Kitchen Floor Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kitchen Floor Mat sales on Amazon US totaled 175,200 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $3,022,643 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 53.2% of revenue, while a typical listing is priced at $21.38. The keyword itself pulled 30,726 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the kitchen floor mat Top 50 moved 2,063,500 units and $34,890,854 in cumulative sales — an average of 171,958 units and $2,907,571 per month. Monthly throughput topped out at 207,650 units in November 2025 and dipped to 96,400 in May 2026, leaving the latest reading 1.2% lower than August 2025.
Kitchen Floor Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
175.2K
▼ 14.7% MoM
Monthly Revenue 2026/07
$3M
▼ 13.0% MoM
Top 10 Market Share 2026/07
61.1%
Kitchen Floor Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kitchen floor mat listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.37 apiece — equal to 17.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $1,608,590 in July 2026 — 61.1% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kitchen Floor Mat' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0FCBWHPZX
Jin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
10K
▲ 42.9%vs. prior month
$135.3K
latest month
12-month trend
B09PRGXY3Y
SIKADEER Waterproof Under Sink Mat 34" x 22", Silicone Mat Kitchen liner | BPA-Free Silicone Tray with Raised Lip Protect Cabinets from Leaks, Versatile Home Organizer for Bathroom, Pets, Boots, Floor
9K
▲ 0.0%vs. prior month
$135.3K
latest month
12-month trend
B0C2Y3T5LN
StepRite Kitchen Mats for Floor, 2-Piece Anti-Fatigue Kitchen Rugs, Black | 17.3" x 30" + 17.3" x 47", cushioned comfort, water-resistant, easy to clean, non-slip bottom, kitchen floor, standing desk
9K
▲ 12.5%vs. prior month
$193.9K
latest month
12-month trend
B0CSPKSCP2
Winisok Waterproof Under Sink Mat 34" x 22", Silicone Mat, Dark Gray | Raised Edge Traps Spills & Leaks, Shelf Liner, Cabinet Protector, for Kitchen, Bathroom, Boots, Pets, Home Essentials
8K
▼ 11.1%vs. prior month
$138.3K
latest month
12-month trend
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Best Kitchen Floor Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing kitchen floor mat brand in July 2026, moving 30,000 units across 1 ASIN for 28.0% of Top 10 volume. GORILLA GRIP follows with 10,000 units (9.3%), ahead of Jin&Bao on 10,000 units (9.3%).
Volume is spread across 10 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.37 to $12.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
1 ASIN in Top 10
28.0%
Units
30K
Revenue
$282K
Avg. price
$9.37
B0CFGYFCYL
$9.37·★4.4·52.4K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30K
GORILLA GRIP
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$109.8K
Avg. price
$9.39
B07FPQZG6V
$9.39·★4.3·85.3K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10K
Jin&Bao
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$135.3K
Avg. price
$12.59
B0FCBWHPZX
$12.59·★4.7·2.7K revsJin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
Units sold10K
Trending Kitchen Floor Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BHSFZNFY booked 8K units at $11.95, with ▲ 33.3% MoM change. On the growth side, B0797Q5HL7 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DSJ135QZ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BHSFZNFY
Hargiis Non Slip Bathtub Mat, Anti Slip Shower Mat, Fast Drying Bath Tub Mats, Foot Scrubber Mat, Anti Slip Mat for Tub, Floor, Bathroom, Home, Kitchen, Hotel (Beige 24"x16")
Price
$11.95
Rating
4.6
Reviews
17.8K
Latest month sales
B0797Q5HL7
ComfiLife Anti Fatigue Floor Mat – 3/4 Inch Thick Kitchen Mats for Floor, Standing Desk Mat, Kitchen Rug – Comfort at Home, Office – Durable – Stain Resistant – Non-Slip Bottom (20" x 32", Black)
Price
$49.99
Rating
4.8
Reviews
41.9K
Latest month sales
B0DSJ135QZ
AIRHOP 18 PCS Gym Floor Mat, EVA Foam Puzzle Gym Mat, High-Density Interlocking Foam Floor Tiles for Home Gym, Play Workout Garage Kitchen Flooring 12.6"x12.6"x0.4"
Unlock to view ASIN details and product titles
Price
$21.99
Rating
4.3
Reviews
831
Latest month sales
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