Lelo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lelo sales on Amazon US totaled 12,950 units in July 2026 (▲ 2.4% vs. the prior month), generating an estimated $588,811 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.5% of unit volume and 43.8% of revenue, while a typical listing is priced at $84.94. The keyword itself pulled 20,923 Amazon queries over the same period (▲ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the lelo Top 50 moved 163,250 units and $6,285,689 in cumulative sales — an average of 13,604 units and $523,807 per month. Monthly throughput topped out at 16,700 units in August 2025 and dipped to 7,150 in May 2026, leaving the latest reading 22.5% lower than August 2025.
Lelo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.9K
▲ 2.4% MoM
Monthly Revenue 2026/07
$588.8K
▲ 11.3% MoM
Top 10 Market Share 2026/07
69.5%
Lelo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lelo listing on Amazon US in July 2026 is ASIN B01N4AOB3B (Brand: LELO), which sold 2,000 units at $19.90 apiece — equal to 15.4% of every unit tracked in this report.
The Top 10 ASINs account for 9,000 units and $258,117 in July 2026 — 69.5% of unit volume and 43.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lelo' on Amazon
July 2026
Is 69.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01N4AOB3B
LELO HEX Original - Ultra Thin Condoms, Increased Strength, 36 Pack | This ultra thin condom offers increased strength without reducing sensation, for comfortable, reliable protection.
2K
▲ 0.0%vs. prior month
$46K
latest month
12-month trend
B0BPZLZYBT
LUBELIFE Water Based Anal Lube, Personal Lubricant Toy Safe, 8 fl oz | Regular anal lube gel for privacy, non-sticky water-based formula, toy and condom compatible, smooth confident glide
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B014GMBDQ2
Pelvic Floor Exercise Devices - Kegel Weights for Pelvic Strengthening | Pelvic Floor Kegel Trainer | Stronger Pelvic Support for Women
1K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B075GDFJDN
LELO SONA - Sonic Clitoral Massager, Clitoral Stimulator, Black | This sonic clitoral massager uses gentle sonic waves, delivering a unique, whole-clitoris sensation for women.
900
▼ 10.0%vs. prior month
$35K
latest month
12-month trend
B07HB55T1S
plusOne Dual Rabbit Vibrator Personal Massager - 10 Vibration Settings | Body-Safe Silicone, Waterproof, USB Rechargeable, Sex Toy for Women and Men
800
▲ 14.3%vs. prior month
$27.1K
latest month
12-month trend
B003BDIKL4
LELO Mona 2 - G-Spot Vibrator, Curved Personal Massager, Purple | This curved G-spot vibrator offers 6 intensity modes, delivering discreet, powerful internal stimulation for women.
500
▼ 16.7%vs. prior month
$24.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lelo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LELO is the best-performing lelo brand in July 2026, moving 4,800 units across 6 ASINs for 53.3% of Top 10 volume. LubeLife follows with 2,000 units (22.2%), ahead of Intimate Rose on 1,000 units (11.1%).
With 5 brands splitting the Top 10 and 86.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LELO
6 ASINs in Top 10
53.3%
Units
4.8K
Revenue
$141.4K
Avg. price
$30.99
B01N4AOB3B
$19.90·★4.4·12.9K revsLELO HEX Original - Ultra Thin Condoms, Increased Strength, 36 Pack | This ultra thin condom offers increased strength without reducing sensation, for comfortable, reliable protection.
Units sold2KB075GDFJDN
$38.90·★3.8·1.6K revsLELO SONA - Sonic Clitoral Massager, Clitoral Stimulator, Black | This sonic clitoral massager uses gentle sonic waves, delivering a unique, whole-clitoris sensation for women.
Units sold900B003BDIKL4
$49.00·★4.1·937 revsLELO Mona 2 - G-Spot Vibrator, Curved Personal Massager, Purple | This curved G-spot vibrator offers 6 intensity modes, delivering discreet, powerful internal stimulation for women.
Units sold500B004AKYUNE
$14.60·★4.7·584 revsLELO Toy Cleaning Spray, Adult Toy Cleaner, Fast-Acting for Quick Maintenance (60 ml/ 2 fl. oz)
Units sold500B075GKLHML
$39.00·★3.8·1.6K revsLELO SONA - Sonic Clitoral Massager, Clitoral Stimulator, Pink | This sonic clitoral massager uses gentle sonic waves, delivering a unique, whole-clitoris sensation for women.
Units sold500B09MS5M7KP
$24.57·★4.3·188 revsLELO F1L - Water-Based Lubricant with Aloe Vera, 100 ml | This luxury water-based lubricant is enriched with aloe vera, offering smooth, long-lasting moisture for women and men.
Units sold400
LubeLife
1 ASIN in Top 10
22.2%
Units
2K
Revenue
$20K
Avg. price
$9.99
B0BPZLZYBT
$9.99·★4.5·19.2K revsLUBELIFE Water Based Anal Lube, Personal Lubricant Toy Safe, 8 fl oz | Regular anal lube gel for privacy, non-sticky water-based formula, toy and condom compatible, smooth confident glide
Units sold2K
Intimate Rose
1 ASIN in Top 10
11.1%
Units
1K
Revenue
$50K
Avg. price
$49.99
B014GMBDQ2
$49.99·★4.3·6K revsPelvic Floor Exercise Devices - Kegel Weights for Pelvic Strengthening | Pelvic Floor Kegel Trainer | Stronger Pelvic Support for Women
Units sold1K
Trending Lelo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B071CPR2V4 booked 400 units at $49.95, with ▲ 33.3% MoM change. On the growth side, B004AYHH58 leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071CPR2V4
Satisfyer Pro 2 Vibrator Sex Toy | Adult Toys for Women | Suction and Clitoral Stimulation Vibrator | Vibrating Sexual Pleasure Device | Stimulation Vibrators | Female Wellness Tools | Woman Sextoy
Price
$49.95
Rating
4.1
Reviews
60.2K
Latest month sales
B09MS5M7KP
LELO F1L - Water-Based Lubricant with Aloe Vera, 100 ml | This luxury water-based lubricant is enriched with aloe vera, offering smooth, long-lasting moisture for women and men.
Price
$24.57
Rating
4.3
Reviews
188
Latest month sales
B004AYHH58
LELO Personal Moisturizer - Water-Based Lubricant with Aloe Vera, 150 ml | This luxury water-based lubricant is enriched with aloe vera, offering smooth, long-lasting moisture for women and men.
Unlock to view ASIN details and product titles
Price
$27.49
Rating
4.4
Reviews
2.1K
Latest month sales
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