Kitchen Knife Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitchen Knife Set sales on Amazon US totaled 98,900 units in July 2026 (▼ 38.0% vs. the prior month), generating an estimated $4,074,388 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 42.1% of revenue, while a typical listing is priced at $50.79. The keyword itself pulled 126,790 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the kitchen knife set Top 50 moved 1,256,800 units and $51,072,688 in cumulative sales — an average of 104,733 units and $4,256,057 per month. Monthly throughput topped out at 182,700 units in November 2025 and dipped to 55,700 in May 2026, leaving the latest reading 35.9% higher than August 2025.
Kitchen Knife Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
98.9K
▼ 38.0% MoM
Monthly Revenue 2026/07
$4.1M
▼ 38.2% MoM
Top 10 Market Share 2026/07
53.6%
Kitchen Knife Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitchen knife set listing on Amazon US in July 2026 is ASIN B0C1YBPJ43 (Brand: Astercook), which sold 10,000 units at $39.88 apiece — equal to 10.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 53,000 units and $1,713,880 in July 2026 — 53.6% of unit volume and 42.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitchen Knife Set' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0F23QPVVG
Astercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
8K
▲ 33.3%vs. prior month
$171.5K
latest month
12-month trend
B0BYX1XT81
EWFEN 24-Piece Black Silverware Set with Steak Knives, Black Flatware Set for 4, Food-Grade Stainless Steel Tableware Cutlery Set, Mirror Finished Utensil Sets for Home Restaurant, Round Edge
6K
▼ 14.3%vs. prior month
$113.8K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
B0DYP3J5BW
Knife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
5K
▼ 44.4%vs. prior month
$277.3K
latest month
12-month trend
B0GCJQ4Z51
Knife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
4K
▼ 20.0%vs. prior month
$96.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kitchen Knife Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing kitchen knife set brand in July 2026, moving 33,000 units across 5 ASINs for 62.3% of Top 10 volume. EWFEN follows with 6,000 units (11.3%), ahead of NULAS on 4,000 units (7.5%).
With 6 brands splitting the Top 10 and 81.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $32.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
5 ASINs in Top 10
62.3%
Units
33K
Revenue
$1.1M
Avg. price
$32.96
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0F23QPVVG
$19.97·★4.6·1.7K revsAstercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
Units sold8KB0G8HTRKQG
$19.99·★4.7·571 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6KB0DYP3J5BW
$59.99·★4.7·1.4K revsKnife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
Units sold5KB0G8HSMYJJ
$24.99·★4.7·571 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Units sold4K
EWFEN
1 ASIN in Top 10
11.3%
Units
6K
Revenue
$113.8K
Avg. price
$17.99
B0BYX1XT81
$17.99·★4.6·11.2K revsEWFEN 24-Piece Black Silverware Set with Steak Knives, Black Flatware Set for 4, Food-Grade Stainless Steel Tableware Cutlery Set, Mirror Finished Utensil Sets for Home Restaurant, Round Edge
Units sold6K
NULAS
1 ASIN in Top 10
7.5%
Units
4K
Revenue
$96.1K
Avg. price
$19.99
B0GCJQ4Z51
$19.99·★4.6·386 revsKnife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
Units sold4K
Trending Kitchen Knife Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G8HTRKQG booked 6K units at $19.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Price
$19.99
Rating
4.7
Reviews
571
Latest month sales
B0G8HSMYJJ
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Price
$24.99
Rating
4.7
Reviews
571
Latest month sales
B01ALYD1WI
Cuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P
Unlock to view ASIN details and product titles
Price
$97.99
Rating
4.6
Reviews
13.2K
Latest month sales
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