Kobo Libra Colour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Kobo Libra Colour sales on Amazon US totaled 40,000 units in July 2026 (▼ 37.7% vs. the prior month), generating an estimated $7,274,842 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.3% of unit volume and 94.1% of revenue, while a typical listing is priced at $143.01. The keyword itself pulled 40,352 Amazon queries over the same period (▼ 25.1% MoM).

Zooming out to the 12-month window ending July 2026, the kobo libra colour Top 50 moved 557,250 units and $102,350,343 in cumulative sales — an average of 46,438 units and $8,529,195 per month. Monthly throughput topped out at 64,250 units in June 2026 and dipped to 35,550 in September 2025, leaving the latest reading 11.4% higher than August 2025.

557.3KTotal units sold · Last 12 months
$102.4MTotal revenue · Last 12 months
40.4K▼ 25.1% MoM
Monthly search volume
$143.01Avg. price · July 2026

Kobo Libra Colour Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales35.9K
Revenue$6.1M

2025/09

Sales35.5K
Revenue$6.2M

2025/10

Sales45.7K
Revenue$8.5M

2025/11

Sales56.4K
Revenue$9.7M

2025/12

Sales58.6K
Revenue$10.4M

2026/01

Sales47.5K
Revenue$9.2M

2026/02

Sales39.7K
Revenue$7.4M

2026/03

Sales46.5K
Revenue$8.3M

2026/04

Sales41.4K
Revenue$7.3M

2026/05

Sales45.8K
Revenue$8.1M

2026/06

Sales64.3K
Revenue$13.9M
40K

2026/07

Sales40K
Revenue$7.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

40K

▼ 37.7% MoM

Monthly Revenue 2026/07

$7.3M

▼ 47.7% MoM

Top 10 Market Share 2026/07

91.3%

See the Top 10 ASINs driving 91.3% of sales

Kobo Libra Colour Market Share & Sales Concentration on Amazon US — July 2026

The most-sold kobo libra colour listing on Amazon US in July 2026 is ASIN B0CFPJYX7P (Brand: Amazon), which sold 10,000 units at $159.99 apiece — equal to 25.0% of every unit tracked in this report.

The Top 10 ASINs account for 36,500 units and $6,844,155 in July 2026 — 91.3% of unit volume and 94.1% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Kobo Libra Colour' on Amazon

July 2026
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91.3% Volume Share 36.5K units sold
94.1% Revenue Share $6.8M estimated
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Top 5 Volume Share breakdown

B0CFPJYX7P 25.0%
B0CNVCQZG1 25.0%
B0CFPHPHYC 12.5%
B0CN3XR57P 10.0%
B0CGVSKR1G 5.0%
Others 22.5%
#1
Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black

B0CFPJYX7P

Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black

$159.99·★ 4.6·22.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$1.6M

latest month

Monthly Trend

12-month trend

#2
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha

B0CNVCQZG1

Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha

$109.99·★ 4.5·19.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$1.1M

latest month

Monthly Trend

12-month trend

#3
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Raspberry

B0CFPHPHYC

Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Raspberry

$199.99·★ 4.6·12.5K reviews
Monthly Sales

5K

▼ 50.0%

vs. prior month

Revenue

$1000K

latest month

Monthly Trend

12-month trend

#4
Amazon Kindle Colorsoft Signature Edition 32GB (newest model) – With color display, auto-adjusting front light, wireless charging, and long battery life - Metallic Black

B0CN3XR57P

Amazon Kindle Colorsoft Signature Edition 32GB (newest model) – With color display, auto-adjusting front light, wireless charging, and long battery life - Metallic Black

$279.99·★ 4.2·5.7K reviews
Monthly Sales

4K

▼ 60.0%

vs. prior month

Revenue

$1.1M

latest month

Monthly Trend

12-month trend

#5
Amazon Kindle Colorsoft 16 GB (newest model) – With color display that brings covers and content to life, now highlight in color – No Ads – Black

B0CGVSKR1G

Amazon Kindle Colorsoft 16 GB (newest model) – With color display that brings covers and content to life, now highlight in color – No Ads – Black

$249.99·★ 4.5·2.8K reviews
Monthly Sales

2K

▼ 80.0%

vs. prior month

Revenue

$500K

latest month

Monthly Trend

12-month trend

#6
Kobo Clara BW | eReader | 6” Glare-Free Touchscreen with ComfortLight PRO | Dark Mode Option | Audiobooks | Waterproof | 16GB of Storage | Black | 6” Glare-Free Touchscreen, ComfortLight PRO, Dark Mode, eBooks, Audiobooks, 16GB

