Leg Makeup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Leg Makeup sales on Amazon US totaled 102,500 units in July 2026 (▼ 29.7% vs. the prior month), generating an estimated $2,075,810 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 59.4% of revenue, while a typical listing is priced at $25.11. The keyword itself pulled 12,896 Amazon queries over the same period (▼ 31.5% MoM).
Zooming out to the 12-month window ending July 2026, the leg makeup Top 50 moved 969,750 units and $18,027,310 in cumulative sales — an average of 80,813 units and $1,502,276 per month. Monthly throughput topped out at 145,800 units in June 2026 and dipped to 51,200 in January 2026, leaving the latest reading 63.1% higher than August 2025.
Leg Makeup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
102.5K
▼ 29.7% MoM
Monthly Revenue 2026/07
$2.1M
▼ 28.4% MoM
Top 10 Market Share 2026/07
66.3%
Leg Makeup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold leg makeup listing on Amazon US in July 2026 is ASIN B07DP5JQH2 (Brand: Jergens), which sold 20,000 units at $10.47 apiece — equal to 19.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $1,232,630 in July 2026 — 66.3% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Leg Makeup' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07DP5JQH2
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B074PTZCNW
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
10K
▼ 50.0%vs. prior month
$148.8K
latest month
12-month trend
B07CF7BVZK
Westmore Beauty Body Coverage Perfector - 2N Natural Radiance - 3.5 fl oz | Waterproof leg & body makeup, bronzer for women, tattoo cover up makeup, tattoo concealer
10K
▲ 0.0%vs. prior month
$467.9K
latest month
12-month trend
B07YCGKXK4
Self Tanner Brush GOERTI Body Makeup Brush for Flawless Leg Makeup, Kabuki Foundation Makeup Brush for Face & Body, Full Coverage Tanning Blend Applicator for Self Tanner, Bronzer & Lotion Tan Mousse
6K
▼ 40.0%vs. prior month
$42.7K
latest month
12-month trend
B07CT3JSRV
Westmore Beauty Body Coverage Perfector - 3W Golden Radiance - 3.5 oz | Waterproof leg & body makeup, bronzer for women, tattoo cover up makeup, tattoo concealer
4K
▼ 33.3%vs. prior month
$186.2K
latest month
12-month trend
B0FB9GJN9L
Palmer's Body Shimmer Stick, Cocoa Butter Formula with Vitamin E (1 Oz) | Radiant Highlighter Makeup for Body Glow, Provides 48hr Moisture, All Skin Tones & Types, Blendable, Dermatologist Approved
4K
▼ 42.9%vs. prior month
$27.9K
latest month
12-month trend
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Best Leg Makeup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jergens is the best-performing leg makeup brand in July 2026, moving 20,000 units across 1 ASIN for 29.4% of Top 10 volume. Westmore Beauty follows with 14,000 units (20.6%), ahead of L'Oreal Paris on 10,000 units (14.7%).
With 8 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.47 to $49.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jergens
1 ASIN in Top 10
29.4%
Units
20K
Revenue
$208.6K
Avg. price
$10.47
B07DP5JQH2
$10.47·★4.5·42.6K revsJergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
Units sold20K
Westmore Beauty
2 ASINs in Top 10
20.6%
Units
14K
Revenue
$654.1K
Avg. price
$49.00
B07CF7BVZK
$49.00·★3.8·10.2K revsWestmore Beauty Body Coverage Perfector - 2N Natural Radiance - 3.5 fl oz | Waterproof leg & body makeup, bronzer for women, tattoo cover up makeup, tattoo concealer
Units sold10KB07CT3JSRV
$49.00·★3.8·10.2K revsWestmore Beauty Body Coverage Perfector - 3W Golden Radiance - 3.5 oz | Waterproof leg & body makeup, bronzer for women, tattoo cover up makeup, tattoo concealer
Units sold4K
L'Oreal Paris
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$148.8K
Avg. price
$14.97
B074PTZCNW
$14.97·★4.6·53.5K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
Units sold10K
Trending Leg Makeup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001IAE1BU booked 3K units at $9.92, with ▲ 0.0% MoM change. On the growth side, B06XNPS72X leads positive momentum with ▲ 66.7% MoM growth on 500 units, with B0GZZ6Y22V close behind at ▲ 40.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001IAE1BU
Sally Hansen Airbrush Legs, Leg Spray-On Makeup, Medium Glow 4.4 Oz
Price
$9.92
Rating
4.0
Reviews
32.3K
Latest month sales
B06XNPS72X
Dermablend Leg and Body Makeup Foundation with SPF 25
Price
$42.00
Rating
4.0
Reviews
815
Latest month sales
B0GZZ6Y22V
Skin Filter Body Concealer Waterproof Leg & Body Makeup | Body Coverage Perfector No Transfer, with Hyaluronic Acid, Flawless Makeup for Scars, Spots, Veins & Tattoos (02 Natural)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
3.0
Reviews
43
Latest month sales
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