Koozie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Koozie sales on Amazon US totaled 43,200 units in July 2026 (▼ 19.4% vs. the prior month), generating an estimated $686,942 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.7% of unit volume and 45.0% of revenue, while a typical listing is priced at $14.97. The keyword itself pulled 14,056 Amazon queries over the same period (▼ 18.7% MoM).
Zooming out to the 12-month window ending July 2026, the koozie Top 50 moved 277,800 units and $4,656,417 in cumulative sales — an average of 23,150 units and $388,035 per month. Monthly throughput topped out at 53,600 units in June 2026 and dipped to 10,700 in January 2026, leaving the latest reading 66.8% higher than August 2025.
Koozie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43.2K
▼ 19.4% MoM
Monthly Revenue 2026/07
$686.9K
▼ 32.1% MoM
Top 10 Market Share 2026/07
41.7%
Koozie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold koozie listing on Amazon US in July 2026 is ASIN B08C7YS3YW (Brand: Frost Buddy), which sold 3,000 units at $39.99 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 18,000 units and $309,030 in July 2026 — 41.7% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Koozie' on Amazon
July 2026
Is 41.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08C7YS3YW
Frost Buddy Universal Can Cooler, Insulated Koozie for 12-16 oz Cans | 20x colder, cold up to 24 hrs | Sleek, lightweight design | Premium build quality
3K
▼ 66.7%vs. prior month
$109.7K
latest month
12-month trend
B08YDMXR1D
Morefeel 4-in-1 Insulated Can Cooler for 12 oz Cans & Bottles | 304 Stainless Steel Can Holder Fits 12 Oz Slim Cans, Standard Cans, Beer Bottles & Works as A Open Cup; Dishwasher Safe
3K
▲ 50.0%vs. prior month
$44.1K
latest month
12-month trend
B07J9RD5MD
PartyPrints 25 Pack Black Blank Can Cooler Sleeves, Customizable Bulk Insulated Foam for Beer, Collapsible Plain Drink Holder, Cold Soda Insulator, 12oz Regular, 16oz Tall Cans
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B09FYWMF6N
TILUCK Skinny Can Cooler, Stainless Steel Insulated Slim Cans, 12 oz | Beer & Hard Seltzer, Doucle-Walled Stainless Steel Insulated Slim Cans, Slim 12 oz(Leopard Print)
2K
▲ 100.0%vs. prior month
$26.7K
latest month
12-month trend
B09L4S7QWW
4-in-1 Slim Can Cooler Easy to Hold Insulated Beer Can Holder Double-Walled Stainless Steel for All 12 Oz Cans Black America Flag 2
2K
▼ 33.3%vs. prior month
$31K
latest month
12-month trend
B0CF1MDPZ1
TILUCK Skinny Can Cooler, Stainless Steel Insulated Slim Cans, 12 oz | Beer & Hard Seltzer, Doucle-Walled Stainless Steel Insulated Slim Cans, Slim 12 oz(Glitter Blush)
2K
▲ 0.0%vs. prior month
$26.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Koozie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TILUCK is the best-performing koozie brand in July 2026, moving 4,000 units across 2 ASINs for 22.2% of Top 10 volume. Frost Buddy follows with 3,000 units (16.7%), ahead of MoreFeel on 3,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.59 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TILUCK
2 ASINs in Top 10
22.2%
Units
4K
Revenue
$53.4K
Avg. price
$12.59
B09FYWMF6N
$12.59·★4.7·5.2K revsTILUCK Skinny Can Cooler, Stainless Steel Insulated Slim Cans, 12 oz | Beer & Hard Seltzer, Doucle-Walled Stainless Steel Insulated Slim Cans, Slim 12 oz(Leopard Print)
Units sold2KB0CF1MDPZ1
$12.59·★4.7·5.2K revsTILUCK Skinny Can Cooler, Stainless Steel Insulated Slim Cans, 12 oz | Beer & Hard Seltzer, Doucle-Walled Stainless Steel Insulated Slim Cans, Slim 12 oz(Glitter Blush)
Units sold2K
Frost Buddy
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$109.7K
Avg. price
$39.99
B08C7YS3YW
$39.99·★4.7·11.4K revsFrost Buddy Universal Can Cooler, Insulated Koozie for 12-16 oz Cans | 20x colder, cold up to 24 hrs | Sleek, lightweight design | Premium build quality
Units sold3K
MoreFeel
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$44.1K
Avg. price
$13.49
B08YDMXR1D
$13.49·★4.5·2.1K revsMorefeel 4-in-1 Insulated Can Cooler for 12 oz Cans & Bottles | 304 Stainless Steel Can Holder Fits 12 Oz Slim Cans, Standard Cans, Beer Bottles & Works as A Open Cup; Dishwasher Safe
Units sold3K
Trending Koozie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B074QR1QQF booked 1K units at $9.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074QR1QQF
TahoeBay Blank Can Cooler Sleeves in Bulk, 12 oz, 12-Pack, Multicolor | Sublimation, DTF, Heat Press Vinyl, HTV, Plain Regular Coolers, Soft Sleeve Blanks for Beer Cans and Bottles, Drink Insulator
Price
$9.99
Rating
4.7
Reviews
7.5K
Latest month sales
B07GGS263D
TAHOE TRAILS Stainless Steel 12oz Vacuum Insulated Can and Bottle cooler| Double Wall Can Cooler For Cans and Bottles | Copper Plated Can Chiller and Metal Cooler | Black
Price
$9.37
Rating
4.5
Reviews
3.5K
Latest month sales
B08YJ1SKJW
Maxso Slim Can Cooler, 4-in-1 Double Walled Stainless Steel Insulated Beer Can Holder, Works With All 12 Oz Cans,Bottles & As A Pint Cups - America Flag
Unlock to view ASIN details and product titles
Price
$14.39
Rating
4.5
Reviews
2.4K
Latest month sales
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