Kindle Paperwhite Case Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kindle Paperwhite Case sales on Amazon US totaled 65,500 units in July 2026 (▼ 47.0% vs. the prior month), generating an estimated $1,486,584 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.8% of unit volume and 78.8% of revenue, while a typical listing is priced at $38.19. The keyword itself pulled 246,603 Amazon queries over the same period (▼ 14.9% MoM).
Zooming out to the 12-month window ending July 2026, the kindle paperwhite case Top 50 moved 919,250 units and $22,507,263 in cumulative sales — an average of 76,604 units and $1,875,605 per month. Monthly throughput topped out at 128,050 units in December 2025 and dipped to 43,600 in September 2025, leaving the latest reading 23.5% higher than August 2025.
Kindle Paperwhite Case Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.5K
▼ 47.0% MoM
Monthly Revenue 2026/07
$1.5M
▼ 54.5% MoM
Top 10 Market Share 2026/07
74.8%
Kindle Paperwhite Case Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kindle paperwhite case listing on Amazon US in July 2026 is ASIN B0B17YZQ72 (Brand: MoKo), which sold 8,000 units at $9.99 apiece — equal to 12.2% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $1,171,900 in July 2026 — 74.8% of unit volume and 78.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kindle Paperwhite Case' on Amazon
July 2026
Is 74.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B17YZQ72
MoKo Case for 7"/6.8" Kindle Paperwhite 12th/11th Gen & Kindle Colorsoft
8K
▼ 20.0%vs. prior month
$91.9K
latest month
12-month trend
B0CM7X424T
Amazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
7K
▼ 30.0%vs. prior month
$258.9K
latest month
12-month trend
B0CM7RF1KR
Amazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
6K
▼ 40.0%vs. prior month
$221.9K
latest month
12-month trend
B0DK6TYFL4
CoBak Clear Case for 7" Kindle Paperwhite 12th Gen 2024 & Kindle Colorsoft | Lightweight, Scratch-Proof Silicone Back Cover
5K
▼ 37.5%vs. prior month
$39.8K
latest month
12-month trend
B0CM7PHKMJ
Amazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
5K
▼ 50.0%vs. prior month
$184.9K
latest month
12-month trend
B0CX4XSY3X
Amazon Kindle Case, Thin and Lightweight, Foldable Protective Cover - Fabric
5K
▼ 50.0%vs. prior month
$159.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kindle Paperwhite Case Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon is the best-performing kindle paperwhite case brand in July 2026, moving 25,000 units across 5 ASINs for 51.0% of Top 10 volume. MoKo follows with 8,000 units (16.3%), ahead of CoBak on 8,000 units (16.3%).
With 4 brands splitting the Top 10 and 83.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $37.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon
5 ASINs in Top 10
51.0%
Units
25K
Revenue
$911.8K
Avg. price
$37.19
B0CM7X424T
$36.99·★4.7·15.6K revsAmazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Units sold7KB0CM7RF1KR
$36.99·★4.7·15.6K revsAmazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Units sold6KB0CM7PHKMJ
$36.99·★4.7·15.6K revsAmazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Units sold5KB0CX4XSY3X
$31.99·★4.7·10.4K revsAmazon Kindle Case, Thin and Lightweight, Foldable Protective Cover - Fabric
Units sold5KB0CM7ZXQWC
$42.99·★4.6·6.6K revsAmazon Plant-Based Leather Case- Lightweight, Protective Cover Designed with Sustainability in Mind for Kindle Paperwhite and Kindle Colorsoft
Units sold2K
MoKo
1 ASIN in Top 10
16.3%
Units
8K
Revenue
$91.9K
Avg. price
$9.99
B0B17YZQ72
$9.99·★4.6·12.2K revsMoKo Case for 7"/6.8" Kindle Paperwhite 12th/11th Gen & Kindle Colorsoft
Units sold8K
CoBak
2 ASINs in Top 10
16.3%
Units
8K
Revenue
$77.5K
Avg. price
$8.99
B0DK6TYFL4
$7.99·★4.8·8.8K revsCoBak Clear Case for 7" Kindle Paperwhite 12th Gen 2024 & Kindle Colorsoft | Lightweight, Scratch-Proof Silicone Back Cover
Units sold5KB0DKFJ4FB7
$9.99·★4.6·13.6K revsCoBak Case with Stand for Kindle Paperwhite 12th Gen 2024 Released (7") & Kindle Colorsoft Signature Edition - Durable PU Leather Cover with Auto Sleep Wake, Card Slot, Hand Strap Feature, Sage Green
Units sold3K
Trending Kindle Paperwhite Case Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DKFJ4FB7 booked 3K units at $9.99, with ▼ 25.0% MoM change. On the growth side, B0G2RDHZG6 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0CR12SYKW close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKFJ4FB7
CoBak Case with Stand for Kindle Paperwhite 12th Gen 2024 Released (7") & Kindle Colorsoft Signature Edition - Durable PU Leather Cover with Auto Sleep Wake, Card Slot, Hand Strap Feature, Sage Green
Price
$9.99
Rating
4.6
Reviews
13.6K
Latest month sales
B0G2RDHZG6
Clear Case for 7'' Kindle Paperwhite 12th Gen 2024 & Colorsoft | Auto Wake/Sleep, Clear PC Case, Soft TPU Edge, Lightweight, For Bookish Travelers, Elegant Print, Blue & White Stripes
Price
$18.99
Rating
4.6
Reviews
85
Latest month sales
B0CR12SYKW
HGWALP Universal Case for 6-6.8-7 inch eReaders, Paperwhite Case with Hand Strap Compatible with All 6" 6.8" 7" Paperwhite 11th/12th/colorsoft
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.4
Reviews
3.7K
Latest month sales
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