Lean Ground Beef Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Lean Ground Beef sales on Amazon US totaled 676,000 units in July 2026 (▼ 1.6% vs. the prior month), generating an estimated $6,390,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 55.8% of revenue, while a typical listing is priced at $9.79. The keyword itself pulled 21,606 Amazon queries over the same period (▲ 7.0% MoM).

Zooming out to the 12-month window ending July 2026, the lean ground beef Top 50 moved 7,254,400 units and $66,326,256 in cumulative sales — an average of 604,533 units and $5,527,188 per month. Monthly throughput topped out at 687,000 units in June 2026 and dipped to 444,000 in May 2026, leaving the latest reading 29.0% higher than August 2025.

7.3MTotal units sold · Last 12 months
$66.3MTotal revenue · Last 12 months
21.6K▲ 7.0% MoM
Monthly search volume
$9.79Avg. price · July 2026

Lean Ground Beef Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales524K
Revenue$4.5M

2025/09

Sales530K
Revenue$4.6M

2025/10

Sales588K
Revenue$5M

2025/11

Sales574K
Revenue$4.9M

2025/12

Sales581K
Revenue$5.3M

2026/01

Sales668K
Revenue$6.2M

2026/02

Sales657.4K
Revenue$6.2M

2026/03

Sales651K
Revenue$6.3M

2026/04

Sales674K
Revenue$6.4M

2026/05

Sales444K
Revenue$4.3M

2026/06

Sales687K
Revenue$6.5M
676K

2026/07

Sales676K
Revenue$6.4M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

676K

▼ 1.6% MoM

Monthly Revenue 2026/07

$6.4M

▼ 1.3% MoM

Top 10 Market Share 2026/07

54.7%

See the Top 10 ASINs driving 54.7% of sales

Lean Ground Beef Market Share & Sales Concentration on Amazon US — July 2026

The most-sold lean ground beef listing on Amazon US in July 2026 is ASIN B09431KDP8 (Brand: ORGANIC RANCHER), which sold 80,000 units at $10.49 apiece — equal to 11.8% of every unit tracked in this report and 14% ahead of the No. 2 listing.

The Top 10 ASINs account for 370,000 units and $3,566,900 in July 2026 — 54.7% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Lean Ground Beef' on Amazon

July 2026
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54.7% Volume Share 370K units sold
55.8% Revenue Share $3.6M estimated
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Top 5 Volume Share breakdown

B09431KDP8 11.8%
B08LJVQSL2 10.4%
B08LJVNW82 5.9%
B09439SKW3 4.4%
B004S70PYC 4.4%
Others 63.0%
#1
Organic Rancher, Organic Ground Beef 85% Lean/15% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 1 lb

B09431KDP8

Organic Rancher, Organic Ground Beef 85% Lean/15% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 1 lb

$10.49· 4.7·2.6K reviews
Monthly Sales

80K

▼ 11.1%

vs. prior month

Revenue

$839.2K

latest month

Monthly Trend

12-month trend

#2
Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 1 lb

B08LJVQSL2

Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 1 lb

$6.99· 4.7·26.7K reviews
Monthly Sales

70K

▼ 22.2%

vs. prior month

Revenue

$489.3K

latest month

Monthly Trend

12-month trend

#3
Amazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb

B08LJVNW82

Amazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb

$7.99· 4.7·14.9K reviews
Monthly Sales

40K

▲ 0.0%

vs. prior month

Revenue

$316.8K

latest month

Monthly Trend

12-month trend

#4
Organic Rancher, Organic Ground Beef 93% Lean/7% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 16 oz

B09439SKW3

Organic Rancher, Organic Ground Beef 93% Lean/7% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 16 oz

$11.49· 4.8·2.2K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$344.7K

latest month

Monthly Trend

12-month trend

#5
Perdue Ground Chicken, 1 lb

B004S70PYC

Perdue Ground Chicken, 1 lb

$3.84· 4.7·9.8K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$117.6K

latest month

Monthly Trend

12-month trend

#6
Jennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce

B0016L8JLY

Jennie-O, Lean Ground Turkey Meat, 93% Lean, 7% Fat, 16 Ounce

$5.46· 4.8·24.6K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$163.2K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Lean Ground Beef Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Amazon Grocery is the best-performing lean ground beef brand in July 2026, moving 140,000 units across 3 ASINs for 37.8% of Top 10 volume. ORGANIC RANCHER follows with 110,000 units (29.7%), ahead of Verde Farms on 60,000 units (16.2%).

With 5 brands splitting the Top 10 and 83.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $11.68, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

37.8%
29.7%
16.2%
16.2%
Amazon Grocery
ORGANIC RANCHER
Verde Farms
Other brands
1

Amazon Grocery

3 ASINs in Top 10

37.8%

Units

140K

Revenue

$1.4M

Avg. price

$11.58

  • Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 1 lb

    B08LJVQSL2

    $6.99·4.7·26.7K revs

    Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 1 lb

    Units sold70K
  • Amazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb

    B08LJVNW82

    $7.99·4.7·14.9K revs

    Amazon Grocery Amazon Grocery, Ground Beef, 90% Lean/10% Fat, 1 lb

    Units sold40K
  • Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 3 lb (Pack of 3)

    B0974FCX1V

    $19.77·4.7·9.1K revs

    Amazon Grocery, Ground Beef, 80% Lean/20% Fat, 3 lb (Pack of 3)

    Units sold30K
2

ORGANIC RANCHER

2 ASINs in Top 10

29.7%

Units

110K

Revenue

$1.2M

Avg. price

$10.99

  • Organic Rancher, Organic Ground Beef 85% Lean/15% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 1 lb

    B09431KDP8

    $10.49·4.7·2.6K revs

    Organic Rancher, Organic Ground Beef 85% Lean/15% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 1 lb

    Units sold80K
  • Organic Rancher, Organic Ground Beef 93% Lean/7% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 16 oz

    B09439SKW3

    $11.49·4.8·2.2K revs

    Organic Rancher, Organic Ground Beef 93% Lean/7% Fat, 100% Grass Fed & Grass Finished, USDA Organic, Pasture Raised Free Range, 16 oz

    Units sold30K
3

Verde Farms

3 ASINs in Top 10

16.2%

Units

60K

Revenue

$698.8K

Avg. price

$11.68

  • Verde Farms, Beef Ribeye Steak, Organic, Grass-Fed | 0.625 lbs.

    B01N30RMAF

    $12.48·4.2·3.9K revs

    Verde Farms, Beef Ribeye Steak, Organic, Grass-Fed | 0.625 lbs.

    Units sold20K
  • Verde Farms, Ground Beef 93% Lean/7% Fat, Organic, Grass-Fed, 1 lb

    B01N4KVZ7G

    $11.14·4.7·4.1K revs

    Verde Farms, Ground Beef 93% Lean/7% Fat, Organic, Grass-Fed, 1 lb

    Units sold20K
  • Verde Farms, Beef Sirloin Steaks, Organic, Grass-Fed | 0.75 lbs |Pack of 2

    B07QCZ43S7

    $11.43·4.2·4.6K revs

    Verde Farms, Beef Sirloin Steaks, Organic, Grass-Fed | 0.75 lbs |Pack of 2

    Units sold20K

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