Lip Plumper Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lip Plumper Gloss sales on Amazon US totaled 223,800 units in July 2026 (▼ 50.4% vs. the prior month), generating an estimated $3,106,394 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 49.7% of revenue, while a typical listing is priced at $15.45. The keyword itself pulled 13,667 Amazon queries over the same period (▼ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the lip plumper gloss Top 50 moved 3,841,800 units and $55,616,517 in cumulative sales — an average of 320,150 units and $4,634,710 per month. Monthly throughput topped out at 580,400 units in December 2025 and dipped to 155,200 in May 2026, leaving the latest reading 10.1% lower than August 2025.
Lip Plumper Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.8K
▼ 50.4% MoM
Monthly Revenue 2026/07
$3.1M
▼ 57.7% MoM
Top 10 Market Share 2026/07
56.3%
Lip Plumper Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lip plumper gloss listing on Amazon US in July 2026 is ASIN B06XDCPYYL (Brand: Aquaphor), which sold 40,000 units at $5.99 apiece — equal to 17.9% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $1,544,450 in July 2026 — 56.3% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lip Plumper Gloss' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B06XDCPYYL
Aquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
40K
▼ 33.3%vs. prior month
$320.4K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0C7W6GW8P
e.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B0CRRZNL11
eos Vanilla Cashmere Plumping Peptides & Shea Butter Lip Butter, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lip Plumper Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing lip plumper gloss brand in July 2026, moving 40,000 units across 1 ASIN for 31.7% of Top 10 volume. LANEIGE follows with 19,000 units (15.1%), ahead of e.l.f. on 19,000 units (15.1%).
With 8 brands splitting the Top 10 and 61.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $17.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
1 ASIN in Top 10
31.7%
Units
40K
Revenue
$320.4K
Avg. price
$5.99
B06XDCPYYL
$5.99·★4.8·16.3K revsAquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
Units sold40K
LANEIGE
2 ASINs in Top 10
15.1%
Units
19K
Revenue
$404.8K
Avg. price
$17.73
B07XXPHQZK
$18.36·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10KB07DY2QRF6
$17.10·★4.7·34.5K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
e.l.f.
2 ASINs in Top 10
15.1%
Units
19K
Revenue
$111.2K
Avg. price
$6.79
B0C7W6GW8P
$4.59·★4.6·27.2K revse.l.f. Squeeze Me Lip Balm, Strawberry | Moisturizing Lip Balm For A Sheer Tint Of Color, Infused With Hyaluronic Acid, Vegan & Cruelty-free
Units sold10KB0CL8W1HZQ
$8.99·★4.6·30.2K revse.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold9K
Trending Lip Plumper Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CL8W1HZQ booked 9K units at $8.99, with ▲ 28.6% MoM change. On the growth side, B074G382ZR leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B00T5DZ4C2 close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Price
$8.99
Rating
4.6
Reviews
30.2K
Latest month sales
B074G382ZR
e.l.f. Lip Plumping Gloss, Pink Cosmo | High-Shine Sheer Color, Hydrates & Creates Fuller Lips With Vitamin E, Vegan & Cruelty-Free, Pink Cosmo, 0.09 Fl Oz
Price
$8.00
Rating
4.3
Reviews
25.5K
Latest month sales
B00T5DZ4C2
Grande Cosmetics GrandeLIPS Hydrating Lip Plumper - for Fuller-Looking, Hydrated Lips
Unlock to view ASIN details and product titles
Price
$27.00
Rating
4.0
Reviews
3.1K
Latest month sales
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