Kindle Paperwhite Signature Edition Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kindle Paperwhite Signature Edition sales on Amazon US totaled 131,850 units in July 2026 (▼ 37.2% vs. the prior month), generating an estimated $14,380,613 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 73.5% of revenue, while a typical listing is priced at $179.55. The keyword itself pulled 19,760 Amazon queries over the same period (▼ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the kindle paperwhite signature edition Top 50 moved 1,917,650 units and $213,536,360 in cumulative sales — an average of 159,804 units and $17,794,697 per month. Monthly throughput topped out at 220,850 units in December 2025 and dipped to 123,600 in September 2025, leaving the latest reading 3.1% lower than August 2025.
Kindle Paperwhite Signature Edition Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131.8K
▼ 37.2% MoM
Monthly Revenue 2026/07
$14.4M
▼ 32.7% MoM
Top 10 Market Share 2026/07
65.2%
Kindle Paperwhite Signature Edition Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kindle paperwhite signature edition listing on Amazon US in July 2026 is ASIN B0CFPHV9ZN (Brand: Amazon), which sold 10,000 units at $199.99 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 86,000 units and $10,572,140 in July 2026 — 65.2% of unit volume and 73.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kindle Paperwhite Signature Edition' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CFPHV9ZN
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Jade
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CFPJYX7P
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CFPTK5JG
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Raspberry
10K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0CNV9F72P
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Black
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0CNVCQZG1
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha
10K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0C8RR4WN3
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Black
9K
▼ 10.0%vs. prior month
$1.8M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kindle Paperwhite Signature Edition Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Amazon is the best-performing kindle paperwhite signature edition brand in July 2026, moving 78,000 units across 9 ASINs for 90.7% of Top 10 volume. MoKo follows with 8,000 units (9.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $163.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon
9 ASINs in Top 10
90.7%
Units
78K
Revenue
$10.5M
Avg. price
$163.77
B0CFPHV9ZN
$199.99·★4.6·22.5K revsAmazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Jade
Units sold10KB0CFPJYX7P
$199.99·★4.6·22.5K revsAmazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black
Units sold10KB0CFPTK5JG
$199.99·★4.6·22.5K revsAmazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Raspberry
Units sold10KB0CNV9F72P
$149.99·★4.5·19.9K revsAmazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Black
Units sold10KB0CNVCQZG1
$149.99·★4.5·19.9K revsAmazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha
Units sold10KB0C8RR4WN3
$249.99·★4.6·12.6K revsAmazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Black
Units sold9KB0CM7X424T
$36.99·★4.6·15.8K revsAmazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Units sold7KB0CM7RF1KR
$36.99·★4.6·15.8K revsAmazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Units sold6KB0CFPP8C33
$249.99·★4.6·12.6K revsAmazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Jade
Units sold6K
MoKo
1 ASIN in Top 10
9.3%
Units
8K
Revenue
$91.9K
Avg. price
$9.99
B0B17YZQ72
$9.99·★4.6·12.5K revsMoko Case for 7"/6.8" Kindle Paperwhite 12th/11th Gen & Kindle Colorsoft
Units sold8K
One Amazon dataset. Two ways to use it.
Every number in this kindle paperwhite signature edition report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card