Ketchup Organic Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ketchup Organic sales on Amazon US totaled 240,100 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $1,119,652 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 60.7% of revenue, while a typical listing is priced at $7.51. The keyword itself pulled 16,907 Amazon queries over the same period (▼ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the ketchup organic Top 50 moved 2,462,750 units and $11,284,297 in cumulative sales — an average of 205,229 units and $940,358 per month. Monthly throughput topped out at 247,450 units in June 2026 and dipped to 137,450 in May 2026, leaving the latest reading 30.2% higher than August 2025.
Ketchup Organic Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
240.1K
▼ 3.0% MoM
Monthly Revenue 2026/07
$1.1M
▼ 3.1% MoM
Top 10 Market Share 2026/07
65.0%
Ketchup Organic Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ketchup organic listing on Amazon US in July 2026 is ASIN B000WHXN3C (Brand: HEINZ), which sold 40,000 units at $4.78 apiece — equal to 16.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 156,000 units and $679,080 in July 2026 — 65.0% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ketchup Organic' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000WHXN3C
HEINZ Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
40K
▲ 0.0%vs. prior month
$159.2K
latest month
12-month trend
B01B2OVUAG
Heinz Organic Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$141.2K
latest month
12-month trend
B074H51QBY
365 by Whole Foods Market, Organic Tomato Basil Pasta Sauce, 25 Ounce
20K
▲ 100.0%vs. prior month
$59.8K
latest month
12-month trend
B074H5QQP1
365 by Whole Foods Market, Organic Ketchup, 24 Ounce
20K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B000WHSD5A
HEINZ Tomato Ketchup, 20 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
10K
▼ 50.0%vs. prior month
$33.4K
latest month
12-month trend
B00HYR3GVW
Heinz Tomato Ketchup with No Sugar Added, 13 oz Bottle
10K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ketchup Organic Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HEINZ is the best-performing ketchup organic brand in July 2026, moving 106,000 units across 7 ASINs for 67.9% of Top 10 volume. 365 by Whole Foods Market follows with 40,000 units (25.6%), ahead of Hunt's on 10,000 units (6.4%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.62 to $5.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HEINZ
7 ASINs in Top 10
67.9%
Units
106K
Revenue
$545.7K
Avg. price
$5.47
B000WHXN3C
$4.78·★4.8·31.3K revsHEINZ Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold40KB01B2OVUAG
$4.99·★4.8·6.3K revsHeinz Organic Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold20KB000WHSD5A
$3.78·★4.7·16.8K revsHEINZ Tomato Ketchup, 20 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold10KB00HYR3GVW
$3.98·★4.7·9.9K revsHeinz Tomato Ketchup with No Sugar Added, 13 oz Bottle
Units sold10KB0005YKO8E
$3.28·★4.8·9.8K revsHeinz Tomato Ketchup, 14 oz Bottle | Made from Sweet, Red Ripe Tomatoes, Thick & Rich, Gluten-Free, Great for Burgers & Dipping, Hot Dogs & Fries
Units sold10KB00EWN76RG
$11.98·★4.7·22.3K revsHEINZ Tomato Ketchup, 2 ct Pack, 50.5 oz Bottles | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold8KB000WHXMWO
$5.49·★4.8·5.4K revsHEINZ Simply Tomato Ketchup, 31 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold8K
365 by Whole Foods Market
2 ASINs in Top 10
25.6%
Units
40K
Revenue
$119.6K
Avg. price
$2.27
B074H51QBY
$1.55·★4.6·11.9K revs365 by Whole Foods Market, Organic Tomato Basil Pasta Sauce, 25 Ounce
Units sold20KB074H5QQP1
$2.99·★4.6·7.3K revs365 by Whole Foods Market, Organic Ketchup, 24 Ounce
Units sold20K
Hunt's
1 ASIN in Top 10
6.4%
Units
10K
Revenue
$13.8K
Avg. price
$1.62
B07P7HPWC3
$1.62·★4.8·7.9K revsHunt's Tomato Ketchup, 20 oz | Tomato ketchup in squeeze bottle; great on burgers, hot dogs and fries; must-have condiment at picnics, barbecues and parties
Units sold10K
Trending Ketchup Organic Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000WHXMWO booked 8K units at $5.49, with ▲ 0.0% MoM change. On the growth side, B09M63KTBP leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B074H51QBY close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000WHXMWO
HEINZ Simply Tomato Ketchup, 31 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Price
$5.49
Rating
4.8
Reviews
5.4K
Latest month sales
B09M63KTBP
Amazon Grocery, Tomato Ketchup, 64 Oz (Previously Amazon Fresh, Packaging May Vary)
Price
$3.62
Rating
4.6
Reviews
3.6K
Latest month sales
B074H51QBY
365 by Whole Foods Market, Organic Tomato Basil Pasta Sauce, 25 Ounce
Unlock to view ASIN details and product titles
Price
$1.55
Rating
4.6
Reviews
11.9K
Latest month sales
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