Kindle Paperwhite Accessories Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kindle Paperwhite Accessories sales on Amazon US totaled 101,000 units in July 2026 (▼ 46.5% vs. the prior month), generating an estimated $2,268,611 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 61.1% of revenue, while a typical listing is priced at $26.21. The keyword itself pulled 18,474 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the kindle paperwhite accessories Top 50 moved 1,596,400 units and $37,160,567 in cumulative sales — an average of 133,033 units and $3,096,714 per month. Monthly throughput topped out at 232,100 units in December 2025 and dipped to 79,200 in May 2026, leaving the latest reading 3.7% higher than August 2025.
Kindle Paperwhite Accessories Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
101K
▼ 46.5% MoM
Monthly Revenue 2026/07
$2.3M
▼ 51.4% MoM
Top 10 Market Share 2026/07
54.5%
Kindle Paperwhite Accessories Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kindle paperwhite accessories listing on Amazon US in July 2026 is ASIN B0B17YZQ72 (Brand: MoKo), which sold 8,000 units at $9.99 apiece — equal to 7.9% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 55,000 units and $1,385,360 in July 2026 — 54.5% of unit volume and 61.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kindle Paperwhite Accessories' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B17YZQ72
Moko Case for 7"/6.8" Kindle Paperwhite 12th/11th Gen & Kindle Colorsoft
8K
▼ 20.0%vs. prior month
$91.9K
latest month
12-month trend
B0CM7X424T
Amazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
7K
▼ 30.0%vs. prior month
$258.9K
latest month
12-month trend
B0CM7RF1KR
Amazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
6K
▼ 40.0%vs. prior month
$221.9K
latest month
12-month trend
B01I0IGFKC
Amazon 9W Official OEM USB Charger and Power Adapter for Fire Tablets, Kindle eReaders, and Echo Dot
5K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
B08L4TKQ57
Tablet Floor Stand with 5LB Metal Base, Overhead Bed Phone Stand Angle Height Adjustable Holder, Universal Floor Stand Compatible with iPhone iPad Pro Air Mini, Samsung Tab, Kindle, E-Readers…
5K
▲ 25.0%vs. prior month
$133.7K
latest month
12-month trend
B0CT2N9MBQ
Made for Amazon, Wireless Charging Dock for Kindle Paperwhite Signature Editions (2022 & 2024 Releases) and Kindle Colorsoft Signature Edition
5K
▼ 50.0%vs. prior month
$224.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kindle Paperwhite Accessories Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon is the best-performing kindle paperwhite accessories brand in July 2026, moving 23,000 units across 4 ASINs for 41.8% of Top 10 volume. MoKo follows with 8,000 units (14.5%), ahead of Elekpopu on 5,000 units (9.1%).
With 7 brands splitting the Top 10 and 65.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $32.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon
4 ASINs in Top 10
41.8%
Units
23K
Revenue
$765.8K
Avg. price
$32.74
B0CM7X424T
$36.99·★4.6·15.7K revsAmazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Units sold7KB0CM7RF1KR
$36.99·★4.6·15.8K revsAmazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Units sold6KB01I0IGFKC
$19.99·★4.7·20K revsAmazon 9W Official OEM USB Charger and Power Adapter for Fire Tablets, Kindle eReaders, and Echo Dot
Units sold5KB0CM7PHKMJ
$36.99·★4.6·15.7K revsAmazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Units sold5K
MoKo
1 ASIN in Top 10
14.5%
Units
8K
Revenue
$91.9K
Avg. price
$9.99
B0B17YZQ72
$9.99·★4.6·12.4K revsMoko Case for 7"/6.8" Kindle Paperwhite 12th/11th Gen & Kindle Colorsoft
Units sold8K
Elekpopu
1 ASIN in Top 10
9.1%
Units
5K
Revenue
$133.7K
Avg. price
$25.19
B08L4TKQ57
$25.19·★4.5·5.5K revsTablet Floor Stand with 5LB Metal Base, Overhead Bed Phone Stand Angle Height Adjustable Holder, Universal Floor Stand Compatible with iPhone iPad Pro Air Mini, Samsung Tab, Kindle, E-Readers…
Units sold5K
Trending Kindle Paperwhite Accessories Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08L4TKQ57 booked 5K units at $25.19, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08L4TKQ57
Tablet Floor Stand with 5LB Metal Base, Overhead Bed Phone Stand Angle Height Adjustable Holder, Universal Floor Stand Compatible with iPhone iPad Pro Air Mini, Samsung Tab, Kindle, E-Readers…
Price
$25.19
Rating
4.5
Reviews
5.5K
Latest month sales
B0FJXPC91M
Page Turner Ring for Kindle,Remote Control for iPhone iPad Tablets eReaders | Clicker Page Turner for Kindle Accessories for Camera Video Record&Shutter Selfie with Storage Bag, Fits Thick Cases (Green)
Price
$15.19
Rating
4.4
Reviews
2.4K
Latest month sales
B0DG4ZPV11
Fintie Case for 7"/6.8" Kindle Paperwhite 12th/11th Gen & Kindle Colorsoft | Foldable Kickstand, Card Slot, Hand Strap, Auto Sleep/Wake, PU Leather Stand Cover, for Paperwhite 2024/2021, Vintage Brown
Unlock to view ASIN details and product titles
Price
$12.90
Rating
4.7
Reviews
6.7K
Latest month sales
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