Ello Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ello sales on Amazon US totaled 27,200 units in July 2026 (▼ 6.2% vs. the prior month), generating an estimated $705,671 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 57.2% of revenue, while a typical listing is priced at $22.34. The keyword itself pulled 36,006 Amazon queries over the same period (▲ 40.6% MoM).
Zooming out to the 12-month window ending July 2026, the ello Top 50 moved 299,500 units and $7,625,689 in cumulative sales — an average of 24,958 units and $635,474 per month. Monthly throughput topped out at 37,050 units in December 2025 and dipped to 13,150 in May 2026, leaving the latest reading 11.8% lower than August 2025.
Ello Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
27.2K
▼ 6.2% MoM
Monthly Revenue 2026/07
$705.7K
▼ 9.4% MoM
Top 10 Market Share 2026/07
51.5%
Ello Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ello listing on Amazon US in July 2026 is ASIN B0FFTL7QNC (Brand: Owala), which sold 5,000 units at $27.99 apiece — equal to 18.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,000 units and $403,419 in July 2026 — 51.5% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ello' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FFTL7QNC
Owala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout, Built-In Straw and Bucket Handle, Made for Travel, School, and Sports, 30oz, BPA Free, Leak Proof, Daybreak
5K
▲ 25.0%vs. prior month
$174.9K
latest month
12-month trend
B0D9R2PTP8
HydroJug Traveler 32oz, Insulated Tumbler with Handle & Straw, Sage | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
3K
▼ 50.0%vs. prior month
$89.2K
latest month
12-month trend
B0GR4K5WF3
Ello Duraglass Refresh 3.4 Cup Meal Prep Containers, 10 Pc, Melon | Glass meal prep container set with silicone boots, airtight leakproof BPA-free lids, microwave, freezer & dishwasher safe
1K
▲ 0.0%vs. prior month
$40.4K
latest month
12-month trend
B0GL9L7RTN
Ello Ava 18oz Glass Tumbler with Straw and Lid for Iced Coffee, Blueberry | Fluted glass cup with silicone grip & straw for iced drinks, splash-resistant lid, dishwasher safe parts, & car cup friendly
900
▲ 125.0%vs. prior month
$12K
latest month
12-month trend
B09D39L11Y
Ello 12oz Kids Plastic Reusable Color Changing Cups with Twist on Splash-Proof Lids and Straw, BPA Free, Dishwasher Safe
800
▲ 33.3%vs. prior month
$8.6K
latest month
12-month trend
B07K3MDGHY
Ello Jane 18oz Ceramic Travel Mug with Handle, Splash-Resistant Slider Lid and Built-in Coaster, Perfect for Coffee and Tea, BPA Free, Dishwasher Safe, Holiday Gift Her Him, Yucca
700
▼ 30.0%vs. prior month
$9.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ello Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ello is the best-performing ello brand in July 2026, moving 6,000 units across 8 ASINs for 42.9% of Top 10 volume. Owala follows with 5,000 units (35.7%), ahead of HydroJug on 3,000 units (21.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.44 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ello
8 ASINs in Top 10
42.9%
Units
6K
Revenue
$139.2K
Avg. price
$22.44
B0GR4K5WF3
$32.24·★4.7·7.6K revsEllo Duraglass Refresh 3.4 Cup Meal Prep Containers, 10 Pc, Melon | Glass meal prep container set with silicone boots, airtight leakproof BPA-free lids, microwave, freezer & dishwasher safe
Units sold1KB0GL9L7RTN
$12.99·★4.5·8.4K revsEllo Ava 18oz Glass Tumbler with Straw and Lid for Iced Coffee, Blueberry | Fluted glass cup with silicone grip & straw for iced drinks, splash-resistant lid, dishwasher safe parts, & car cup friendly
Units sold900B09D39L11Y
$10.79·★4.3·1.8K revsEllo 12oz Kids Plastic Reusable Color Changing Cups with Twist on Splash-Proof Lids and Straw, BPA Free, Dishwasher Safe
Units sold800B07K3MDGHY
$13.59·★4.2·5.9K revsEllo Jane 18oz Ceramic Travel Mug with Handle, Splash-Resistant Slider Lid and Built-in Coaster, Perfect for Coffee and Tea, BPA Free, Dishwasher Safe, Holiday Gift Her Him, Yucca
Units sold700B0FPRJN7LN
$25.99·★4.1·7.8K revsEllo Pop & Fill Insulated Stainless Steel Water Bottle with Quick Fill Lid, Leakproof Locking, Sip or Chug Spout, BPA-Free, Double Wall Vacuum Insulated for Sports, Travel & School- 22oz / 32oz / 40oz
Units sold700B0CPLC5TGT
$27.99·★4.1·7.8K revsEllo Pop & Fill Insulated Stainless Steel Water Bottle with Quick Fill Lid, Leakproof Locking, Sip or Chug Spout, BPA-Free, Double Wall Vacuum Insulated for Sports, Travel & School- 22oz / 32oz / 40oz
Units sold700B0CPL2PJ9G
$24.49·★4.1·7.8K revsEllo Pop & Fill Insulated Stainless Steel Water Bottle with Quick Fill Lid, Leakproof Locking, Sip or Chug Spout, BPA-Free, Double Wall Vacuum Insulated for Sports, Travel & School- 22oz / 32oz / 40oz
Units sold600B0D9PKYLXM
$31.44·★4.7·1.8K revsEllo Duraglass 2 Cup Glass Storage Containers with Lids, 4 Pack, Melon | Glass meal prep set with silicone sleeves, leakproof BPA-free lids, microwave and oven safe, freezer and dishwasher safe
Units sold600
Owala
1 ASIN in Top 10
35.7%
Units
5K
Revenue
$174.9K
Avg. price
$27.99
B0FFTL7QNC
$27.99·★4.6·11.3K revsOwala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout, Built-In Straw and Bucket Handle, Made for Travel, School, and Sports, 30oz, BPA Free, Leak Proof, Daybreak
Units sold5K
HydroJug
1 ASIN in Top 10
21.4%
Units
3K
Revenue
$89.2K
Avg. price
$27.99
B0D9R2PTP8
$27.99·★4.6·18.1K revsHydroJug Traveler 32oz, Insulated Tumbler with Handle & Straw, Sage | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold3K
Trending Ello Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GL9L7RTN booked 900 units at $12.99, with ▲ 125.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GL9L7RTN
Ello Ava 18oz Glass Tumbler with Straw and Lid for Iced Coffee, Blueberry | Fluted glass cup with silicone grip & straw for iced drinks, splash-resistant lid, dishwasher safe parts, & car cup friendly
Price
$12.99
Rating
4.5
Reviews
8.4K
Latest month sales
B09D39L11Y
Ello 12oz Kids Plastic Reusable Color Changing Cups with Twist on Splash-Proof Lids and Straw, BPA Free, Dishwasher Safe
Price
$10.79
Rating
4.3
Reviews
1.8K
Latest month sales
B0FPRJN7LN
Ello Pop & Fill Insulated Stainless Steel Water Bottle with Quick Fill Lid, Leakproof Locking, Sip or Chug Spout, BPA-Free, Double Wall Vacuum Insulated for Sports, Travel & School- 22oz / 32oz / 40oz
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.1
Reviews
7.8K
Latest month sales
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