Li Hing Mui Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Li Hing Mui Powder sales on Amazon US totaled 23,500 units in July 2026 (▼ 1.9% vs. the prior month), generating an estimated $216,164 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.6% of unit volume and 94.7% of revenue, while a typical listing is priced at $18.96. The keyword itself pulled 5,021 Amazon queries over the same period (▼ 59.1% MoM).
Zooming out to the 12-month window ending July 2026, the li hing mui powder Top 50 moved 184,400 units and $1,751,679 in cumulative sales — an average of 15,367 units and $145,973 per month. Monthly throughput topped out at 23,950 units in June 2026 and dipped to 12,050 in May 2026, leaving the latest reading 85.0% higher than August 2025.
Li Hing Mui Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.5K
▼ 1.9% MoM
Monthly Revenue 2026/07
$216.2K
▼ 2.3% MoM
Top 10 Market Share 2026/07
96.6%
Li Hing Mui Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold li hing mui powder listing on Amazon US in July 2026 is ASIN B074H54NKR (Brand: 365 by Whole Foods Market), which sold 20,000 units at $8.99 apiece — equal to 85.1% of every unit tracked in this report and 33.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,700 units and $204,762 in July 2026 — 96.6% of unit volume and 94.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Li Hing Mui Powder' on Amazon
July 2026
Is 96.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074H54NKR
365 by Whole Foods Market, Organic Dried Mango, 8 Ounce
20K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B0B1H13X9L
Asia Trans Li Hing Mui Crack Seed Plum Powder | Hawaiian Favorite | Sweet, Sour, & Salty Dried Asian Umeboshi Topping for Desserts and Snacks (2.5 oz)
600
▼ 33.3%vs. prior month
$6K
latest month
12-month trend
B09J1VK57J
Aloha Right Now Authentic Li Hing Mui Powder 7 oz Shaker for flavoring fruits, candy, & cocktail drinks - Sweet, Sour & Salted Dried Plum Powder - Asian Hawaiian Snacks
600
▼ 25.0%vs. prior month
$10.2K
latest month
12-month trend
B0089PWCOK
Asia Trans Li Hing Mui Crack Seed Plum Powder | Hawaiian Favorite | Sweet, Sour, & Salty Dried Asian Umeboshi Topping for Desserts and Snacks
400
▲ 0.0%vs. prior month
$6K
latest month
12-month trend
B00D3TUKUA
Asia Trans Li Hing Mui Hawaiian Crack Seed – Authentic Sweet Salty Sour Plums – Red Seeded Plums for a Nostalgic Asian Plum Snack – 8.5 Ounces
400
▲ 0.0%vs. prior month
$8K
latest month
12-month trend
B089QCDHBN
Jungle Powders Raspberry Powder 3.5 Ounce Bag, Food Grade Powdered Unsweetened Freeze Dried Raspberries, Additive, Filler Free Red Superfood Extract for Baking Cooking Flavoring Rasberries Smoothies
200
▲ 0.0%vs. prior month
$4.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Li Hing Mui Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing li hing mui powder brand in July 2026, moving 20,000 units across 1 ASIN for 88.1% of Top 10 volume. Asia Trans & Co. follows with 1,200 units (5.3%), ahead of Snack Hawaii on 600 units (2.6%).
With 6 brands splitting the Top 10 and 96.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $17.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
1 ASIN in Top 10
88.1%
Units
20K
Revenue
$159.8K
Avg. price
$8.99
B074H54NKR
$8.99·★4.3·4.9K revs365 by Whole Foods Market, Organic Dried Mango, 8 Ounce
Units sold20K
Asia Trans & Co.
5 ASINs in Top 10
5.3%
Units
1.2K
Revenue
$21.5K
Avg. price
$17.89
B0089PWCOK
$14.99·★4.2·708 revsAsia Trans Li Hing Mui Crack Seed Plum Powder | Hawaiian Favorite | Sweet, Sour, & Salty Dried Asian Umeboshi Topping for Desserts and Snacks
Units sold400B00D3TUKUA
$16.99·★3.8·2.4K revsAsia Trans Li Hing Mui Hawaiian Crack Seed – Authentic Sweet Salty Sour Plums – Red Seeded Plums for a Nostalgic Asian Plum Snack – 8.5 Ounces
Units sold400B00AQ2RTE2
$17.49·★4.1·503 revsAsia Trans Li Hing Mui Dried Mango | Hawaiian Favorite | Naturally Sweet Dried Fruit Candy with Asian Plum Powder
Units sold200B00DQFZIZS
$19.99·★4.3·396 revsAsia Trans Seedless Li Hing Mui Cherry | Hawaiian Favorite | Naturally Sweet Dried Fruit Candy with Asian Plum Powder | 8.5 Ounce (Pack of 1)
Units sold100B00M07UQ6E
$19.99·★4.0·456 revsAsia Trans Sweet Seeded Li Hing Mui Crack Seed Plums | Hawaiian Favorite | Naturally Sweet Dried Asian Plum Candy (6.5 oz)
Units sold100
Snack Hawaii
1 ASIN in Top 10
2.6%
Units
600
Revenue
$6K
Avg. price
$9.99
B0B1H13X9L
$9.99·★4.0·341 revsAsia Trans Li Hing Mui Crack Seed Plum Powder | Hawaiian Favorite | Sweet, Sour, & Salty Dried Asian Umeboshi Topping for Desserts and Snacks (2.5 oz)
Units sold600
Trending Li Hing Mui Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CNZR35QY leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B098D2HV9W close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNZR35QY
Eastanbul Herbs De Provence Seasoning, No Filler, No MSG, No Sodium, 2.3oz | Herbes De Provence Seasoning Spice Blend, Herb de Provence From France Culinary, Perfect for Grills, Roasts, Stew, Soups
Price
$6.99
Rating
4.7
Reviews
176
Latest month sales
B098D2HV9W
Aloha Right Now Authentic Li Hing Mui Powder 6 oz - for flavoring fruits, candy, & cocktail drinks - Sweet, Sour & Salted Dried Plum Powder - Asian Hawaiian Snacks - Hawaii's Crack Seed & Powder Candy
Price
$14.99
Rating
4.1
Reviews
240
Latest month sales
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