Sexy Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sexy Bra sales on Amazon US totaled 27,950 units in July 2026 (▲ 5.3% vs. the prior month), generating an estimated $483,929 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.3% of unit volume and 76.5% of revenue, while a typical listing is priced at $17.78. The keyword itself pulled 18,201 Amazon queries over the same period (▼ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the sexy bra Top 50 moved 258,850 units and $4,726,806 in cumulative sales — an average of 21,571 units and $393,900 per month. Monthly throughput topped out at 27,950 units in July 2026 and dipped to 14,150 in May 2026, leaving the latest reading 59.3% higher than August 2025.
Sexy Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.9K
▲ 5.3% MoM
Monthly Revenue 2026/07
$483.9K
▼ 0.4% MoM
Top 10 Market Share 2026/07
77.3%
Sexy Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sexy bra listing on Amazon US in July 2026 is ASIN B0FS1DBXTG (Brand: COCOMARTS), which sold 7,000 units at $14.56 apiece — equal to 25.0% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 21,600 units and $370,046 in July 2026 — 77.3% of unit volume and 76.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sexy Bra' on Amazon
July 2026
Is 77.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FS1DBXTG
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
7K
▲ 250.0%vs. prior month
$105.6K
latest month
12-month trend
B0D8F9WJ1J
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
4K
▼ 33.3%vs. prior month
$79.7K
latest month
12-month trend
B01N405SW3
Avidlove Womens Lingerie Fishnet Dress Mesh Badydoll Fishnet Bodysuit See Through Chemise
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0CYT3555Q
INLYRIC Women's Unlined Triangle Bralette
2K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B0CYT5KRMP
INLYRIC Women's Unlined Triangle Bralette
2K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
B0CLZZ5QXK
OEAK Womens Wireless Jelly Bras Comfortable Gel Bra Everyday Tshirt Bras
1K
▲ 0.0%vs. prior month
$19.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sexy Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COCOMARTS is the best-performing sexy bra brand in July 2026, moving 8,000 units across 2 ASINs for 37.0% of Top 10 volume. OEAK follows with 5,000 units (23.1%), ahead of INLYRIC on 4,000 units (18.5%).
With 6 brands splitting the Top 10 and 78.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.14 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COCOMARTS
2 ASINs in Top 10
37.0%
Units
8K
Revenue
$121.7K
Avg. price
$15.14
B0FS1DBXTG
$14.56·★4.2·4.9K revsCOCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Units sold7KB0G28QCVL1
$15.71·★4.2·4.9K revsCOCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Units sold1K
OEAK
2 ASINs in Top 10
23.1%
Units
5K
Revenue
$99.6K
Avg. price
$19.49
B0D8F9WJ1J
$19.99·★3.9·13.4K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold4KB0CLZZ5QXK
$18.99·★3.9·4.8K revsOEAK Womens Wireless Jelly Bras Comfortable Gel Bra Everyday Tshirt Bras
Units sold1K
INLYRIC
2 ASINs in Top 10
18.5%
Units
4K
Revenue
$79.6K
Avg. price
$19.99
B0CYT3555Q
$19.99·★4.1·2.1K revsINLYRIC Women's Unlined Triangle Bralette
Units sold2KB0CYT5KRMP
$19.99·★4.1·2.1K revsINLYRIC Women's Unlined Triangle Bralette
Units sold2K
Trending Sexy Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CN9KH6YL booked 600 units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0FS1DBXTG leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B07RN3VX5P close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN9KH6YL
Avidlove Women 3 Piece Lingerie Set Lace Robe Bra Panty Mesh Sleepwear
Price
$19.99
Rating
4.4
Reviews
1.6K
Latest month sales
B0FS1DBXTG
COCOMARTS Jelly Bras for Women No Underwire Scalloped Wireless Push Up Bra
Price
$14.56
Rating
4.2
Reviews
4.9K
Latest month sales
B07RN3VX5P
LIVE4COOL Women Harness Cupless Cage Bra Set Elastic Lingerie for Women Adjustable Hollow Out Strappy Set Sexy Strap Belt
Unlock to view ASIN details and product titles
Price
$14.98
Rating
4.5
Reviews
704
Latest month sales
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