Lip Gloss Bulk Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

e.l.f. is the best-performing lip gloss bulk brand in July 2026, moving 37,000 units across 3 ASINs for 36.6% of Top 10 volume. Sacheu follows with 10,000 units (9.9%), ahead of Wonderskin on 10,000 units (9.9%).

Volume is spread across 8 brands, with the top three holding 56.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.26 to $19.80, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CL8W1HZQ booked 9K units at $8.00, with ▲ 28.6% MoM change. On the growth side, B08GSSGMR6 leads positive momentum with ▲ 100.0% MoM growth on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.