King Comforter Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
King Comforter Set sales on Amazon US totaled 69,900 units in July 2026 (▼ 18.7% vs. the prior month), generating an estimated $3,029,896 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.4% of unit volume and 55.5% of revenue, while a typical listing is priced at $43.76. The keyword itself pulled 137,145 Amazon queries over the same period (▲ 29.3% MoM).
Zooming out to the 12-month window ending July 2026, the king comforter set Top 50 moved 901,550 units and $36,157,457 in cumulative sales — an average of 75,129 units and $3,013,121 per month. Monthly throughput topped out at 99,500 units in November 2025 and dipped to 39,900 in May 2026, leaving the latest reading 5.1% lower than August 2025.
King Comforter Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.9K
▼ 18.7% MoM
Monthly Revenue 2026/07
$3M
▼ 19.0% MoM
Top 10 Market Share 2026/07
54.4%
King Comforter Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold king comforter set listing on Amazon US in July 2026 is ASIN B07YKLXB3Y (Brand: Bedsure), which sold 7,000 units at $41.99 apiece — equal to 10.0% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $1,680,840 in July 2026 — 54.4% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'King Comforter Set' on Amazon
July 2026
Is 54.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07YKLXB3Y
Bedsure Comforter Duvet Insert - Quilted Comforters King Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, King 90 x 102 Inches
7K
▼ 22.2%vs. prior month
$315.4K
latest month
12-month trend
B01DE29JW0
Utopia Bedding Comforter King Size, Duvet Insert, White, 90 x 102 Inches | Soft and Fluffy Down Alternative Bed Comforter, All Season, Breathable, Corner Tabs, Box Stitched, Durable, Machine Washable
6K
▼ 25.0%vs. prior month
$241.6K
latest month
12-month trend
B0BLVH5YX3
HEVUMYI 7-Piece Queen Comforter Set, Dark Gray | Reversible, All-Season, Soft, 7 Piece Set, All-Season Reversible Bed in a Bag, Flat Sheet, Fitted Sheet, Pillowcases
4K
▲ 100.0%vs. prior month
$120.2K
latest month
12-month trend
B0BC93XFCZ
Love's cabin King Size Comforter Set Black, 7 Pieces King Bed in a Bag, All Season Bedding Sets with 1 Comforter, 1 Flat Sheet, 1 Fitted Sheet, 2 Pillowcase and 2 Pillow Sham
4K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0CGLPC42G
Bedsure King Comforter Set, Beige Soft Prewashed Bedding for All Seasons, 3 Pieces GentleSoft™ Bed Set, 1 Lightweight Comforter (104"x90") and 2 Pillowcases (20"x36")
3K
▼ 66.7%vs. prior month
$104.4K
latest month
12-month trend
B07PCRFVT3
Bedsure White Duvet Cover King Size - 3 Pieces Prewashed Cotton-Like Polyester Extra Soft Bedding Set, Includes 1 Duvet Cover 104x90 Inches with Zipper Closure & 2 Pillow Shams, Comforter Not Included
3K
▼ 25.0%vs. prior month
$83.8K
latest month
12-month trend
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Best King Comforter Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bedsure is the best-performing king comforter set brand in July 2026, moving 16,000 units across 4 ASINs for 42.1% of Top 10 volume. Utopia Bedding follows with 6,000 units (15.8%), ahead of HEVUMYI on 4,000 units (10.5%).
With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.99 to $41.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bedsure
4 ASINs in Top 10
42.1%
Units
16K
Revenue
$688.1K
Avg. price
$41.24
B07YKLXB3Y
$41.99·★4.7·77.2K revsBedsure Comforter Duvet Insert - Quilted Comforters King Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, King 90 x 102 Inches
Units sold7KB0CGLPC42G
$33.98·★4.2·10.3K revsBedsure King Comforter Set, Beige Soft Prewashed Bedding for All Seasons, 3 Pieces GentleSoft™ Bed Set, 1 Lightweight Comforter (104"x90") and 2 Pillowcases (20"x36")
Units sold3KB07PCRFVT3
$29.99·★4.5·25.4K revsBedsure White Duvet Cover King Size - 3 Pieces Prewashed Cotton-Like Polyester Extra Soft Bedding Set, Includes 1 Duvet Cover 104x90 Inches with Zipper Closure & 2 Pillow Shams, Comforter Not Included
Units sold3KB0CYT3K28T
$58.99·★4.2·10.3K revsBedsure Oversized King Comforter Set, Beige Soft Prewashed Bedding for All Seasons, 3 Pieces GentleSoft™ Bed Set, 1 Lightweight Comforter (120"x98") and 2 Pillowcases (20"x36")
Units sold3K
Utopia Bedding
1 ASIN in Top 10
15.8%
Units
6K
Revenue
$241.6K
Avg. price
$39.98
B01DE29JW0
$39.98·★4.6·156.2K revsUtopia Bedding Comforter King Size, Duvet Insert, White, 90 x 102 Inches | Soft and Fluffy Down Alternative Bed Comforter, All Season, Breathable, Corner Tabs, Box Stitched, Durable, Machine Washable
Units sold6K
HEVUMYI
1 ASIN in Top 10
10.5%
Units
4K
Revenue
$120.2K
Avg. price
$31.99
B0BLVH5YX3
$31.99·★4.6·11.7K revsHEVUMYI 7-Piece Queen Comforter Set, Dark Gray | Reversible, All-Season, Soft, 7 Piece Set, All-Season Reversible Bed in a Bag, Flat Sheet, Fitted Sheet, Pillowcases
Units sold4K
Trending King Comforter Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BLVH5YX3 booked 4K units at $31.99, with ▲ 100.0% MoM change. On the growth side, B09H4ZS8CH leads positive momentum with ▲ 125.0% MoM growth on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BLVH5YX3
HEVUMYI 7-Piece Queen Comforter Set, Dark Gray | Reversible, All-Season, Soft, 7 Piece Set, All-Season Reversible Bed in a Bag, Flat Sheet, Fitted Sheet, Pillowcases
Price
$31.99
Rating
4.6
Reviews
11.7K
Latest month sales
B0BNJF1L57
HYMOKEGE 7 Piece King Size Comforter Set Seersucker, All Season Luxury Bed in a Bag for Bedroom, Bedding Set with Comforters, Sheets, Pillowcases & Shams, Dark Grey
Price
$35.98
Rating
4.4
Reviews
11.4K
Latest month sales
B09H4ZS8CH
ROSGONIA King Size Comforter Set Olive Green, 3pcs (1 Boho Comforter & 2 Pillowcases), Lightweight Bedding Blanket All Season Bedspreads Quilt | Lightweight All Season Blanket, 1 Comforter, 2 Pillowcases, Boho Bedroom Décor, Easy Care
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.4
Reviews
19.2K
Latest month sales
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