Laundry Scent Boosters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Laundry Scent Boosters sales on Amazon US totaled 716,000 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $9,427,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 61.7% of revenue, while a typical listing is priced at $13.48. The keyword itself pulled 52,702 Amazon queries over the same period (▲ 16.5% MoM).
Zooming out to the 12-month window ending July 2026, the laundry scent boosters Top 50 moved 6,940,850 units and $90,471,941 in cumulative sales — an average of 578,404 units and $7,539,328 per month. Monthly throughput topped out at 811,000 units in June 2026 and dipped to 400,000 in May 2026, leaving the latest reading 37.5% higher than August 2025.
Laundry Scent Boosters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
716K
▼ 11.7% MoM
Monthly Revenue 2026/07
$9.4M
▼ 11.6% MoM
Top 10 Market Share 2026/07
64.2%
Laundry Scent Boosters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold laundry scent boosters listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 14.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 460,000 units and $5,813,300 in July 2026 — 64.2% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Laundry Scent Boosters' on Amazon
July 2026
Is 64.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
B0GSPD9FZ6
Arm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
50K
▲ 66.7%vs. prior month
$718.5K
latest month
12-month trend
B0CCGJ1DY8
Downy Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
50K
▼ 37.5%vs. prior month
$781.5K
latest month
12-month trend
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Best Laundry Scent Boosters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Downy is the best-performing laundry scent boosters brand in July 2026, moving 180,000 units across 5 ASINs for 39.1% of Top 10 volume. Arm & Hammer follows with 120,000 units (26.1%), ahead of OxiClean on 100,000 units (21.7%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.68 to $15.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Downy
5 ASINs in Top 10
39.1%
Units
180K
Revenue
$2.8M
Avg. price
$15.75
B0FGDT2PWW
$15.97·★4.8·5.8K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0CCGJ1DY8
$15.94·★4.8·127.4K revsDowny Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
Units sold50KB0CCG6N52J
$15.95·★4.8·20.5K revsDowny Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
Units sold30KB0CCG8V1DM
$14.94·★4.9·5.6K revsDowny April Fresh In-Wash Laundry Scent Booster Beads, 24 oz, laundry scent beads, Long-lasting Freshness
Units sold20KB0CCGC1V3N
$15.97·★4.9·6K revsDowny Calm In Wash Laundry Scent Booster Beads, Soothing Lavender And Vanilla Bean Scent, 24.0 OZ, Laundry Scent Beads, Long Lasting Freshness
Units sold20K
Arm & Hammer
2 ASINs in Top 10
26.1%
Units
120K
Revenue
$961.4K
Avg. price
$9.68
B0029XNTEU
$4.98·★4.8·57K revsChurch & Dwight Co 03020 Arm & Hammer Super Washing Soda
Units sold70KB0GSPD9FZ6
$14.37·★4.7·1.3K revsArm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
Units sold50K
OxiClean
1 ASIN in Top 10
21.7%
Units
100K
Revenue
$1M
Avg. price
$11.78
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100K
Trending Laundry Scent Boosters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CCGC1V3N booked 20K units at $15.97, with ▲ 0.0% MoM change. On the growth side, B0CCK2MP67 leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CCGC1V3N
Downy Calm In Wash Laundry Scent Booster Beads, Soothing Lavender And Vanilla Bean Scent, 24.0 OZ, Laundry Scent Beads, Long Lasting Freshness
Price
$15.97
Rating
4.9
Reviews
6K
Latest month sales
B01NBFHFZN
Lysol Disinfectant Laundry Sanitizer & Scent Booster, Laundry Detergent Additive, Color Safe Bleach Alternative, Laundry Odor Eliminator, Kills Bacteria & Viruses, Crisp Linen Scent, 41 Fl Oz Liquid
Price
$6.72
Rating
4.8
Reviews
36.5K
Latest month sales
B0CCK2MP67
Gain In-Wash Laundry Scent Booster Beads Long-Lasting Fresh Scent Beads All Day Freshness and Odor Protection, Original Scent, 12.2 oz (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.8
Reviews
7.2K
Latest month sales
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