Minions Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Minions sales on Amazon US totaled 19,900 units in July 2026 (▲ 115.0% vs. the prior month), generating an estimated $440,903 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.8% of unit volume and 69.4% of revenue, while a typical listing is priced at $17.52. The keyword itself pulled 426,704 Amazon queries over the same period (▲ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the minions Top 50 moved 110,050 units and $2,283,821 in cumulative sales — an average of 9,171 units and $190,318 per month. Monthly throughput topped out at 20,750 units in December 2025 and dipped to 2,750 in May 2026, leaving the latest reading 180.3% higher than August 2025.
Minions Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.9K
▲ 115.0% MoM
Monthly Revenue 2026/07
$440.9K
▲ 155.4% MoM
Top 10 Market Share 2026/07
60.8%
Minions Market Share & Sales Concentration on Amazon US — July 2026
The most-sold minions listing on Amazon US in July 2026 is ASIN B0CPZY9T9F (Brand: AI ACCESSORY INNOVATIONS), which sold 3,000 units at $42.99 apiece — equal to 15.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,100 units and $306,064 in July 2026 — 60.8% of unit volume and 69.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Minions' on Amazon
July 2026
Is 60.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CPZY9T9F
AI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
3K
▲ 1400.0%vs. prior month
$128.5K
latest month
12-month trend
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
2K
▲ 566.7%vs. prior month
$51K
latest month
12-month trend
B0D66SW6L8
Adult Halloween Costume Accessories Set,Yellow Beanie,Goggles,Suspenders
1K
▲ 66.7%vs. prior month
$14.5K
latest month
12-month trend
B0FHL19TCG
Minions Illumination Monsters Comfeez Ed Plush Weighted Plush Toy | Super-Soft 10-Inch Plushie, Kids Toys by Just Play, Ages 3+, with Pellets
1K
▲ 900.0%vs. prior month
$18K
latest month
12-month trend
B0FM4NN8ZG
Illumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
1K
▲ 233.3%vs. prior month
$10K
latest month
12-month trend
B0FNP9DBMM
Illumination Minions & Monsters Ed Squooshy Plush Toy | Soft Squishy Stuffed Animal, 7-Inch, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
1K
▲ 400.0%vs. prior month
$12K
latest month
12-month trend
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Best Minions Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Minions is the best-performing minions brand in July 2026, moving 5,800 units across 5 ASINs for 47.9% of Top 10 volume. AI ACCESSORY INNOVATIONS follows with 3,000 units (24.8%), ahead of Hizhogqul on 1,000 units (8.3%).
With 6 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.59 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Minions
5 ASINs in Top 10
47.9%
Units
5.8K
Revenue
$110.9K
Avg. price
$16.71
B0FM4LR897
$25.49·★3.8·59 revsMinions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Units sold2KB0FHL19TCG
$10.00·★4.8·21 revsMinions Illumination Monsters Comfeez Ed Plush Weighted Plush Toy | Super-Soft 10-Inch Plushie, Kids Toys by Just Play, Ages 3+, with Pellets
Units sold1KB0FM4NN8ZG
$9.99·★4.6·60 revsIllumination's Minions & Monsters Mini Fart Blaster Prank Toys | 8 silly fart machine sounds packed with prank fun for family and friends, kids won't want to stop until they hear all of them
Units sold1KB0FNP9DBMM
$13.07·★4.9·31 revsIllumination Minions & Monsters Ed Squooshy Plush Toy | Soft Squishy Stuffed Animal, 7-Inch, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
Units sold1KB0FM4H6SBG
$24.99·★4.8·45 revsMinions Illumination's Monsters Backlot Studio Set, Mini Figure Minion Toys | Build your Hollywood production, 2 sound stages, 6 cast & crew, 6 themed stage props, and 1 camera cart for creative play
Units sold800
AI ACCESSORY INNOVATIONS
1 ASIN in Top 10
24.8%
Units
3K
Revenue
$128.5K
Avg. price
$42.99
B0CPZY9T9F
$42.99·★4.8·208 revsAI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
Units sold3K
Hizhogqul
1 ASIN in Top 10
8.3%
Units
1K
Revenue
$14.5K
Avg. price
$14.59
B0D66SW6L8
$14.59·★4.6·620 revsAdult Halloween Costume Accessories Set,Yellow Beanie,Goggles,Suspenders
Units sold1K
Trending Minions Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CPZY9T9F leads positive momentum with ▲ 1400.0% MoM growth on 3K units, with B0FHL19TCG close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CPZY9T9F
AI ACCESSORY INNOVATIONS Despicable Me Minions Backpack for Boys & Girls, Kids 16 Inch Schoolbag with 3D Features, Yellow
Price
$42.99
Rating
4.8
Reviews
208
Latest month sales
B0FHL19TCG
Minions Illumination Monsters Comfeez Ed Plush Weighted Plush Toy | Super-Soft 10-Inch Plushie, Kids Toys by Just Play, Ages 3+, with Pellets
Price
$10.00
Rating
4.8
Reviews
21
Latest month sales
B0FNPC1DKP
Illumination Minions & Monsters James Squooshy Plush Toy | Soft Squishy Plush, 7-Inch, Stuffed Animal, Sensory Fidget Toy with Bean Fill, Kids Gift, Ages 3+
Unlock to view ASIN details and product titles
Price
$13.02
Rating
5.0
Reviews
17
Latest month sales
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