Kiehls Ultra Facial Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kiehls Ultra Facial Moisturizer sales on Amazon US totaled 659,000 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $14,655,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 55.2% of revenue, while a typical listing is priced at $28.68. The keyword itself pulled 28,035 Amazon queries over the same period (▼ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the kiehls ultra facial moisturizer Top 50 moved 8,032,600 units and $174,313,298 in cumulative sales — an average of 669,383 units and $14,526,108 per month. Monthly throughput topped out at 878,000 units in June 2026 and dipped to 441,100 in May 2026, leaving the latest reading 35.0% higher than August 2025.
Kiehls Ultra Facial Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
659K
▼ 24.9% MoM
Monthly Revenue 2026/07
$14.7M
▼ 26.8% MoM
Top 10 Market Share 2026/07
65.3%
Kiehls Ultra Facial Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kiehls ultra facial moisturizer listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 15.2% of every unit tracked in this report.
The Top 10 ASINs account for 430,000 units and $8,088,900 in July 2026 — 65.3% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kiehls Ultra Facial Moisturizer' on Amazon
July 2026
Is 65.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0FPQ3Z16S
medicube Jelly Cream with Hyaluronic Acid for Long-lasting Hydration | Daily Moisturizer with Hyaluronic Acid, Ceramides, Multi Peptides - Supports Skin's Barrier, All Skin Types, 1.69 fl.oz
30K
▼ 40.0%vs. prior month
$414.9K
latest month
12-month trend
B07N74F8NP
The Ordinary Natural Moisturizing Factors + Hyaluronic Acid, Lightweight Hydrator for Skin Barrier Support & Hydration
20K
▲ 0.0%vs. prior month
$250K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kiehls Ultra Facial Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing kiehls ultra facial moisturizer brand in July 2026, moving 100,000 units across 1 ASIN for 23.3% of Top 10 volume. Vanicream follows with 100,000 units (23.3%), ahead of Dr.Althea on 50,000 units (11.6%).
Volume is spread across 9 brands, with the top three holding 58.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.97 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
23.3%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·51.3K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
Vanicream
1 ASIN in Top 10
23.3%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.5K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
Dr.Althea
1 ASIN in Top 10
11.6%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.2K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Trending Kiehls Ultra Facial Moisturizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C9L29ZYS booked 20K units at $9.97, with ▲ 100.0% MoM change. On the growth side, B0D33LHZ5D leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B097NNR535 close behind at ▲ 42.9% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C9L29ZYS
Neutrogena Ultra Gentle Daily Face Moisturizer, Fragrance-Free, 3.4 fl. oz | Suitable for Sensitive Skin, Vitamin B3, Pro-Vitamin B5, Vitamin E, Hydrating Moisturizer
Price
$9.97
Rating
4.6
Reviews
6.2K
Latest month sales
B0D33LHZ5D
SerlinoLab Night Face Cream for Men – Anti-Aging Moisturizer with Retinol & Hyaluronic Acid, Hydrates Skin, Helps Reduce Wrinkles, Improves Firmness and Elasticity, 1.7 fl oz
Price
$59.99
Rating
4.2
Reviews
1.3K
Latest month sales
B097NNR535
Neutrogena Hydro Boost Face Moisturizer SPF 50, 1.7 fl oz | Hyaluronic Acid, Non-Greasy, Fragrance Free, Daytime Facial Moisturizer, Hydrate & Soothe Dry Skin
Unlock to view ASIN details and product titles
Price
$18.50
Rating
4.4
Reviews
11.2K
Latest month sales
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