Lifesavers Individually Wrapped Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lifesavers Individually Wrapped sales on Amazon US totaled 198,550 units in July 2026 (▼ 0.2% vs. the prior month), generating an estimated $2,153,777 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 58.8% of revenue, while a typical listing is priced at $18.81. The keyword itself pulled 23,473 Amazon queries over the same period (▲ 11.8% MoM).
Zooming out to the 12-month window ending July 2026, the lifesavers individually wrapped Top 50 moved 2,332,600 units and $28,231,869 in cumulative sales — an average of 194,383 units and $2,352,656 per month. Monthly throughput topped out at 240,250 units in April 2026 and dipped to 135,800 in May 2026, leaving the latest reading 4.6% lower than August 2025.
Lifesavers Individually Wrapped Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
198.6K
▼ 0.2% MoM
Monthly Revenue 2026/07
$2.2M
▼ 3.8% MoM
Top 10 Market Share 2026/07
78.1%
Lifesavers Individually Wrapped Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lifesavers individually wrapped listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $12.49 apiece — equal to 25.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 155,000 units and $1,265,940 in July 2026 — 78.1% of unit volume and 58.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lifesavers Individually Wrapped' on Amazon
July 2026
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Top 5 Volume Share breakdown
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B09VRJFML3
LIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B004YGQK5K
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
20K
▲ 0.0%vs. prior month
$230K
latest month
12-month trend
B07W7FMQ9R
LIFE SAVERS 5 Flavors Hard Candy, Party Size, 50 oz Sharing Bag | Five fruity hard candy flavors, individually wrapped candies for road trips, candy bowls, candy dish, sharing, party favors
10K
▲ 0.0%vs. prior month
$77K
latest month
12-month trend
B09VRGNNWJ
LIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B0GL9HHN7M
Jolly Rancher Original Fruit Hard Candy Bag, 12 oz | Jolly Rancher Hard Candy in Cherry, Grape, Watermelon, Blue Raspberry and Green Apple Flavors, Individually Wrapped
9K
▼ 10.0%vs. prior month
$39.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lifesavers Individually Wrapped Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing lifesavers individually wrapped brand in July 2026, moving 113,000 units across 6 ASINs for 72.9% of Top 10 volume. Jolly Rancher follows with 37,000 units (23.9%), ahead of SWEETSIDE CANDY CO. on 5,000 units (3.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.57 to $16.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
6 ASINs in Top 10
72.9%
Units
113K
Revenue
$832.7K
Avg. price
$8.57
B09VRMKTH4
$12.49·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50KB09VRJFML3
$4.49·★4.8·14.4K revsLIFE SAVERS Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30KB07W7FMQ9R
$11.92·★4.8·21.9K revsLIFE SAVERS 5 Flavors Hard Candy, Party Size, 50 oz Sharing Bag | Five fruity hard candy flavors, individually wrapped candies for road trips, candy bowls, candy dish, sharing, party favors
Units sold10KB09VRGNNWJ
$13.97·★4.8·3.9K revsLIFE SAVERS Pep O Mint Hard Candy, Individually Wrapped, Party Size, 2.8 lb | Peppermint hard candy individually wrapped in a bulk bag, for office sharing, movie nights and on the go, breath mints, party
Units sold10KB09VRLBQ5Y
$4.97·★4.8·2.3K revsLife Savers Pep O Mint Breath Mints Hard Candy, Sharing Size, 13 oz Bag | Peppermint hard candy individually wrapped, great for the desk drawer, commutes, office candy bowls, road trip, game night
Units sold8KB00JE7KLEK
$3.59·★4.7·2.6K revsLife Savers Exotics Gummy Candy Bag, Exotic Fruit Flavored Candy, 7 oz
Units sold5K
Jolly Rancher
3 ASINs in Top 10
23.9%
Units
37K
Revenue
$353.1K
Avg. price
$10.17
B004YGQK5K
$15.98·★4.7·41.2K revsJOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
Units sold20KB0GL9HHN7M
$4.47·★4.7·4.4K revsJolly Rancher Original Fruit Hard Candy Bag, 12 oz | Jolly Rancher Hard Candy in Cherry, Grape, Watermelon, Blue Raspberry and Green Apple Flavors, Individually Wrapped
Units sold9KB0F4XYC1B3
$10.06·★4.7·17.9K revsJOLLY RANCHER Assorted Fruit Candy Bulk Bag, Variety Pack, 42.01 oz | Includes Lollipops, Stix & Hard Candy, Candy Variety Pack for Parties and Sharing
Units sold8K
SWEETSIDE CANDY CO.
1 ASIN in Top 10
3.2%
Units
5K
Revenue
$80.1K
Avg. price
$16.28
B0F3LN93V6
$16.28·★4.5·431 revsWint O Green Hard Candy 2lb Pack of Mints Bulk, Perfect for Sharing, Gifting, Weddings and Special Events, Classic Wintergreen Individually Wrapped with a Cool, Refreshing Taste
Units sold5K
Trending Lifesavers Individually Wrapped Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0H2FR3Q3P leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0GTRSDZZ7 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H2FR3Q3P
Wint O Green Wintergreen Ring Mints, Individually Wrapped Breath, 34 oz | Party‑Size 34 oz Bulk Candy Bag for Office, Weddings, Candy Bowls & Events, Approx. 250 Pieces, Whether you’re at work
Price
$26.54
Rating
5.0
Reviews
36
Latest month sales
B0GTRSDZZ7
Wint O Green Hard Candy, 1.5 LB Bulk, Individually Wrapped | Wintergreen hard candy, refreshing breath mints, classic white, individually wrapped, great for office and parties
Price
$19.99
Rating
4.6
Reviews
34
Latest month sales
B09B5P5X57
Butter Rum Lifesaver
Unlock to view ASIN details and product titles
Price
$12.80
Rating
4.7
Reviews
1.1K
Latest month sales
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