Kites Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kites sales on Amazon US totaled 19,500 units in July 2026 (▼ 23.1% vs. the prior month), generating an estimated $367,223 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 46.4% of revenue, while a typical listing is priced at $20.52. The keyword itself pulled 17,749 Amazon queries over the same period (▼ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the kites Top 50 moved 193,550 units and $3,624,180 in cumulative sales — an average of 16,129 units and $302,015 per month. Monthly throughput topped out at 38,750 units in March 2026 and dipped to 4,400 in January 2026, leaving the latest reading 56.0% higher than August 2025.
Kites Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.5K
▼ 23.1% MoM
Monthly Revenue 2026/07
$367.2K
▼ 24.0% MoM
Top 10 Market Share 2026/07
52.3%
Kites Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kites listing on Amazon US in July 2026 is ASIN B0DY2TGLWQ (Brand: SGftre), which sold 2,000 units at $15.29 apiece — equal to 10.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,200 units and $170,488 in July 2026 — 52.3% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kites' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DY2TGLWQ
SGftre Complete Kite with Handle, Line & Accessories,Easy to Fly for Kids & Adults, Perfect for Beach, Park, Family Outdoor Activities
2K
▼ 33.3%vs. prior month
$35.1K
latest month
12-month trend
B08KDKKFSX
Delta Kite for Kids Ages 4-12, Extremely Easy to Fly Beach Kites for Adults | Best Kite for Beginners, 63"*30"Large Single Line Delta Kites for Fun Outdoor Activities with 300ft String Handle
1K
▲ 0.0%vs. prior month
$12.6K
latest month
12-month trend
B0CTDNPGZK
HENGDA KITE Professional Outdoor Kite Line Winder Winding Reel Grip Wheel with 650 Feet (60LBS) Flying Line String Flying Tools with Lock for Kids and Adults
1K
▲ 0.0%vs. prior month
$9K
latest month
12-month trend
B0DCJZLC22
SGftre Delta Kite Three Set for Kids and Adults,Easy to Fly Adult Kites,Perfect Family Kite for Parks and Beach, Delta Kites for Fun Outdoor Activities
1K
▲ 0.0%vs. prior month
$23.7K
latest month
12-month trend
B014NMGEQO
Hengda Kite Soft Octopus Kite Series, Beautiful Kite with Long Colorful Tail for Kids and Adults, Easy to Fly Beach Kites, Excellent Outdoor Games and Activity Toys, Suitable for Beginners.
1K
▲ 0.0%vs. prior month
$12K
latest month
12-month trend
B0DFTCZQ2H
SGftre 3 Piece Set Butterfly Delta Octopus Kites for Kids and Adults，Easy to Fly for Outdoor Adults Children Line Kite for Kids Toy (Gradient Grassland Rainbow+Octopus Red+Blue Dreamy Butterfly, 3)
1K
▼ 50.0%vs. prior month
$23.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kites Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SGftre is the best-performing kites brand in July 2026, moving 4,000 units across 3 ASINs for 39.2% of Top 10 volume. HENGDA KITE follows with 2,700 units (26.5%), ahead of Honbo on 1,700 units (16.7%).
With 5 brands splitting the Top 10 and 82.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $21.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SGftre
3 ASINs in Top 10
39.2%
Units
4K
Revenue
$82.1K
Avg. price
$21.76
B0DY2TGLWQ
$15.29·★4.4·510 revsSGftre Complete Kite with Handle, Line & Accessories,Easy to Fly for Kids & Adults, Perfect for Beach, Park, Family Outdoor Activities
Units sold2KB0DCJZLC22
$24.99·★4.6·491 revsSGftre Delta Kite Three Set for Kids and Adults,Easy to Fly Adult Kites,Perfect Family Kite for Parks and Beach, Delta Kites for Fun Outdoor Activities
Units sold1KB0DFTCZQ2H
$24.99·★4.6·593 revsSGftre 3 Piece Set Butterfly Delta Octopus Kites for Kids and Adults，Easy to Fly for Outdoor Adults Children Line Kite for Kids Toy (Gradient Grassland Rainbow+Octopus Red+Blue Dreamy Butterfly, 3)
Units sold1K
HENGDA KITE
3 ASINs in Top 10
26.5%
Units
2.7K
Revenue
$31.2K
Avg. price
$11.99
B0CTDNPGZK
$8.99·★4.2·374 revsHENGDA KITE Professional Outdoor Kite Line Winder Winding Reel Grip Wheel with 650 Feet (60LBS) Flying Line String Flying Tools with Lock for Kids and Adults
Units sold1KB014NMGEQO
$11.99·★4.4·3.2K revsHengda Kite Soft Octopus Kite Series, Beautiful Kite with Long Colorful Tail for Kids and Adults, Easy to Fly Beach Kites, Excellent Outdoor Games and Activity Toys, Suitable for Beginners.
Units sold1KB0CSK3LHCF
$14.99·★4.4·181 revsHENGDA KITE 2 Pack Butterfly Kite,for Kids and Adults,Easy to Fly,Excellent Fabric and Structure Design,The Pictures are Beautiful in high Definition,Suitable for Beginners(31x22)
Units sold700
Honbo
2 ASINs in Top 10
16.7%
Units
1.7K
Revenue
$28K
Avg. price
$16.39
B07SQXJC7J
$16.80·★4.6·3.4K revsHONBO Large Delta Kite for Kids & Adults,Extremely Easy to Fly Kite for Beach Trip,String Line Included,with Colorful Tail,Perfect for Beginners
Units sold1KB0CQJF3931
$15.99·★4.5·801 revsHONBO Butterfly Kites for Kids & Adults, Easy to Fly for Beginners, Each Kite with 300ft Line Handle,Beginner Kite for Kids Ages 4-8,Beach Kites for Outdoor Activities & Family Trip
Units sold700
Trending Kites Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CQJF3931 booked 700 units at $15.99, with ▼ 22.2% MoM change. On the growth side, B0FKFJYDZM leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07H7Y8SX8 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQJF3931
HONBO Butterfly Kites for Kids & Adults, Easy to Fly for Beginners, Each Kite with 300ft Line Handle,Beginner Kite for Kids Ages 4-8,Beach Kites for Outdoor Activities & Family Trip
Price
$15.99
Rating
4.5
Reviews
801
Latest month sales
B0FKFJYDZM
Single Line Kite Set for Kids & Adults Easy to Fly, Beginner Kite for Beach
Price
$24.99
Rating
4.5
Reviews
80
Latest month sales
B07H7Y8SX8
HENGDA KITE-Upgrade Classical Dragon Kite Stereoscopic Dragon Kites for Kids & Adults Easy to Fly for Beginner Easter 63inch Single Line with Tail
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.3
Reviews
4.8K
Latest month sales
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