Keratin Hair Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keratin Hair Mask sales on Amazon US totaled 281,800 units in July 2026 (▼ 22.2% vs. the prior month), generating an estimated $6,874,356 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 59.9% of revenue, while a typical listing is priced at $29.02. The keyword itself pulled 20,633 Amazon queries over the same period (▲ 29.1% MoM).
Zooming out to the 12-month window ending July 2026, the keratin hair mask Top 50 moved 3,317,800 units and $77,434,298 in cumulative sales — an average of 276,483 units and $6,452,858 per month. Monthly throughput topped out at 362,100 units in June 2026 and dipped to 156,500 in May 2026, leaving the latest reading 0.5% higher than August 2025.
Keratin Hair Mask Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
281.8K
▼ 22.2% MoM
Monthly Revenue 2026/07
$6.9M
▼ 18.6% MoM
Top 10 Market Share 2026/07
60.3%
Keratin Hair Mask Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keratin hair mask listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 17.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $4,120,700 in July 2026 — 60.3% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keratin Hair Mask' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B00I32AN4K
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
B0DB6CDLSM
Dove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
20K
▼ 60.0%vs. prior month
$199.4K
latest month
12-month trend
B0DKG9CMH8
L'Oreal Paris Sulfate Free Glossing Lamination Hair Mask, 5-Minute Rinse-Off Hair Treatment with Glycolic Acid for Glass Shine, Smoothness & Soft Feel, Color Caring, EverPure, 5.1 Fl Oz
10K
▼ 66.7%vs. prior month
$99.7K
latest month
12-month trend
B07H3GBSC3
amika soulfood nourishing mask
10K
▼ 66.7%vs. prior month
$360K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Keratin Hair Mask Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing keratin hair mask brand in July 2026, moving 60,000 units across 2 ASINs for 35.3% of Top 10 volume. Arvazallia follows with 20,000 units (11.8%), ahead of Karseell on 20,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $15.99 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
2 ASINs in Top 10
35.3%
Units
60K
Revenue
$2.2M
Avg. price
$52.00
B09HR5KSR8
$29.00·★4.3·31.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50KB0961ZS96M
$75.00·★4.3·31.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold10K
Arvazallia
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$299.8K
Avg. price
$15.99
B00I32AN4K
$15.99·★4.5·66.6K revsArvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
Units sold20K
Karseell
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$470.8K
Avg. price
$24.86
B075L6BL61
$24.86·★4.7·35.2K revsKarseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
Units sold20K
Trending Keratin Hair Mask Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GXXCY7Q5 leads positive momentum with ▲ 566.7% MoM growth on 4K units, with B0GHNJ3P7C close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXXCY7Q5
Fino Premium Touch Hair Mask, Deep Repair Japanese Hair Treatment, 8.1 oz | 8 Serum Ingredients, For Dry & Damaged Hair, Silky-Smooth & Hydrated Finish
Price
$14.99
Rating
4.4
Reviews
122
Latest month sales
B0GHNJ3P7C
MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry, Curly, Blonde, Orange, Brassy, Bleached - Mascarilla para el Cabello
Price
$24.95
Rating
4.1
Reviews
370
Latest month sales
B0FSDFT9L6
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, Pearl
Unlock to view ASIN details and product titles
Price
$24.91
Rating
4.3
Reviews
11.9K
Latest month sales
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