Labubu Clothes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Labubu Clothes sales on Amazon US totaled 10,000 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $217,379 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.0% of unit volume and 93.4% of revenue, while a typical listing is priced at $9.54. The keyword itself pulled 22,858 Amazon queries over the same period (▼ 5.2% MoM).

Zooming out to the 12-month window ending July 2026, the labubu clothes Top 50 moved 309,600 units and $6,107,593 in cumulative sales — an average of 25,800 units and $508,966 per month. Monthly throughput topped out at 53,450 units in November 2025 and dipped to 9,400 in May 2026, leaving the latest reading 61.0% lower than August 2025.

309.6KTotal units sold · Last 12 months
$6.1MTotal revenue · Last 12 months
22.9K▼ 5.2% MoM
Monthly search volume
$9.54Avg. price · July 2026

Labubu Clothes Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales25.6K
Revenue$513.5K

2025/09

Sales29.8K
Revenue$872.9K

2025/10

Sales52.3K
Revenue$1.2M

2025/11

Sales53.5K
Revenue$1M

2025/12

Sales48.3K
Revenue$580.7K

2026/01

Sales13.4K
Revenue$163.7K

2026/02

Sales12.3K
Revenue$135.9K

2026/03

Sales28.6K
Revenue$649.9K

2026/04

Sales15.9K
Revenue$340.4K

2026/05

Sales9.4K
Revenue$220.6K

2026/06

Sales10.5K
Revenue$230K
10K

2026/07

Sales10K
Revenue$217.4K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

10K

▼ 4.8% MoM

Monthly Revenue 2026/07

$217.4K

▼ 5.5% MoM

Top 10 Market Share 2026/07

85.0%

See the Top 10 ASINs driving 85.0% of sales

Labubu Clothes Market Share & Sales Concentration on Amazon US — July 2026

The most-sold labubu clothes listing on Amazon US in July 2026 is ASIN B0DT44TSM2 (Brand: POP MART), which sold 7,000 units at $26.99 apiece — equal to 70.0% of every unit tracked in this report and 17.5× the volume of the No. 2 listing.

The Top 10 ASINs account for 8,500 units and $203,047 in July 2026 — 85.0% of unit volume and 93.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Labubu Clothes' on Amazon

July 2026
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85.0% Volume Share 8.5K units sold
93.4% Revenue Share $203K estimated
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Top 5 Volume Share breakdown

B0DT44TSM2 70.0%
B0FXG41LN6 4.0%
B0F9NLY35X 2.0%
B0FFB98CJL 2.0%
B0FH2X11LN 2.0%
Others 20.0%
#1
POP MART POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box

B0DT44TSM2

POP MART POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box

$26.99·★ 4.7·3.6K reviews
Monthly Sales

7K

▲ 0.0%

vs. prior month

Revenue

$190.9K

latest month

Monthly Trend

12-month trend

#2
Pink Dolls Clothes Compatable with Labubu(NO Doll), 17cm Dolls Cute Outfit Accessories, Small Labubu Clothes Set for Doll, Gift for Women

B0FXG41LN6

Pink Dolls Clothes Compatable with Labubu(NO Doll), 17cm Dolls Cute Outfit Accessories, Small Labubu Clothes Set for Doll, Gift for Women

$7.97·★ 4.7·229 reviews
Monthly Sales

400

▼ 20.0%

vs. prior month

Revenue

$2.9K

latest month

Monthly Trend

12-month trend

#3
17cm Doll Clothes(NO Doll), Cute Dolls Outfit Accessories with Sweater + Denim Jeans + Pants, Small Kawaii Clothes Set for Dolls(Style 4)

B0F9NLY35X

17cm Doll Clothes(NO Doll), Cute Dolls Outfit Accessories with Sweater + Denim Jeans + Pants, Small Kawaii Clothes Set for Dolls(Style 4)

$4.72·★ 4.6·595 reviews
Monthly Sales

200

▲ 0.0%

vs. prior month

Revenue

$916

latest month

Monthly Trend

12-month trend

#4
Clothes Compatible with LABUBU Doll - 3PCS Classic Set, 17cm Doll Clothes Designer Outfit for Cozy Night Theme, Stylish Luxury Pajama Accessories for Labubu, No Doll (Rosy Sleepwear Set)

