Girls Bathing Suits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Girls Bathing Suits sales on Amazon US totaled 13,700 units in July 2026 (▼ 29.6% vs. the prior month), generating an estimated $239,007 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.3% of unit volume and 41.7% of revenue, while a typical listing is priced at $16.80. The keyword itself pulled 4,639 Amazon queries over the same period (▼ 72.7% MoM).
Zooming out to the 12-month window ending July 2026, the girls bathing suits Top 50 moved 66,400 units and $1,136,306 in cumulative sales — an average of 5,533 units and $94,692 per month. Monthly throughput topped out at 19,450 units in June 2026 and dipped to 700 in October 2025, leaving the latest reading 508.9% higher than August 2025.
Girls Bathing Suits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.7K
▼ 29.6% MoM
Monthly Revenue 2026/07
$239K
▼ 31.3% MoM
Top 10 Market Share 2026/07
42.3%
Girls Bathing Suits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold girls bathing suits listing on Amazon US in July 2026 is ASIN B095C8YLR4 (Brand: PROALLO), which sold 1,000 units at $14.97 apiece — equal to 7.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 5,800 units and $99,695 in July 2026 — 42.3% of unit volume and 41.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Girls Bathing Suits' on Amazon
July 2026
Is 42.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B095C8YLR4
Little Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
1K
▲ 0.0%vs. prior month
$14.6K
latest month
12-month trend
B0B8MX8FQT
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
800
▼ 20.0%vs. prior month
$7.2K
latest month
12-month trend
B0DZP7BH3V
Girls One-Piece Swimsuit Bathing Suit with Cover Ups Size 7-16
800
▼ 20.0%vs. prior month
$14.3K
latest month
12-month trend
B0B8MWL2H3
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
700
▼ 12.5%vs. prior month
$6.7K
latest month
12-month trend
B0G93SLY7R
Girls Swimsuit 3 Piece Tankini Girls Swimwear Swim Shorts with Pockets Bathing Suit for Teen Girls 9-16 Years
500
▼ 16.7%vs. prior month
$17.9K
latest month
12-month trend
B09T2FW9NV
UMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
400
▼ 42.9%vs. prior month
$7.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Girls Bathing Suits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUOUSE is the best-performing girls bathing suits brand in July 2026, moving 1,500 units across 2 ASINs for 25.9% of Top 10 volume. PROALLO follows with 1,000 units (17.2%), ahead of Cuddomper on 800 units (13.8%).
Volume is spread across 8 brands, with the top three holding 56.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUOUSE
2 ASINs in Top 10
25.9%
Units
1.5K
Revenue
$13.9K
Avg. price
$9.99
B0B8MX8FQT
$9.99·★4.2·1.6K revsLUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
Units sold800B0B8MWL2H3
$9.99·★4.2·1.6K revsLUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
Units sold700
PROALLO
1 ASIN in Top 10
17.2%
Units
1K
Revenue
$14.6K
Avg. price
$14.97
B095C8YLR4
$14.97·★4.6·2.4K revsLittle Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
Units sold1K
Cuddomper
1 ASIN in Top 10
13.8%
Units
800
Revenue
$14.3K
Avg. price
$13.89
B0DZP7BH3V
$13.89·★4.5·646 revsGirls One-Piece Swimsuit Bathing Suit with Cover Ups Size 7-16
Units sold800
Trending Girls Bathing Suits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FL2B4HQL booked 400 units at $26.99, with ▼ 33.3% MoM change. On the growth side, B0GT4JVW3F leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0CFCXZY6Y close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FL2B4HQL
OYOANGLE Girl's 2 Piece Bikinis Metallic Shell Swimsuit Bathing Suit
Price
$26.99
Rating
4.3
Reviews
119
Latest month sales
B0GT4JVW3F
WASAIGOOD Birthday Swimsuit Girls One Piece Swimsuits Kids Bathing Suit Toddler 1st 2nd 3rd 4th 5th 6th Birthday Girl Outfit
Price
$16.98
Rating
3.6
Reviews
40
Latest month sales
B0CFCXZY6Y
Hurley Girls Two-piece Rashguard Set (Big Kid)
Unlock to view ASIN details and product titles
Price
$23.00
Rating
4.5
Reviews
462
Latest month sales
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