Lego Harry Potter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lego Harry Potter sales on Amazon US totaled 27,750 units in July 2026 (▼ 8.7% vs. the prior month), generating an estimated $1,664,122 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 51.1% of revenue, while a typical listing is priced at $93.27. The keyword itself pulled 50,340 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the lego harry potter Top 50 moved 725,250 units and $39,902,604 in cumulative sales — an average of 60,438 units and $3,325,217 per month. Monthly throughput topped out at 213,150 units in November 2025 and dipped to 14,550 in May 2026, leaving the latest reading 20.5% lower than August 2025.
Lego Harry Potter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.8K
▼ 8.7% MoM
Monthly Revenue 2026/07
$1.7M
▼ 11.1% MoM
Top 10 Market Share 2026/07
60.5%
Lego Harry Potter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lego harry potter listing on Amazon US in July 2026 is ASIN B0D5JZDKXB (Brand: LEGO), which sold 4,000 units at $59.99 apiece — equal to 14.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 16,800 units and $850,452 in July 2026 — 60.5% of unit volume and 51.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lego Harry Potter' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5JZDKXB
LEGO Disney and Pixar ‘Up’ House, Classic Disney Celebration Building Toy Set for Kids and Movie Fans Ages 9 and Up, A Fun Gift for Fans and Anyone Who Loves Creative Play, 43217
4K
▼ 20.0%vs. prior month
$189.4K
latest month
12-month trend
B0FMS7Q3RS
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys, Girls - Pretend Play Set for Kids, Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
3K
▲ 50.0%vs. prior month
$36K
latest month
12-month trend
B0BXQ6NRRN
LEGO Harry Potter Hogwarts Castle and Grounds 76419 Building Set, Gift Idea for Adults, Buildable Display Model, Collectible Harry Potter Playset, Recreate Iconic Scenes from The Wizarding World
2K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B0CGY3QD8V
LEGO Harry Potter Flying Ford Anglia, Buildable Car Toy with 2 Minifigures for Role Play, Fantasy Playset for Kids, Harry Potter Car, Gift for Boys, Girls and Any Fan Ages 7 and Up, 76424 | Lego Harry Potter Lego 165 Pieces - Flying Ford Anglia #76424
2K
▲ 0.0%vs. prior month
$28.5K
latest month
12-month trend
B0DJ1BHQ4X
LEGO Harry Potter Knight Bus Adventure - Building Toy for Kids, Boys, and Girls, Ages 8+ - Iconic Bus from Harry Potter and The Prisoner of Azkaban - with 5 Minifigures - Birthday Gift Idea - 76446
1K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
B0DJ18XKWX
LEGO Harry Potter Hagrid & Harry's Motorcycle Ride Building Toy - Kids Motorcycle Toy for Boys and Girls, Harry Potter Fans, Ages 9+ - Gift Idea for Birthdays - 76443
1K
▲ 11.1%vs. prior month
$36.6K
latest month
12-month trend
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Trending Lego Harry Potter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FMSBRKCB booked 1K units at $47.99, with ▲ 66.7% MoM change. On the growth side, B0DJ1BV2TX leads positive momentum with ▲ 100.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMSBRKCB
LEGO Harry Potter Cauldron: Secret Potions Classroom Building Toy for Girls & Boys - Pretend Play Set for Kids, Ages 10+ - 2 Minifigures & Hermione's Otter Patronus - Gift Idea for Birthdays - 76464
Price
$47.99
Rating
4.9
Reviews
134
Latest month sales
B0DHLHLX1B
LEGO Harry Potter Diagon Alley Wizarding Shops Building Set for Adults - Collectible Kit for Harry Potter Fans with 12 Microfigures - Gift Idea for Men, Women, Fans - 76444
Price
$171.50
Rating
4.8
Reviews
654
Latest month sales
B0DJ1BV2TX
LEGO Harry Potter Hogwarts Castle: Charms Class Building Toy - Wizard Kids Toy for Boys and Girls, Fans of Harry Potter, Ages 8+ - Gift Idea for Birthdays - 76442
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.8
Reviews
858
Latest month sales
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