B0FFB98CJL

Clothes Compatible with LABUBU Doll - 3PCS Classic Set, 17cm Doll Clothes Designer Outfit for Cozy Night Theme, Stylish Luxury Pajama Accessories for Labubu, No Doll (Rosy Sleepwear Set)

$9.99·★ 4.6·119 reviews
Monthly Sales

200

▲ 100.0%

vs. prior month

Revenue

$1.6K

latest month

Monthly Trend

12-month trend

#5
6.7in/17cm Doll Clothes Set(NO Doll), 4 Pcs Outfit Set Includes Premium Fashion Dresses & Bow Hairpin & Glasses & Cute Rabbit Charm, Luxury Chic Doll Clothing Accessories (Pink-4PCS)

B0FH2X11LN

6.7in/17cm Doll Clothes Set(NO Doll), 4 Pcs Outfit Set Includes Premium Fashion Dresses & Bow Hairpin & Glasses & Cute Rabbit Charm, Luxury Chic Doll Clothing Accessories (Pink-4PCS)

$5.99·★ 4.6·153 reviews
Monthly Sales

200

▲ 100.0%

vs. prior month

Revenue

$1.2K

latest month

Monthly Trend

12-month trend

#6
Labubu Clothes Dinosaur for Labubu 17cm Doll | Mini cotton fabric, Reinforced sewing process, Animal pattern,Easy to change

B0F8HQSN9M

Labubu Clothes Dinosaur for Labubu 17cm Doll | Mini cotton fabric, Reinforced sewing process, Animal pattern,Easy to change

$8.99·★ 4.6·285 reviews
Monthly Sales

100

▲ 0.0%

vs. prior month

Revenue

$936

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Labubu Clothes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

POP MART is the best-performing labubu clothes brand in July 2026, moving 7,000 units across 1 ASIN for 82.4% of Top 10 volume. Yrlisfon follows with 500 units (5.9%), ahead of Eyancotoi on 200 units (2.4%).

With 9 brands splitting the Top 10 and 90.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.72 to $26.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

82.4%
9.4%
POP MART
Yrlisfon
Eyancotoi
Other brands
1

POP MART

1 ASIN in Top 10

82.4%

Units

7K

Revenue

$190.9K

Avg. price

$26.99

  • POP MART POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box

    B0DT44TSM2

    $26.99·★4.7·3.6K revs

    POP MART POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box

    Units sold7K
2

Yrlisfon

2 ASINs in Top 10

5.9%

Units

500

Revenue

$3.4K

Avg. price

$5.97

  • Pink Dolls Clothes Compatable with Labubu(NO Doll), 17cm Dolls Cute Outfit Accessories, Small Labubu Clothes Set for Doll, Gift for Women

    B0FXG41LN6

    $7.97·★4.7·229 revs

    Pink Dolls Clothes Compatable with Labubu(NO Doll), 17cm Dolls Cute Outfit Accessories, Small Labubu Clothes Set for Doll, Gift for Women

    Units sold400
  • 8-Piece Set Dolls Clothes(NO Doll), 17cm Dolls Cute Outfit Accessories, Small Clothes Set for Doll, Gift for Women(Pink)

    B0FMNWDYBT

    $3.97·★4.7·225 revs

    8-Piece Set Dolls Clothes(NO Doll), 17cm Dolls Cute Outfit Accessories, Small Clothes Set for Doll, Gift for Women(Pink)

    Units sold100
3

Eyancotoi

1 ASIN in Top 10

2.4%

Units

200

Revenue

$916

Avg. price

$4.72

  • 17cm Doll Clothes(NO Doll), Cute Dolls Outfit Accessories with Sweater + Denim Jeans + Pants, Small Kawaii Clothes Set for Dolls(Style 4)

    B0F9NLY35X

    $4.72·★4.6·595 revs

    17cm Doll Clothes(NO Doll), Cute Dolls Outfit Accessories with Sweater + Denim Jeans + Pants, Small Kawaii Clothes Set for Dolls(Style 4)

    Units sold200

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