Lilly Pad Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lilly Pad sales on Amazon US totaled 24,800 units in July 2026 (▲ 25.6% vs. the prior month), generating an estimated $1,242,772 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.2% of unit volume and 72.0% of revenue, while a typical listing is priced at $61.57. The keyword itself pulled 4,156 Amazon queries over the same period (▼ 63.3% MoM).
Zooming out to the 12-month window ending July 2026, the lilly pad Top 50 moved 78,250 units and $3,418,348 in cumulative sales — an average of 6,521 units and $284,862 per month. Monthly throughput topped out at 24,800 units in July 2026 and dipped to 950 in December 2025, leaving the latest reading 275.8% higher than August 2025.
Lilly Pad Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.8K
▲ 25.6% MoM
Monthly Revenue 2026/07
$1.2M
▲ 5.9% MoM
Top 10 Market Share 2026/07
78.2%
Lilly Pad Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lilly pad listing on Amazon US in July 2026 is ASIN B0GMQMZ96P (Brand: LeapFrog), which sold 10,000 units at $27.97 apiece — equal to 40.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,400 units and $894,625 in July 2026 — 78.2% of unit volume and 72.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lilly Pad' on Amazon
July 2026
Is 78.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
4K
vs. prior month
$199.5K
latest month
12-month trend
B0DZC1S2LJ
CTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 9 x 4 Ft 3-Layer Tear-Resistant XPE Foam with 1-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
1K
▲ 66.7%vs. prior month
$152.3K
latest month
12-month trend
B07368CDSM
Intex 56841EP Giant Inflatable Floating Water Mat Relaxing Platform Pad for Pools and Lakes with 4 Connect 'n Float Connectors, Teal
1K
▼ 66.7%vs. prior month
$43.8K
latest month
12-month trend
B095NJVS9V
6Pcs Artificial Lily Pads, Fake Lily Pads Leaves | 4in & 6in Artificial Foam Lotus Leaves for Foliage Pond Decor Pool Koi Fish Patio Aquarium, Protect Fish from Sunburn
800
▲ 33.3%vs. prior month
$4.8K
latest month
12-month trend
B0CP9R6D91
CALOBANA Water Hammock Inflatable Round Floating Ring for Adults Lake Party | 6/8/10/12ft Floating Platform,Fits 2-12 People,Pet Friendly,Easy to Inflate & Deflate,Drop-Stitch PVC,for Pool River Ocean
700
▼ 30.0%vs. prior month
$182K
latest month
12-month trend
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Best Lilly Pad Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LeapFrog is the best-performing lilly pad brand in July 2026, moving 10,000 units across 1 ASIN for 51.5% of Top 10 volume. Belkin follows with 4,000 units (20.6%), ahead of CTSC on 1,000 units (5.2%).
With 10 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.97 to $143.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LeapFrog
1 ASIN in Top 10
51.5%
Units
10K
Revenue
$279.7K
Avg. price
$27.97
B0GMQMZ96P
$27.97·★4.7·207 revsLeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
Units sold10K
Belkin
1 ASIN in Top 10
20.6%
Units
4K
Revenue
$199.5K
Avg. price
$49.88
B0GYW7CWW2
$49.88·★4.2·279 revsBelkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
Units sold4K
CTSC
1 ASIN in Top 10
5.2%
Units
1K
Revenue
$152.3K
Avg. price
$143.99
B0DZC1S2LJ
$143.99·★4.1·502 revsCTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 9 x 4 Ft 3-Layer Tear-Resistant XPE Foam with 1-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
Units sold1K
Trending Lilly Pad Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GYW7CWW2 booked 4K units at $49.88.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
Price
$49.88
Rating
4.2
Reviews
279
Latest month sales
B0CC4ZMG71
3 Pcs Floating Water Mat Straps, Pad Straps Reusable | For Storing Storage Up to 18 Feet Long or Shorter, Floating Mat Accessories
Price
$15.99
Rating
4.3
Reviews
97
Latest month sales
B000YOUIN6
LilyPadz® Reusable Silicone Nursing Pads Single Pair Regular Size
Unlock to view ASIN details and product titles
Price
$23.95
Rating
4.2
Reviews
1.9K
Latest month sales
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