Little Girls Swimsuit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Little Girls Swimsuit sales on Amazon US totaled 12,300 units in July 2026 (▼ 28.5% vs. the prior month), generating an estimated $199,748 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.2% of unit volume and 44.0% of revenue, while a typical listing is priced at $16.46. The keyword itself pulled 1,371 Amazon queries over the same period (▼ 87.3% MoM).
Zooming out to the 12-month window ending July 2026, the little girls swimsuit Top 50 moved 58,250 units and $1,051,506 in cumulative sales — an average of 4,854 units and $87,625 per month. Monthly throughput topped out at 17,200 units in June 2026 and dipped to 1,150 in October 2025, leaving the latest reading 472.1% higher than August 2025.
Little Girls Swimsuit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.3K
▼ 28.5% MoM
Monthly Revenue 2026/07
$199.7K
▼ 34.5% MoM
Top 10 Market Share 2026/07
47.2%
Little Girls Swimsuit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold little girls swimsuit listing on Amazon US in July 2026 is ASIN B095C8YLR4 (Brand: PROALLO), which sold 1,000 units at $14.97 apiece — equal to 8.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 5,800 units and $87,963 in July 2026 — 47.2% of unit volume and 44.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Little Girls Swimsuit' on Amazon
July 2026
Is 47.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B095C8YLR4
Little Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
1K
▲ 0.0%vs. prior month
$14.6K
latest month
12-month trend
B0DZP6C6L5
Girls One-Piece Swimsuit Bathing Suit with Cover Ups Size 7-16
900
▼ 10.0%vs. prior month
$16.1K
latest month
12-month trend
B0B8MX8FQT
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
800
▼ 20.0%vs. prior month
$7.2K
latest month
12-month trend
B0DQKRT3YF
Disney Swimsuits for Girls One Piece Bathing Suits UPF 50 Swimwear 2-13Y | Officially Licensed, UPF50 Sun Protection, Quick Dry, Ruffle One Shoulder, Summer Swimwear for Toddler Girls
600
▼ 25.0%vs. prior month
$10.3K
latest month
12-month trend
B0FV8B8SLQ
Girls Swimsuits One Piece Multicolor Bathing Suits Beach Swimwear
600
▲ 0.0%vs. prior month
$6.6K
latest month
12-month trend
B0CWVBLZ8Y
Disney Toddler Girls Two Piece Tankini Bow Tie Bikini Bottom Swimsuit Set
400
▼ 20.0%vs. prior month
$7.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Little Girls Swimsuit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PROALLO is the best-performing little girls swimsuit brand in July 2026, moving 1,000 units across 1 ASIN for 17.2% of Top 10 volume. Disney follows with 1,000 units (17.2%), ahead of Cuddomper on 900 units (15.5%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.89 to $19.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PROALLO
1 ASIN in Top 10
17.2%
Units
1K
Revenue
$14.6K
Avg. price
$14.97
B095C8YLR4
$14.97·★4.6·2.4K revsLittle Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
Units sold1K
Disney
2 ASINs in Top 10
17.2%
Units
1K
Revenue
$17.4K
Avg. price
$19.49
B0DQKRT3YF
$19.99·★4.8·706 revsDisney Swimsuits for Girls One Piece Bathing Suits UPF 50 Swimwear 2-13Y | Officially Licensed, UPF50 Sun Protection, Quick Dry, Ruffle One Shoulder, Summer Swimwear for Toddler Girls
Units sold600B0CWVBLZ8Y
$18.99·★4.6·513 revsDisney Toddler Girls Two Piece Tankini Bow Tie Bikini Bottom Swimsuit Set
Units sold400
Cuddomper
1 ASIN in Top 10
15.5%
Units
900
Revenue
$16.1K
Avg. price
$13.89
B0DZP6C6L5
$13.89·★4.5·647 revsGirls One-Piece Swimsuit Bathing Suit with Cover Ups Size 7-16
Units sold900
Trending Little Girls Swimsuit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CWVBLZ8Y booked 400 units at $18.99, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWVBLZ8Y
Disney Toddler Girls Two Piece Tankini Bow Tie Bikini Bottom Swimsuit Set
Price
$18.99
Rating
4.6
Reviews
513
Latest month sales
B0FQCRRTD1
The Children's Place Girls' One Piece Swimsuit
Price
$16.48
Rating
4.5
Reviews
975
Latest month sales
B09FTF46VT
Simple Joys by Carter's Baby Girls' Long Sleeve Zipper One Piece Swimsuit
Unlock to view ASIN details and product titles
Price
$17.02
Rating
4.8
Reviews
7.5K
Latest month sales
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