Laneige Lip Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Laneige Lip Gloss sales on Amazon US totaled 275,000 units in July 2026 (▼ 56.8% vs. the prior month), generating an estimated $3,931,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.4% of unit volume and 51.7% of revenue, while a typical listing is priced at $14.68. The keyword itself pulled 22,815 Amazon queries over the same period (▼ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the laneige lip gloss Top 50 moved 4,909,850 units and $70,615,272 in cumulative sales — an average of 409,154 units and $5,884,606 per month. Monthly throughput topped out at 776,000 units in December 2025 and dipped to 195,800 in May 2026, leaving the latest reading 7.4% lower than August 2025.
Laneige Lip Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
275K
▼ 56.8% MoM
Monthly Revenue 2026/07
$3.9M
▼ 63.5% MoM
Top 10 Market Share 2026/07
52.4%
Laneige Lip Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold laneige lip gloss listing on Amazon US in July 2026 is ASIN B06XDCPYYL (Brand: Aquaphor), which sold 40,000 units at $8.36 apiece — equal to 14.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 144,000 units and $2,034,250 in July 2026 — 52.4% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Laneige Lip Gloss' on Amazon
July 2026
Is 52.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B06XDCPYYL
Aquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
40K
▼ 33.3%vs. prior month
$320.4K
latest month
12-month trend
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B0CRRZNL11
eos Vanilla Cashmere Plumping Peptides & Shea Butter Lip Butter, 0.35 oz
10K
▲ 0.0%vs. prior month
$69.8K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Laneige Lip Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing laneige lip gloss brand in July 2026, moving 40,000 units across 1 ASIN for 27.8% of Top 10 volume. Clinique follows with 30,000 units (20.8%), ahead of LANEIGE on 19,000 units (13.2%).
With 8 brands splitting the Top 10 and 61.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.36 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
1 ASIN in Top 10
27.8%
Units
40K
Revenue
$320.4K
Avg. price
$8.36
B06XDCPYYL
$8.36·★4.8·16.3K revsAquaphor Lip Repair Ointment, Value Pack, 2 x 0.35 FL OZ | Lip Balm Moisturizer with Vitamins and Shea Butter, Immediate Severely Dry Lip Relief, Paraben and Fragrance Free
Units sold40K
Clinique
1 ASIN in Top 10
20.8%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.6K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
LANEIGE
2 ASINs in Top 10
13.2%
Units
19K
Revenue
$404.8K
Avg. price
$17.73
B07XXPHQZK
$18.36·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10KB07DY2QRF6
$17.10·★4.7·34.4K revsLANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
Units sold9K
Trending Laneige Lip Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CL8W1HZQ booked 9K units at $8.00, with ▲ 28.6% MoM change. On the growth side, B0BLQ2MSRZ leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Price
$8.00
Rating
4.6
Reviews
30.2K
Latest month sales
B0D442G15L
e.l.f. Squeeze Me More Lip Balm Duo, Mango, Watermelon | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Mango & Watermelon
Price
$8.00
Rating
4.6
Reviews
27.1K
Latest month sales
B0BLQ2MSRZ
NOONI Korean Lip Oil - Applecherry - Plumping & Hydrating Tinted Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
25.8K
Latest month sales
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