Kendama Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kendama sales on Amazon US totaled 11,250 units in July 2026 (▲ 25.7% vs. the prior month), generating an estimated $226,794 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.3% of unit volume and 71.2% of revenue, while a typical listing is priced at $27.10. The keyword itself pulled 46,612 Amazon queries over the same period (▲ 32.9% MoM).
Zooming out to the 12-month window ending July 2026, the kendama Top 50 moved 145,150 units and $2,713,779 in cumulative sales — an average of 12,096 units and $226,148 per month. Monthly throughput topped out at 43,150 units in December 2025 and dipped to 3,650 in September 2025, leaving the latest reading 184.8% higher than August 2025.
Kendama Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.3K
▲ 25.7% MoM
Monthly Revenue 2026/07
$226.8K
▲ 24.5% MoM
Top 10 Market Share 2026/07
77.3%
Kendama Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kendama listing on Amazon US in July 2026 is ASIN B09995133G (Brand: Finger Rock), which sold 2,000 units at $9.99 apiece — equal to 17.8% of every unit tracked in this report.
The Top 10 ASINs account for 8,700 units and $161,548 in July 2026 — 77.3% of unit volume and 71.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kendama' on Amazon
July 2026
Is 77.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09995133G
Magnetic Rings Fidget Toy Set, Idea ADHD Fidget Toys, Adult Fidget Magnets Spinner Rings for Anxiety Relief Therapy, Fidget Pack Great Gift for Adults Teens Kids Easter Basket Stuffers (3PCS)
2K
▼ 33.3%vs. prior month
$20K
latest month
12-month trend
B0H2RYL7BM
TICHA 6-Pack Hacky Footbag Sack Set – Soft Kick Sack Balls for Adults & Beginners – Durable Juggling & Outdoor Game – Portable Fun for Beach, Camping, Backyard & Summer Party
2K
vs. prior month
$32.3K
latest month
12-month trend
B01CRMEYIM
Foxtail Sport - The Original 90s Throw and Catch Outdoor Game (Ages 8+)
1K
▼ 50.0%vs. prior month
$26.5K
latest month
12-month trend
B07BPYQK7M
pindaloo Original Skill Game Toy with 2 Balls- Gifts for Kids and Adults Indoor & Outdoor Games, Ball Toys for Boys, Girls, & Teens - Gift Ideas, Fun Stuff, Develops Motor & Juggling Skills -Blue
1K
▲ 25.0%vs. prior month
$29.4K
latest month
12-month trend
B07VFZ72XC
Speed Cube Set, Puzzle Cube, Magic Cube 2x2 4x4 Pyraminx Pyramid Megaminx Fenghuolun Puzzle Cube Toy Gift for Children Adults, Pack of 5
600
▲ 200.0%vs. prior month
$11.9K
latest month
12-month trend
B0GTYVXHWJ
Professional Competition Kendama - Beech Wood Skill Toy with Ethereal Gradient Finish, Japanese Wooden Ball and Cup Game, Hand-Eye Coordination Trainer for Kids & Adults (Twilight Mist)
600
▲ 200.0%vs. prior month
$14.3K
latest month
12-month trend
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Best Kendama Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Finger Rock is the best-performing kendama brand in July 2026, moving 2,000 units across 1 ASIN for 23.0% of Top 10 volume. TICHA follows with 2,000 units (23.0%), ahead of Yuntrove on 1,400 units (16.1%).
With 8 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $21.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Finger Rock
1 ASIN in Top 10
23.0%
Units
2K
Revenue
$20K
Avg. price
$9.99
B09995133G
$9.99·★4.3·3.4K revsMagnetic Rings Fidget Toy Set, Idea ADHD Fidget Toys, Adult Fidget Magnets Spinner Rings for Anxiety Relief Therapy, Fidget Pack Great Gift for Adults Teens Kids Easter Basket Stuffers (3PCS)
Units sold2K
TICHA
1 ASIN in Top 10
23.0%
Units
2K
Revenue
$32.3K
Avg. price
$12.98
B0H2RYL7BM
$12.98·★3.7·89 revsTICHA 6-Pack Hacky Footbag Sack Set – Soft Kick Sack Balls for Adults & Beginners – Durable Juggling & Outdoor Game – Portable Fun for Beach, Camping, Backyard & Summer Party
Units sold2K
Yuntrove
3 ASINs in Top 10
16.1%
Units
1.4K
Revenue
$30K
Avg. price
$21.66
B0GTYVXHWJ
$23.99·★4.4·29 revsProfessional Competition Kendama - Beech Wood Skill Toy with Ethereal Gradient Finish, Japanese Wooden Ball and Cup Game, Hand-Eye Coordination Trainer for Kids & Adults (Twilight Mist)
Units sold600B0GVFRRG42
$16.99·★4.0·26 revsProfessional Competition Kendama - Bamboo Skill Toy, Japanese Wooden Ball and Cup Game, Hand-Eye Coordination Trainer for Kids & Adults (Blue)
Units sold500B0GTYVLGW4
$23.99·★4.4·29 revsProfessional Competition Kendama - Beech Wood Skill Toy with Ethereal Gradient Finish, Japanese Wooden Ball and Cup Game, Hand-Eye Coordination Trainer for Kids & Adults (Golden Hour)
Units sold300
Trending Kendama Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H2RYL7BM booked 2K units at $12.98.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H2RYL7BM
TICHA 6-Pack Hacky Footbag Sack Set – Soft Kick Sack Balls for Adults & Beginners – Durable Juggling & Outdoor Game – Portable Fun for Beach, Camping, Backyard & Summer Party
Price
$12.98
Rating
3.7
Reviews
89
Latest month sales
B0GVFRRG42
Professional Competition Kendama - Bamboo Skill Toy, Japanese Wooden Ball and Cup Game, Hand-Eye Coordination Trainer for Kids & Adults (Blue)
Price
$16.99
Rating
4.0
Reviews
26
Latest month sales
B0GTYVLGW4
Professional Competition Kendama - Beech Wood Skill Toy with Ethereal Gradient Finish, Japanese Wooden Ball and Cup Game, Hand-Eye Coordination Trainer for Kids & Adults (Golden Hour)
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.4
Reviews
29
Latest month sales
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