Labubu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

POP MART is the best-performing labubu brand in July 2026, moving 10,400 units across 5 ASINs for 49.5% of Top 10 volume. Generic follows with 5,000 units (23.8%), ahead of HAPPY HAUL on 2,000 units (9.5%).

With 6 brands splitting the Top 10 and 82.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $26.19, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D4V945CN leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0DTJX2SX4 close behind at ▲ 150.0% MoM on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.