Fnaf 2 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fnaf 2 sales on Amazon US totaled 3,950 units in July 2026 (▼ 28.8% vs. the prior month), generating an estimated $88,537 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.0% of unit volume and 79.1% of revenue, while a typical listing is priced at $27.54. The keyword itself pulled 26,983 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the fnaf 2 Top 50 moved 50,400 units and $1,289,968 in cumulative sales — an average of 4,200 units and $107,497 per month. Monthly throughput topped out at 11,800 units in December 2025 and dipped to 1,000 in August 2025, leaving the latest reading 295.0% higher than August 2025.
Fnaf 2 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4K
▼ 28.8% MoM
Monthly Revenue 2026/07
$88.5K
▼ 42.4% MoM
Top 10 Market Share 2026/07
81.0%
Fnaf 2 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fnaf 2 listing on Amazon US in July 2026 is ASIN B0FJYK2WFD (Brand: Jazwares), which sold 1,000 units at $12.99 apiece — equal to 25.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 3,200 units and $70,057 in July 2026 — 81.0% of unit volume and 79.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fnaf 2' on Amazon
July 2026
Is 81.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FJYK2WFD
Jazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
1K
▲ 400.0%vs. prior month
$14K
latest month
12-month trend
B0BSRD5PD4
Pillow Pets FNAF Freddy Fazbear, 16" Stuffed Animal Plush Toy | Super Soft Companion, Unfastens into a Comforting Cuddle Cushion
500
▲ 0.0%vs. prior month
$16K
latest month
12-month trend
B09SMZXM1Z
FUNKO GAMES Five Nights at Freddy's Night of Frights! Board Game | Includes 4 Sculpted Figures | 2-4 Players, Ages 8+
300
▲ 0.0%vs. prior month
$5.5K
latest month
12-month trend
B0FJYFJ1ZQ
Jazwares Five Nights at Freddy’s Puppet Office Set - 5-Inch Articulated Figure with Jumpscare Feature, Glow-in-The-Dark Eyes, and Optical Diorama
300
▼ 40.0%vs. prior month
$10.2K
latest month
12-month trend
B0FJYHPTJ5
Jazwares Five Nights at Freddy’s Withered Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
300
▼ 50.0%vs. prior month
$4.4K
latest month
12-month trend
B0G2MTKQVX
Five Nights at Freddy's 2 - Limited Edition Steelbook (4K Ultra HD + Blu-ray + Digital)
300
▲ 500.0%vs. prior month
$9K
latest month
12-month trend
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Best Fnaf 2 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jazwares is the best-performing fnaf 2 brand in July 2026, moving 2,000 units across 6 ASINs for 62.5% of Top 10 volume. Pillow Pets follows with 500 units (15.6%), ahead of FUNKO GAMES on 300 units (9.4%).
With 5 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.63 to $31.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jazwares
6 ASINs in Top 10
62.5%
Units
2K
Revenue
$37.3K
Avg. price
$26.35
B0FJYK2WFD
$12.99·★4.7·262 revsJazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Units sold1KB0FJYFJ1ZQ
$47.21·★4.7·164 revsJazwares Five Nights at Freddy’s Puppet Office Set - 5-Inch Articulated Figure with Jumpscare Feature, Glow-in-The-Dark Eyes, and Optical Diorama
Units sold300B0FJYHPTJ5
$14.99·★4.7·262 revsJazwares Five Nights at Freddy’s Withered Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Units sold300B0FJYN6T69
$14.90·★4.7·262 revsJazwares Five Nights at Freddy’s Balloon Boy - 2.5-Inch Articulated Figure and Glow-in-The-Dark Eyes Plus 2-Inch Crying Child Figure
Units sold200B0FJYH3RP2
$19.99·★4.9·37 revsJazwares Five Nights at Freddy’s Withered Chica Office Set - 5-Inch Articulated Figure with Jumpscare Feature, Glow-in-The-Dark Eyes, and Optical Diorama
Units sold100B0FJYJVZ8V
$48.00·★4.7·45 revsJazwares Five Nights at Freddy’s Withered Bonnie Office Set - 5-Inch Articulated Figure with Jumpscare Feature, Glow-in-The-Dark Eyes, and Optical Diorama
Units sold100
Pillow Pets
1 ASIN in Top 10
15.6%
Units
500
Revenue
$16K
Avg. price
$31.99
B0BSRD5PD4
$31.99·★4.8·509 revsPillow Pets FNAF Freddy Fazbear, 16" Stuffed Animal Plush Toy | Super Soft Companion, Unfastens into a Comforting Cuddle Cushion
Units sold500
FUNKO GAMES
1 ASIN in Top 10
9.4%
Units
300
Revenue
$5.5K
Avg. price
$11.63
B09SMZXM1Z
$11.63·★4.6·1.1K revsFUNKO GAMES Five Nights at Freddy's Night of Frights! Board Game | Includes 4 Sculpted Figures | 2-4 Players, Ages 8+
Units sold300
Trending Fnaf 2 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G2MTKQVX booked 300 units at $34.99, with ▲ 500.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2MTKQVX
Five Nights at Freddy's 2 - Limited Edition Steelbook (4K Ultra HD + Blu-ray + Digital)
Price
$34.99
Rating
4.8
Reviews
343
Latest month sales
B0FJYN6T69
Jazwares Five Nights at Freddy’s Balloon Boy - 2.5-Inch Articulated Figure and Glow-in-The-Dark Eyes Plus 2-Inch Crying Child Figure
Price
$14.90
Rating
4.7
Reviews
262
Latest month sales
B0FJYH3RP2
Jazwares Five Nights at Freddy’s Withered Chica Office Set - 5-Inch Articulated Figure with Jumpscare Feature, Glow-in-The-Dark Eyes, and Optical Diorama
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.9
Reviews
37
Latest month sales
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