B0D1KV8J76

Kobo Clara BW | eReader | 6” Glare-Free Touchscreen with ComfortLight PRO | Dark Mode Option | Audiobooks | Waterproof | 16GB of Storage | Black | 6” Glare-Free Touchscreen, ComfortLight PRO, Dark Mode, eBooks, Audiobooks, 16GB

$159.99·★ 4.5·605 reviews
Monthly Sales

2K

▼ 33.3%

vs. prior month

Revenue

$317.4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Kobo Libra Colour Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)

Amazon is the best-performing kobo libra colour brand in July 2026, moving 32,000 units across 6 ASINs for 87.7% of Top 10 volume. Kobo follows with 4,500 units (12.3%).

With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $184.99 to $279.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

87.7%
12.3%
Amazon
Kobo
1

Amazon

6 ASINs in Top 10

87.7%

Units

32K

Revenue

$6M

Avg. price

$279.99

  • Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black

    B0CFPJYX7P

    $159.99·★4.6·22.3K revs

    Amazon Kindle Paperwhite 16GB (newest model) – 20% faster, with new 7" glare-free display and weeks of battery life – Black

    Units sold10K
  • Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha

    B0CNVCQZG1

    $109.99·★4.5·19.7K revs

    Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha

    Units sold10K
  • Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Raspberry

    B0CFPHPHYC

    $199.99·★4.6·12.5K revs

    Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20% faster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Raspberry

    Units sold5K
  • Amazon Kindle Colorsoft Signature Edition 32GB (newest model) – With color display, auto-adjusting front light, wireless charging, and long battery life - Metallic Black

    B0CN3XR57P

    $279.99·★4.2·5.7K revs

    Amazon Kindle Colorsoft Signature Edition 32GB (newest model) – With color display, auto-adjusting front light, wireless charging, and long battery life - Metallic Black

    Units sold4K
  • Amazon Kindle Colorsoft 16 GB (newest model) – With color display that brings covers and content to life, now highlight in color – No Ads – Black

    B0CGVSKR1G

    $249.99·★4.5·2.8K revs

    Amazon Kindle Colorsoft 16 GB (newest model) – With color display that brings covers and content to life, now highlight in color – No Ads – Black

    Units sold2K
  • Amazon Kindle Scribe Colorsoft 64GB (newest model) — 11” paper-like color display with front light — One notebook to replace them all — Write in notebooks, docs, and books. Pen included - Fig

    B0FC1WNVMX

    $679.99·★4.3·938 revs

    Amazon Kindle Scribe Colorsoft 64GB (newest model) — 11” paper-like color display with front light — One notebook to replace them all — Write in notebooks, docs, and books. Pen included - Fig

    Units sold1K
2

Kobo

4 ASINs in Top 10

12.3%

Units

4.5K

Revenue

$844.5K

Avg. price

$184.99

  • Kobo Clara BW | eReader | 6” Glare-Free Touchscreen with ComfortLight PRO | Dark Mode Option | Audiobooks | Waterproof | 16GB of Storage | Black | 6” Glare-Free Touchscreen, ComfortLight PRO, Dark Mode, eBooks, Audiobooks, 16GB

    B0D1KV8J76

    $159.99·★4.5·605 revs

    Kobo Clara BW | eReader | 6” Glare-Free Touchscreen with ComfortLight PRO | Dark Mode Option | Audiobooks | Waterproof | 16GB of Storage | Black | 6” Glare-Free Touchscreen, ComfortLight PRO, Dark Mode, eBooks, Audiobooks, 16GB

    Units sold2K
  • Kobo Libra Colour eReader, 7” Color E Ink, Waterproof, White | 7” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, Recycled Materials

    B0D1KV86N4

    $259.99·★4.5·593 revs

    Kobo Libra Colour eReader, 7” Color E Ink, Waterproof, White | 7” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, Recycled Materials

    Units sold1K
  • Kobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | White | 6” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, 16GB

    B0FKD3QDMM

    $159.99·★4.6·250 revs

    Kobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | White | 6” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, 16GB

    Units sold1K
  • Kobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | Black | 6” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, 16GB

    B0D1KWK8WY

    $159.99·★4.4·499 revs

    Kobo Clara Colour | Colour eReader | 6” Glare-Free Colour E Ink Kaleido™ 3 Display | Dark Mode Option | Waterproof | Audiobooks | 16GB of Storage | Black | 6” Color E Ink Kaleido 3, Dark Mode, Waterproof, eBooks, Audiobooks, 16GB

    Units sold500

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