Lego Ninjago Sets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lego Ninjago Sets sales on Amazon US totaled 31,800 units in July 2026 (▲ 5.9% vs. the prior month), generating an estimated $943,466 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 43.9% of revenue, while a typical listing is priced at $48.58. The keyword itself pulled 28,160 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the lego ninjago sets Top 50 moved 444,950 units and $12,094,065 in cumulative sales — an average of 37,079 units and $1,007,839 per month. Monthly throughput topped out at 83,400 units in December 2025 and dipped to 17,950 in May 2026, leaving the latest reading 51.4% higher than August 2025.
Lego Ninjago Sets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.8K
▲ 5.9% MoM
Monthly Revenue 2026/07
$943.5K
▲ 7.8% MoM
Top 10 Market Share 2026/07
59.7%
Lego Ninjago Sets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lego ninjago sets listing on Amazon US in July 2026 is ASIN B0DRW5WSFG (Brand: LEGO), which sold 4,000 units at $9.97 apiece — equal to 12.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $414,570 in July 2026 — 59.7% of unit volume and 43.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lego Ninjago Sets' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DRW5WSFG
LEGO NINJAGO Kai's Motorcycle Speed Race Building Toy for Kids - Pretend Play Motorcycle Toy with 2 Minifigures - Building Blocks for Boys & Girls, Ages 6+ - Gift Idea for Birthdays - 71838
4K
▲ 33.3%vs. prior month
$36.5K
latest month
12-month trend
B0FMS8XPT8
LEGO Marvel Spider-Man vs. Ghost Rider Motorcycle Building Toy for Boys & Girls, Ages 6+ - Super Hero & Villain Playset W/2 Marvel Minifigures - Gift Idea for Kids & Fans - 76335
3K
▼ 25.0%vs. prior month
$29.9K
latest month
12-month trend
B0DJ17HYMR
LEGO NINJAGO Lloyd's Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls, Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829
3K
▲ 50.0%vs. prior month
$59.9K
latest month
12-month trend
B0FMS6W31S
LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids, Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866
3K
▲ 0.0%vs. prior month
$132.4K
latest month
12-month trend
B0FMS64GXJ
LEGO NINJAGO Kai’s Dragon Mech Battle Pack Building Toy for Boys, Girls, & Kids, Ages 6+ - Poseable Dragon Figure & 3 Character Minifigures for Pretend Play - Gift Idea for Birthdays - 71851
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0BBY4QYBG
LEGO NINJAGO Kai's Ninja Race Car EVO, 2 in 1 Building Toy Set, Kids Can Build an Off Road Vehicle or Race Car, Ninja Minifigure with Toy Swords, Gift for Boys, Girls and Kids Ages 6+, 71780
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
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Trending Lego Ninjago Sets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMSBJ5HR booked 1K units at $79.47, with ▲ 233.3% MoM change. On the growth side, B0G2T2HZQT leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0B6PHMTPK close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMSBJ5HR
LEGO NINJAGO Ninja Vehicle Tree House Battle Building Toy for Boys, Girls, & Kids, Ages 7+ - Ninja Playset W/5 Minifigures, Motorcycle & Helicopter Toys - Gift Idea for Birthdays - 71857
Price
$79.47
Rating
4.7
Reviews
75
Latest month sales
B0G2T2HZQT
LEGO NINJAGO The Twin Titan Mechs 71870 | Building Toys for Boys & Girls, Ages 12+, Posable Mech Action Figures, 3 Minifigures, 1,707 pieces, Gift for Birthdays
Price
$139.99
Rating
4.5
Reviews
11
Latest month sales
B0B6PHMTPK
IQ LEGO Ninjago Keychain Light - Lloyd (KE150H)
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.8
Reviews
234
Latest month sales
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