per month. Monthly throughput topped out at 121,500 units in December 2025 and dipped to 45,250 in May 2026, leaving the latest reading 16.4% higher than August 2025.
Long Matches Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
70.9K
▲ 8.7% MoM
Monthly Revenue 2026/07
$958.5K
▲ 6.3% MoM
Top 10 Market Share 2026/07
70.5%
Long Matches Market Share & Sales Concentration on Amazon US — July 2026
The most-sold long matches listing on Amazon US in July 2026 is ASIN B00GUQWAS8 (Brand: BIC), which sold 20,000 units at $15.24 apiece — equal to 28.2% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $631,580 in July 2026 — 70.5% of unit volume and 65.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Long Matches' on Amazon
July 2026
Is 70.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00GUQWAS8
BIC Multi-Purpose Classic Edition Lighters, 4-Count, Utility Lighter | Long Durable Metal Wand, Great for Grills, Fireplaces, And Candles, Child-Resistant Safety Feature, Utility Lighter
20K
▲ 100.0%vs. prior month
$304.8K
latest month
12-month trend
B004U4JCDS
Diamond Greenlight Strike on Box Matches, 300 Count, 3 Pack
6K
▲ 0.0%vs. prior month
$46.3K
latest month
12-month trend
B0DGGMQ564
110 PCS Fire Starter, Fire Starter for Campfire, Light Compact Gear | Fire Starters for Fireplace, Charcoal Starter, BBQ, Fire Pit &Chimney, Smoker, Fire Starters for Grill- Camping Accessories
5K
▲ 25.0%vs. prior month
$85.7K
latest month
12-month trend
B0DJZ82X5J
Flame bird 2 Packs Lighters Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)
4K
▼ 20.0%vs. prior month
$28.8K
latest month
12-month trend
B005XP4FKI
Greenlight Diamond Strike on Box Matches, 32 Count (Pack of 10)
3K
▲ 0.0%vs. prior month
$9.2K
latest month
12-month trend
B0DRV92ZD1
LcFun 2 Pack Candle Lighter USB Rechargeable Electric Plasma Arc Lighters with Safety Lock, Windproof Flameless Lighters Long Stem Matches for Candle, Grill, BBQ, Camping, Gas Stoves (Black, Gold)
3K
▼ 25.0%vs. prior month
$20.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Long Matches Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing long matches brand in July 2026, moving 20,000 units across 1 ASIN for 40.0% of Top 10 volume. Diamond follows with 9,000 units (18.0%), ahead of WABUPD on 5,000 units (10.0%).
With 8 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $16.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
1 ASIN in Top 10
40.0%
Units
20K
Revenue
$304.8K
Avg. price
$15.24
B00GUQWAS8
$15.24·★4.6·26.6K revsBIC Multi-Purpose Classic Edition Lighters, 4-Count, Utility Lighter | Long Durable Metal Wand, Great for Grills, Fireplaces, And Candles, Child-Resistant Safety Feature, Utility Lighter
Units sold20K
Diamond
2 ASINs in Top 10
18.0%
Units
9K
Revenue
$55.5K
Avg. price
$4.22
B004U4JCDS
$7.20·★4.6·3.7K revsDiamond Greenlight Strike on Box Matches, 300 Count, 3 Pack
Units sold6KB005XP4FKI
$1.25·★4.3·5.8K revsGreenlight Diamond Strike on Box Matches, 32 Count (Pack of 10)
Units sold3K
WABUPD
1 ASIN in Top 10
10.0%
Units
5K
Revenue
$85.7K
Avg. price
$16.98
B0DGGMQ564
$16.98·★4.8·954 revs110 PCS Fire Starter, Fire Starter for Campfire, Light Compact Gear | Fire Starters for Fireplace, Charcoal Starter, BBQ, Fire Pit &Chimney, Smoker, Fire Starters for Grill- Camping Accessories
Units sold5K
Trending Long Matches Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D8973DV8 booked 2K units at $6.99, with ▲ 100.0% MoM change. On the growth side, B0FRVQKVDB leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0F9NFD8TR close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D8973DV8
LcFun 2 Pack Candle Lighter USB C Rechargeable Electric Lighters with 360° Flexible Neck & Safety Lock, Windproof Flameless Lighters Long Stem Matches for Candle, Grill, BBQ, Gas Stoves
Price
$6.99
Rating
4.5
Reviews
1.6K
Latest month sales
B0FRVQKVDB
100 Boxes of Blank White Wooden Matches | Strike on Box Matchboxes Traditional Wooden Matchsticks | Wedding Party Event Favors to Customize
Price
$34.95
Rating
4.3
Reviews
62
Latest month sales
B0F9NFD8TR
LcFun Candle Lighter USB Rechargeable Electric Lighters Long Stem Matches | Safety Lock,Windproof Flameless Arc,Battery Indicator,Long Stick Lighter for Candles,Grill,BBQ,Gas Stoves,Fireplace(Black)
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.5
Reviews
461
Latest month sales
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