Kitchen Utensils Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitchen Utensils Set sales on Amazon US totaled 278,600 units in July 2026 (▼ 23.7% vs. the prior month), generating an estimated $10,147,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 29.2% of revenue, while a typical listing is priced at $50.40. The keyword itself pulled 191,849 Amazon queries over the same period (▲ 14.7% MoM).
Zooming out to the 12-month window ending July 2026, the kitchen utensils set Top 50 moved 3,243,500 units and $124,903,212 in cumulative sales — an average of 270,292 units and $10,408,601 per month. Monthly throughput topped out at 394,300 units in November 2025 and dipped to 154,200 in May 2026, leaving the latest reading 21.3% higher than August 2025.
Kitchen Utensils Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
278.6K
▼ 23.7% MoM
Monthly Revenue 2026/07
$10.1M
▼ 32.5% MoM
Top 10 Market Share 2026/07
49.5%
Kitchen Utensils Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitchen utensils set listing on Amazon US in July 2026 is ASIN B08KXKVT4K (Brand: Vtopmart), which sold 40,000 units at $18.99 apiece — equal to 14.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $2,961,620 in July 2026 — 49.5% of unit volume and 29.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitchen Utensils Set' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KXKVT4K
Vtopmart 25 PCS Clear Plastic Drawer Organizers Set, 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays, Storage Bins for Makeup, Bedroom, Kitchen Gadgets Utensils and Office | 4-Size Versatile Makeup Organizer, Storage Containers Small Bins for Makeup, Jewelries, Bedroom, Kitchen Utensils and Office
40K
▲ 0.0%vs. prior month
$746.4K
latest month
12-month trend
B0FH6YL3XC
Astercook Deep-Carbonized Bamboo Cutting Boards for Kitchen with Wood Storage Stand, Reversible Charcuterie & Chopping Boards with Juice Grooves and Easy-Grip Handles, Fathers Day Gift for Men
20K
▼ 33.3%vs. prior month
$488.4K
latest month
12-month trend
B0CHGFG64S
ChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
10K
▼ 50.0%vs. prior month
$89.9K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B08J8GZXKZ
KITCHENAID Ribbed Soft Silicone Oven Mitt 2-Pack Set, 7.5"x13", Milkshake Tan
10K
▼ 75.0%vs. prior month
$174.5K
latest month
12-month trend
B091JXDLDX
TILUCK Stainless Steel Measuring Cups & Spoons Set, Cups and Spoons | Stainless Steel Nesting Measure Cups , Kitchen Gadgets for Cooking & Baking (10)
10K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
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Best Kitchen Utensils Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vtopmart is the best-performing kitchen utensils set brand in July 2026, moving 40,000 units across 1 ASIN for 29.0% of Top 10 volume. Astercook follows with 30,000 units (21.7%), ahead of ChefAide on 10,000 units (7.2%).
Volume is spread across 9 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $31.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vtopmart
1 ASIN in Top 10
29.0%
Units
40K
Revenue
$746.4K
Avg. price
$18.99
B08KXKVT4K
$18.99·★4.7·49.2K revsVtopmart 25 PCS Clear Plastic Drawer Organizers Set, 4-Size Versatile Bathroom and Vanity Drawer Organizer Trays, Storage Bins for Makeup, Bedroom, Kitchen Gadgets Utensils and Office | 4-Size Versatile Makeup Organizer, Storage Containers Small Bins for Makeup, Jewelries, Bedroom, Kitchen Utensils and Office
Units sold40K
Astercook
2 ASINs in Top 10
21.7%
Units
30K
Revenue
$887.7K
Avg. price
$31.80
B0FH6YL3XC
$23.72·★4.5·2.7K revsAstercook Deep-Carbonized Bamboo Cutting Boards for Kitchen with Wood Storage Stand, Reversible Charcuterie & Chopping Boards with Juice Grooves and Easy-Grip Handles, Fathers Day Gift for Men
Units sold20KB0C1YBPJ43
$39.88·★4.8·3.5K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10K
ChefAide
1 ASIN in Top 10
7.2%
Units
10K
Revenue
$89.9K
Avg. price
$6.99
B0CHGFG64S
$6.99·★4.8·8.9K revsChefAide 5 Pieces Silicone Spatula Set, Food Grade Rubber Spatula, Upgrade Strong Handle with Ergonomic Grip, Heat Resistant Up to 600°F for Nonstick Cookware, Cooking
Units sold10K
Trending Kitchen Utensils Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DKTX3H1H booked 9K units at $13.99, with ▲ 50.0% MoM change. On the growth side, B0C991SKFS leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0FCMW9GYL close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKTX3H1H
PHILIPALA 20 Piece Silverware Set, Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe
Price
$13.99
Rating
4.5
Reviews
2.6K
Latest month sales
B0C991SKFS
Umite Chef Food Grade Thickened Silicone (Stainless Steel Core) Kitchen Gadgets Tools Set - Kitchen Cooking Utensils Set, Heat Resistant Kitchen Spatula Tools Set
Price
$29.99
Rating
4.5
Reviews
3.5K
Latest month sales
B0FCMW9GYL
NonToxic Platinum Silicone Utensils, 100% Plastic-Free, 8-Pcs, Beige | LFGB-certified platinum silicone. Solid steel core, no hidden plastics. 500°F heat resistant. Non-scratch. Dishwasher safe
Unlock to view ASIN details and product titles
Price
$39.95
Rating
4.8
Reviews
504
Latest month sales
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