Lice Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lice Shampoo sales on Amazon US totaled 128,700 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $2,372,066 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.5% of unit volume and 60.2% of revenue, while a typical listing is priced at $20.14. The keyword itself pulled 21,951 Amazon queries over the same period (▲ 4.6% MoM).
Zooming out to the 12-month window ending July 2026, the lice shampoo Top 50 moved 1,575,850 units and $27,965,357 in cumulative sales — an average of 131,321 units and $2,330,446 per month. Monthly throughput topped out at 165,700 units in September 2025 and dipped to 75,900 in May 2026, leaving the latest reading 19.8% lower than August 2025.
Lice Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128.7K
▼ 6.4% MoM
Monthly Revenue 2026/07
$2.4M
▼ 2.9% MoM
Top 10 Market Share 2026/07
64.5%
Lice Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lice shampoo listing on Amazon US in July 2026 is ASIN B07N7MWX72 (Brand: Mielle Organics), which sold 20,000 units at $9.94 apiece — equal to 15.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 83,000 units and $1,428,380 in July 2026 — 64.5% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lice Shampoo' on Amazon
July 2026
Is 64.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B000O7JK0A
Fairy Tales Rosemary Repel Kids Lice Prevention Conditioning Spray, 8 fl oz | Pediatrician tested. 8 fl oz leave-in conditioning spray detangles hair. Kids like the smell, lice do not.
10K
▲ 0.0%vs. prior month
$124.8K
latest month
12-month trend
B004KDRGD2
ADAMS Plus Flea & Tick Shampoo with Precor for Dogs & Cats, 12 oz | Flea shampoo for dogs and cats kills flea eggs and lice on contact, helps stop hatching for 28 days
10K
▲ 0.0%vs. prior month
$136K
latest month
12-month trend
B0FYQXRV77
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Peppermint Scent 14 oz | Anti Fungal Shampoo, Peppermint and Tea Tree Scent, Dandruff Treatment, Medicated Shampoo for All Hair Types
10K
▲ 0.0%vs. prior month
$275.7K
latest month
12-month trend
B01N5HOH7A
OWNHEALER Professional Lice Comb Kit - for Lice, Nits, and Dandruff Removal. Quick Results for Head Lice Treatment - Suitable for All Hair Types. Peine para piojos y liendres.
7K
▲ 40.0%vs. prior month
$69.9K
latest month
12-month trend
B0DTN81GNC
RID One & Done Ivermectin Lice Treatment, Prescription Strength, No Combing | Just one application, no combing; Kills super lice & eggs in 10 Minutes, Prescription-strength; Pediatrician recommended
7K
▲ 16.7%vs. prior month
$216.7K
latest month
12-month trend
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Best Lice Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mielle Organics is the best-performing lice shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 24.1% of Top 10 volume. Fairy Tales follows with 10,000 units (12.0%), ahead of ADAMS on 10,000 units (12.0%).
Volume is spread across 10 brands, with the top three holding 48.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.94 to $14.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mielle Organics
1 ASIN in Top 10
24.1%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
Fairy Tales
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$124.8K
Avg. price
$12.48
B000O7JK0A
$12.48·★4.8·18.8K revsFairy Tales Rosemary Repel Kids Lice Prevention Conditioning Spray, 8 fl oz | Pediatrician tested. 8 fl oz leave-in conditioning spray detangles hair. Kids like the smell, lice do not.
Units sold10K
ADAMS
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$136K
Avg. price
$14.98
B004KDRGD2
$14.98·★4.4·33.5K revsADAMS Plus Flea & Tick Shampoo with Precor for Dogs & Cats, 12 oz | Flea shampoo for dogs and cats kills flea eggs and lice on contact, helps stop hatching for 28 days
Units sold10K
Trending Lice Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GJ7GKWDD leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0GCY2T5TL close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GJ7GKWDD
Mata Piojos Lice Shampoo, Maximum Strength Treatment, 2-Pack | Eliminates Head and Body Lice, 2 Fl Oz, Includes Comb, For Kids and Adults
Price
$16.99
Rating
4.6
Reviews
1.6K
Latest month sales
B0GCY2T5TL
Lice Treatment Ivermectin 0.5%, 2026 Upgraded Spray Formula, Targets the Scalp Than Traditional Lotions, One-Time At-Home Treatment for the Whole Family
Price
$29.99
Rating
4.3
Reviews
57
Latest month sales
B07CN9G1JK
Licefreee! Home Spray Head Lice Treatment for Furniture, Non-staining (16 Fl oz)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.5
Reviews
2.7K
Latest month sales
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