Laundry Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Laundry Powder sales on Amazon US totaled 1,009,000 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $16,158,760 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 56.3% of revenue, while a typical listing is priced at $19.11. The keyword itself pulled 20,144 Amazon queries over the same period (▲ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the laundry powder Top 50 moved 10,445,150 units and $169,251,587 in cumulative sales — an average of 870,429 units and $14,104,299 per month. Monthly throughput topped out at 1,214,200 units in June 2026 and dipped to 579,000 in May 2026, leaving the latest reading 23.8% higher than August 2025.
Laundry Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1M
▼ 16.9% MoM
Monthly Revenue 2026/07
$16.2M
▼ 18.1% MoM
Top 10 Market Share 2026/07
62.4%
Laundry Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold laundry powder listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 9.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 630,000 units and $9,096,700 in July 2026 — 62.4% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Laundry Powder' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0BJMV9BXJ
Tide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
70K
▲ 0.0%vs. prior month
$1.9M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Laundry Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OxiClean is the best-performing laundry powder brand in July 2026, moving 160,000 units across 2 ASINs for 25.4% of Top 10 volume. Tide follows with 130,000 units (20.6%), ahead of Arm & Hammer on 120,000 units (19.0%).
With 7 brands splitting the Top 10 and 65.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.38 to $19.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OxiClean
2 ASINs in Top 10
25.4%
Units
160K
Revenue
$1.7M
Avg. price
$11.79
B01BUNHFAS
$11.78·★4.8·47.9K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00IA9QTAI
$11.79·★4.7·46.4K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60K
Tide
2 ASINs in Top 10
20.6%
Units
130K
Revenue
$3.1M
Avg. price
$19.26
B0BJMV9BXJ
$20.57·★4.8·277.1K revsTide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Spring Meadow Scent
Units sold70KB0BNWCTNYN
$17.94·★4.8·72.4K revsTide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
Units sold60K
Arm & Hammer
2 ASINs in Top 10
19.0%
Units
120K
Revenue
$961.4K
Avg. price
$8.38
B0029XNTEU
$2.38·★4.8·57.1K revsChurch & Dwight Co 03020 Arm & Hammer Super Washing Soda
Units sold70KB0GSPD9FZ6
$14.37·★4.7·3.4K revsArm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
Units sold50K
Trending Laundry Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CJH9DRM6 booked 50K units at $19.95, with ▲ 0.0% MoM change. On the growth side, B0FXNPJ6W4 leads positive momentum with ▲ 2900.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
Price
$19.95
Rating
4.5
Reviews
7.7K
Latest month sales
B0GSPD9FZ6
Arm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 154 Loads, 200.2 Fl Oz
Price
$14.37
Rating
4.7
Reviews
3.4K
Latest month sales
B0FXNPJ6W4
ARIEL Laundry Detergent Powder, with Freshness of Downy Scent, Laundry Detergent for Deep Cleaning & Tough Stains, 4.3 kg, 96 Loads
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.7
Reviews
155
Latest month sales
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