Lip Mask Overnight Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lip Mask Overnight sales on Amazon US totaled 246,800 units in July 2026 (▼ 47.8% vs. the prior month), generating an estimated $4,285,249 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.7% of unit volume and 71.9% of revenue, while a typical listing is priced at $15.52. The keyword itself pulled 19,700 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the lip mask overnight Top 50 moved 4,016,200 units and $69,184,852 in cumulative sales — an average of 334,683 units and $5,765,404 per month. Monthly throughput topped out at 562,400 units in December 2025 and dipped to 222,000 in September 2025, leaving the latest reading 6.6% higher than August 2025.
Lip Mask Overnight Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246.8K
▼ 47.8% MoM
Monthly Revenue 2026/07
$4.3M
▼ 50.8% MoM
Top 10 Market Share 2026/07
71.7%
Lip Mask Overnight Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lip mask overnight listing on Amazon US in July 2026 is ASIN B0B2RM68G2 (Brand: BIODANCE), which sold 100,000 units at $19.00 apiece — equal to 40.5% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 177,000 units and $3,082,640 in July 2026 — 71.7% of unit volume and 71.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lip Mask Overnight' on Amazon
July 2026
Is 71.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B07MSG1HPK
La Roche-Posay Cicaplast Lip Balm B5, Hydrating Lip Treatment, Shea Butter | Lip repair treatment for dry, cracked lips. Moisturizes, repairs & protects. Fragrance free with shea butter.
10K
▲ 0.0%vs. prior month
$98.2K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0CRRZNL11
eos Lip Butter- Vanilla Cashmere, Peptide Lip Treatment, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lip Mask Overnight Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIODANCE is the best-performing lip mask overnight brand in July 2026, moving 100,000 units across 1 ASIN for 56.5% of Top 10 volume. LANEIGE follows with 19,000 units (10.7%), ahead of La Roche-Posay on 10,000 units (5.6%).
With 9 brands splitting the Top 10 and 72.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIODANCE
1 ASIN in Top 10
56.5%
Units
100K
Revenue
$1.8M
Avg. price
$19.00
B0B2RM68G2
$19.00·★4.5·45.9K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100K
LANEIGE
2 ASINs in Top 10
10.7%
Units
19K
Revenue
$404.8K
Avg. price
$17.73
B07XXPHQZK
$18.36·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10KB07DY2QRF6
$17.10·★4.7·34.4K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
La Roche-Posay
1 ASIN in Top 10
5.6%
Units
10K
Revenue
$98.2K
Avg. price
$9.99
B07MSG1HPK
$9.99·★4.4·8.3K revsLa Roche-Posay Cicaplast Lip Balm B5, Hydrating Lip Treatment, Shea Butter | Lip repair treatment for dry, cracked lips. Moisturizes, repairs & protects. Fragrance free with shea butter.
Units sold10K
Trending Lip Mask Overnight Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FWCF61VF booked 6K units at $12.00, with ▼ 25.0% MoM change. On the growth side, B0CNV5SG4S leads positive momentum with ▲ 66.7% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWCF61VF
ANUA PDRN Lip Serum, 0.33 fl.oz | Long-lasting Hydration for Dry Skin, Non-Sticky Moisturizing Lip Care with Salmon DNA, Hyaluronic Acid & Collagen
Price
$12.00
Rating
4.5
Reviews
437
Latest month sales
B078JD3TFP
Burt's Bees Original Overnight Intensive Lip Treatment, Moisturizing, Restorative, Reduces Fine Lines, Vitamin E, Ceramides Oils, Natural Origin Lip Care, 0.25 Oz. | Moisturizing and Restorative, Reduces Fine Lines, Vitamin E, Ceramides Oils, 100 Percent Natural Origin Lip Care
Price
$7.99
Rating
4.6
Reviews
8.2K
Latest month sales
B0CNV5SG4S
Sleeping lip mask, Nourish & Hydrate Lip Mask With Vitamin C, Antioxidants, Lip Balm, Lip Skin Care, Improve Lip Color, Reduce Lip Lines
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.5
Reviews
1.1K
Latest month sales
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