Kong Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kong sales on Amazon US totaled 83,000 units in July 2026 (▲ 7.9% vs. the prior month), generating an estimated $1,147,268 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 44.2% of revenue, while a typical listing is priced at $15.82. The keyword itself pulled 61,954 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the kong Top 50 moved 871,000 units and $12,507,872 in cumulative sales — an average of 72,583 units and $1,042,323 per month. Monthly throughput topped out at 102,550 units in December 2025 and dipped to 47,550 in May 2026, leaving the latest reading 22.6% higher than August 2025.
Kong Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
83K
▲ 7.9% MoM
Monthly Revenue 2026/07
$1.1M
▲ 5.4% MoM
Top 10 Market Share 2026/07
53.0%
Kong Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kong listing on Amazon US in July 2026 is ASIN B0002AR18C (Brand: KONG), which sold 7,000 units at $7.46 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 44,000 units and $506,970 in July 2026 — 53.0% of unit volume and 44.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kong' on Amazon
July 2026
Is 53.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0002AR18C
KONG Puppy, Natural Rubber Teething Chew Toy, for Small Puppies, Blue | Gentle Natural Teething Rubber Toy, Stuffable for Treats & Built for Chewing & Fetch with Growing Puppies
7K
▲ 16.7%vs. prior month
$52.2K
latest month
12-month trend
B000BRTADK
KONG Flyer, Natural Rubber Flying Disc Fetch Toy, for Medium/Large Dogs | Durable KONG Natural Rubber Flying Disc for Fetch, a Safer Disc for Healthy Outdoor Activity & Active Play
7K
▼ 12.5%vs. prior month
$97.7K
latest month
12-month trend
B0002AR0I8
KONG Classic Stuffable Dog Toy, Natural Rubber Chew, for Large Dogs | Treat-Filling Fetch & Chew Toy with Erratic Bounce, Made from KONG Durable Natural Rubber for Extended Playtime
6K
▲ 0.0%vs. prior month
$82.7K
latest month
12-month trend
B09X5ZS1KF
KONG Puppy, Natural Rubber Teething Chew Toy, for Small Puppies, Pink | Gentle Natural Teething Rubber Toy, Stuffable for Treats & Built for Chewing & Fetch with Growing Puppies
5K
▲ 25.0%vs. prior month
$37.3K
latest month
12-month trend
B000AYN7LU
KONG Classic Stuffable Dog Toy, Natural Rubber Chew, for Medium Dogs | Treat-Filling Fetch & Chew Toy with Erratic Bounce, Made from KONG Durable Natural Rubber for Extended Playtime
4K
▲ 33.3%vs. prior month
$47.7K
latest month
12-month trend
B0002AR0II
KONG Extreme Dog Toy, Durable Natural Rubber Chew, for Large Dogs | Treat-Filling Chew & Fetch Toy with Erratic Bounce, Made from KONG's Most Durable Natural Rubber for Power Chewers
3K
▲ 0.0%vs. prior month
$44.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Kong Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B006O74C0W leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0D9WKBSSV close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006O74C0W
KONG Puppy, Natural Rubber Teething Chew Toy, for XS Puppies, Blue | Gentle Natural Teething Rubber Toy, Stuffable for Treats & Built for Chewing & Fetch with Growing Puppies
Price
$5.96
Rating
4.6
Reviews
53.1K
Latest month sales
B0D9WKBSSV
KONG Easy Treat Paste, Puppy Recipe, 14 oz, Pack of 2 | No-Mess Dispensing Treat Paste for Stuffing KONG Classic & Rubber Toys to Extend Play, Made in the USA
Price
$31.98
Rating
4.6
Reviews
276
Latest month sales
B0DXG18HHW
KONG FlexBall Interactive Fetch Toy, Floats in Water, for X-Large Dogs | Durable Interactive Fetch Ball with Easy-Grip Ridges That Floats in Water, Built for Long Outdoor Play
Unlock to view ASIN details and product titles
Price
$22.96
Rating
4.1
Reviews
133
Latest month sales
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