Lace Underwear Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lace Underwear sales on Amazon US totaled 42,000 units in July 2026 (▼ 1.9% vs. the prior month), generating an estimated $513,474 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 48.7% of revenue, while a typical listing is priced at $14.31. The keyword itself pulled 16,129 Amazon queries over the same period (▼ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the lace underwear Top 50 moved 419,200 units and $5,049,936 in cumulative sales — an average of 34,933 units and $420,828 per month. Monthly throughput topped out at 42,800 units in June 2026 and dipped to 21,450 in May 2026, leaving the latest reading 28.0% higher than August 2025.
Lace Underwear Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42K
▼ 1.9% MoM
Monthly Revenue 2026/07
$513.5K
▼ 3.3% MoM
Top 10 Market Share 2026/07
57.1%
Lace Underwear Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lace underwear listing on Amazon US in July 2026 is ASIN B0DHDB8DS8 (Brand: UNDER THE SEA), which sold 6,000 units at $8.49 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $250,140 in July 2026 — 57.1% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lace Underwear' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
6K
▲ 50.0%vs. prior month
$56.9K
latest month
12-month trend
B0DGQPH89C
Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
4K
▼ 33.3%vs. prior month
$37.6K
latest month
12-month trend
B0DMT2B743
Knowyou Cotton Underwear for Women No Roll Soft Panties No Dig Lace Waist Hipster Breathable Cheeky Lingerie for Women
4K
▲ 33.3%vs. prior month
$36.4K
latest month
12-month trend
B0FX7JRH4N
READY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
3K
▲ 50.0%vs. prior month
$35.5K
latest month
12-month trend
B0DDL3DJKZ
READY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
2K
▲ 0.0%vs. prior month
$23.9K
latest month
12-month trend
B07YFBBPWQ
Hanes Women's Underwear Pack, 10-Pack, Full-Coverage Cotton Blend Panties, Moisture-Wicking Underwear for Women
1K
▼ 66.7%vs. prior month
$17.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lace Underwear Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
UNDER THE SEA is the best-performing lace underwear brand in July 2026, moving 6,000 units across 1 ASIN for 25.0% of Top 10 volume. READY TO LOVE follows with 6,000 units (25.0%), ahead of Sth Big on 4,000 units (16.7%).
With 7 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.49 to $12.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
UNDER THE SEA
1 ASIN in Top 10
25.0%
Units
6K
Revenue
$56.9K
Avg. price
$8.49
B0DHDB8DS8
$8.49·★4.3·2K revsUNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
Units sold6K
READY TO LOVE
3 ASINs in Top 10
25.0%
Units
6K
Revenue
$69.2K
Avg. price
$12.32
B0FX7JRH4N
$12.99·★4.4·538 revsREADY TO LOVE Cotton Underwear Women 9 Pack Soft Lace Thongs Sexy Lingerie
Units sold3KB0DDL3DJKZ
$13.97·★4.4·4.2K revsREADY TO LOVE Sexy Women's Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack
Units sold2KB0GSJFZF27
$9.99·★4.1·218 revsREADY TO LOVE Cotton Underwear for Women Girl Lace Cheeky Bikini Lingerie Panties Outfits
Units sold1K
Sth Big
1 ASIN in Top 10
16.7%
Units
4K
Revenue
$37.6K
Avg. price
$9.99
B0DGQPH89C
$9.99·★4.2·3.8K revsSth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Bikini Ladies Pack
Units sold4K
Trending Lace Underwear Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CH3N9MJT booked 1K units at $8.99, with ▲ 0.0% MoM change. On the growth side, B09MSJ1S7B leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B0DHDB8DS8 close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CH3N9MJT
FINETOO 6 Pack Sexy Underwear for Women Silky Seamless No Show Panties Ladies Lace Bikini Lightweight Cheeky Hipster
Price
$8.99
Rating
4.5
Reviews
4.9K
Latest month sales
B09MSJ1S7B
Women's Lace Bow Thongs T Back Low Waist Breathable Panties Sexy Seamless V-Shape Design Floral Lace tangas
Price
$5.30
Rating
4.3
Reviews
1.7K
Latest month sales
B0DHDB8DS8
UNDER THE SEA Cotton Underwear Women Sexy Cheeky Bikini Panties Lingerie Outfits 6 pack
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.3
Reviews
2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this lace underwear report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card