4th Of July Decor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
4th Of July Decor sales on Amazon US totaled 21,750 units in July 2026 (▼ 90.1% vs. the prior month), generating an estimated $220,148 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.5% of unit volume and 52.2% of revenue, while a typical listing is priced at $10.79. The keyword itself pulled 436 Amazon queries over the same period (▼ 99.0% MoM).
Zooming out to the 12-month window ending July 2026, the 4th of july decor Top 50 moved 385,950 units and $3,736,385 in cumulative sales — an average of 32,163 units and $311,365 per month. Monthly throughput topped out at 220,800 units in June 2026 and dipped to 2,750 in December 2025, leaving the latest reading 83.5% higher than August 2025.
4th Of July Decor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.8K
▼ 90.1% MoM
Monthly Revenue 2026/07
$220.1K
▼ 90.3% MoM
Top 10 Market Share 2026/07
57.5%
4th Of July Decor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 4th of july decor listing on Amazon US in July 2026 is ASIN B088FLY7S8 (Brand: Uelfbaby), which sold 5,000 units at $6.99 apiece — equal to 23.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,500 units and $114,971 in July 2026 — 57.5% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '4th Of July Decor' on Amazon
July 2026
Is 57.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B088FLY7S8
12 Pack Small American Flags on Stick Small US Flags/Mini American Flags for Outside 4x6 Inch American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic Veterans Day Decorations, 4th of July Decorations | American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic 250th Anniversary Decor, Labor Day, 4th of July Decorations
5K
▼ 83.3%vs. prior month
$38.2K
latest month
12-month trend
B0BKRY6RH1
3 Pack Patriotic Tablecloths,american Flag Tablecloth,Patriotic Decorations | Disposable Plastic Tablecloths 54"x108",Red White and Blue Tablecloth Party Decorations for 4th of july Veterans Day Memorial
1K
▼ 90.0%vs. prior month
$9.9K
latest month
12-month trend
B0DYJB5PDX
OHOME 4th of July Decorations - Red White and Blue Tablecloth for 250th Anniversary American USA Merchandise - Fourth of July Accessories for Home Outdoor | Patriotic American Flag Party Favors,2 Pack
1K
▼ 66.7%vs. prior month
$7.2K
latest month
12-month trend
B07SVXSKCK
6 Pack Patriotic Star Streamers Garland Red White Blue Bunting Banner Paper Hanging Decorations for 4th of July American Independence Day Labor Day Holiday Memorial Day Party Supplies (50 Feet)
900
▼ 10.0%vs. prior month
$7K
latest month
12-month trend
B0CYP2QNGN
Patriotic Star Garland Red White and Blue Banner Streamers - 59 FT 6 Strands - Patriotic Decorations for 4th of July, 250th Anniversary, Independence Day, Labor Day, Veterans Day
900
▼ 10.0%vs. prior month
$9K
latest month
12-month trend
B088NFHYD4
JOYYPOP 80 PCS Red White Blue Balloons 12 in with Confetti for 4th of July | Matte and confetti balloons include ribbons and a tying tool for Independence Day, patriotic events and birthdays party
900
▼ 70.0%vs. prior month
$8.1K
latest month
12-month trend
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Best 4th Of July Decor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Uelfbaby is the best-performing 4th of july decor brand in July 2026, moving 5,000 units across 1 ASIN for 40.0% of Top 10 volume. Childom follows with 1,000 units (8.0%), ahead of OHOME on 1,000 units (8.0%).
Volume is spread across 10 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $7.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Uelfbaby
1 ASIN in Top 10
40.0%
Units
5K
Revenue
$38.2K
Avg. price
$6.99
B088FLY7S8
$6.99·★4.6·4.5K revs12 Pack Small American Flags on Stick Small US Flags/Mini American Flags for Outside 4x6 Inch American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic Veterans Day Decorations, 4th of July Decorations | American Hand Held Stick Flags with Kid-Safe Spear Top, Patriotic 250th Anniversary Decor, Labor Day, 4th of July Decorations
Units sold5K
Childom
1 ASIN in Top 10
8.0%
Units
1K
Revenue
$9.9K
Avg. price
$7.64
B0BKRY6RH1
$7.64·★4.7·7.1K revs3 Pack Patriotic Tablecloths,american Flag Tablecloth,Patriotic Decorations | Disposable Plastic Tablecloths 54"x108",Red White and Blue Tablecloth Party Decorations for 4th of july Veterans Day Memorial
Units sold1K
OHOME
1 ASIN in Top 10
8.0%
Units
1K
Revenue
$7.2K
Avg. price
$6.99
B0DYJB5PDX
$6.99·★4.6·1.2K revsOHOME 4th of July Decorations - Red White and Blue Tablecloth for 250th Anniversary American USA Merchandise - Fourth of July Accessories for Home Outdoor | Patriotic American Flag Party Favors,2 Pack
Units sold1K
Trending 4th Of July Decor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DYJB5PDX booked 1K units at $6.99, with ▼ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DYJB5PDX
OHOME 4th of July Decorations - Red White and Blue Tablecloth for 250th Anniversary American USA Merchandise - Fourth of July Accessories for Home Outdoor | Patriotic American Flag Party Favors,2 Pack
Price
$6.99
Rating
4.6
Reviews
1.2K
Latest month sales
B07SVXSKCK
6 Pack Patriotic Star Streamers Garland Red White Blue Bunting Banner Paper Hanging Decorations for 4th of July American Independence Day Labor Day Holiday Memorial Day Party Supplies (50 Feet)
Price
$7.74
Rating
4.6
Reviews
1.7K
Latest month sales
B0CYP2QNGN
Patriotic Star Garland Red White and Blue Banner Streamers - 59 FT 6 Strands - Patriotic Decorations for 4th of July, 250th Anniversary, Independence Day, Labor Day, Veterans Day
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
160
Latest month sales
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